4. PROPRIETARY & CONFIDENTIAL
4
1. Cuts through the cluttered landscape
2. Dominates top of mind awareness
3. Easily forgiven
4. Ability to stretch
5. Financial performance
Why does being iconic matter for brands?
17. PROPRIETARY & CONFIDENTIAL
17
HOW TO BE ICONIC?
Do more than say
Have a clear purpose
Take risks backed by data
Be social by design
Behave expectedly, unexpectedly
WHY DOES IT MATTER?
Cutting through the clutter
Dominance in share of mind
Forgiveness
Ability to stretch
Financial performance
Let’s recap our tips