Networking is no longer about just a box, a router, or a switch. It's about the ability to build and create new opportunities on top of it, as well as control and build new offerings that work across your networks. Learn more about the shift to software and how it benefits the way you do (or can do) business.

1. SHIFTING THE
NETWORKING
PARADIGM:
NETWORK
PROGRAMMABILITY

2. JUNIPER’S MISSION & COMMITMENT
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3. CHALLENGES OVERSHADOW OPPORTUNITIES
 Increased Opex Costs & Reduced Budget
 Software offerings fragmented & stuck in
organizational silos; limited access to network
data.
 Lack of developer tools accessible to many
limits innovation at the network level;
hardware companies not able to make
products for specific web-based companies.
 Revenue opportunity creation complex & not
easy to integrate into existing infrastructures.
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4. CURRENT VERSUS EMERGING
- Limited Extensibility: Software, - Open & Extensible: Open
Applications & APIs control just Application Models to control
devices. devices and redefine software
- Legacy Systems behavior & communication.
- Vendor Lock-in: Network - New Architectures & Better
software comes from the network Efficiencies: A combination of
hardware vendor. both centralized and distributed
architecture models
- Massive inefficiencies: Siloed
and disparate systems. - Vendor agnostic
- Limited extensibility & growth - Opportunities for Growth:
opportunity Ability to alter, simplify, and scale
network paths & protocols
Network Programmability Redefines Software Behavior
4
Enabling New & Integrated Solutions
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5. WHY DO WE NEED A PROGRAMMABLE NETWORK?
Every IT department and enterprise has a unique combination of
applications, network architecture, efficiency constraints and goals, so
out out-of-the box solutions rarely fit your needs.
IT and Development often live separate lives
Information Developers
Technology
Enterprises / Customers Developers
Information Telecom
Technology Infrastructure
Application/Network divide OSS/Network divide
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6. APPLICATION/NETWORK DIVIDE
NO
NW AGNOSTIC APPS APPS USE
CUSTOMER/DEVELOPER
WORKAROUNDS DIALOGUE
Assume network
or Localized problem Limits service
Suffer consequences solving flexibility
prioritization
activity
demographics usage
profiles optimization
devices trends
speed
quality performances
VALUE EMBEDDED IN THE NETWORK
6 Copyright © 2010 Juniper Networks, Inc. www.juniper.net
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7. CURRENT CAPABILITIES FOR BUILDING APPS
Flexibility of Service Placement
 Place your services where you want, not necessarily where the user is
physically connected
Control of Resources from Applications
 Customize network behavior to better meet user/application needs
 Introduce non-configured device behavior changes: ephemeral
classifiers
Lowering of operational barriers
 Decrease dependency on the traditional provisioning workflow
 Enable automation and dynamic adaptability within constraints
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8. This simply isn’t enough.
Customers, Developers &
Partners need more.
It’s time to shift the Networking Paradigm
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9. JUNIPER IS INTRODUCING MORE.
Open Application Models: Breaking the IT/Developer Divide
Decoupling of Software from Systems
Real-time Data, Analytics, and Better Reporting
Visibility of Applications in the Network
New Protocols & Communication Methods
New Service & Revenue Opportunities
You Need to Make your Applications Smarter,
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More Flexible & Faster
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10. PROGRAMMABILITY CHANGES HOW NETWORKS WORK
The New Network allows you use software to change
the behavior of the existing box, rather than adding
additional equipment to your network. You are no longer
limited to the imagination of the network equipment
vendor, you are free to innovate and extend anything
you can imagine. With programmability implemented in
your network the power of creation belongs to you.
The New Network drastically changes network economics
through customizable software, allowing for massive scalability,
resource efficiencies, and unprecedented extensibility – across
networks, devices, and to the cloud.
Simply, Efficiently, and Cost-Effectively.
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11. ENABLING INVENTION, NOT RE-INVENTING
Networks Help Build the Best Applications
•Network-Aware Applications
• Network visibility in an application or
delivery service.
• Application-Aware Networking
• Situational Awareness of your
application in your Network
• Programmable Networks
• Sets of APIs & Protocols that allow
applications to control & manage devices
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http://www.istockphoto.com/stock-photo-14796734-new-idea-
crossword.php?st=2f71b76

12. THE NEW NETWORK IS PROGRAMMABLE
Programmable Pillars
Open Data Programmable New Future
Access Perimeters Standards & Innovation
Get data about Security, services, Protocols Language
network flows, users, devices: make them independent,
Provide fine-grain
applications, and more functional, scalable and
control over where
network topologies to flexible, and valuable accessible to the
services and content
inform applications, through data flow general purpose
are placed in the
and have applications intelligence. developer: meet
network, and how
inform the network disruption where it
traffic is routed to
happens
and from them.
Intelligent. Open. Efficient. Extensible.
The New Network enables flexible business models and
innovative service delivery.
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13. INTELLIGENT, OPEN, EFFICIENT, EXTENSIBLE
Intelligent Open Efficient Extensible
Network Data-Driven APIs and New Software Scalability Optimization of
Intelligence Unlocked Protocols provide & Performance Resources to Deliver
development Optimization with New Services
opportunities Cost-savings
New Service Creation
Revenue Creation
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14. PROGRAMMABLE
NETWORKS
A NEW OPEN & INNOVATIVE
DEVELOPER-CENTRIC
APPROACH

15. THE NEW NETWORK IS PROGRAMMABLE:
REDUCING COMPLEXITY THROUGH SOFTWARE
–
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16. THE NEW DEVELOPER-CENTRIC APPROACH






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17. TYPES OF DEVELOPER APPLICATION MODELS WITH
THE PROGRAMMABLE NETWORK
Efficient
Save Money, Use Less
- Identify cost savings or operational improvements based on network element, subscriber and flow
data. Applications that improve the security, policy enforcement or end to end reliability of the network
are other efficiency-driven models.
- Converge networks & layers by integrating functions for increased performance.
- Simplify: Reduce number of network elements and the number of control points into the network
Optimize
Improve systems & software you already have
- Maximize utilization of existing resources, creating opportunities for customer-specific or fine-grain
services, or end user experience improvement.
- Integration of core functions to increase performance. Drastically reduce number of network
elements and the number of control points into the network.
Creation
New services & Revenue Generating Opportunities
- Added Value through Services: Reduce network data to context specific information, create delivery
paths for new services, and integrate multiple external data sources that increase in value as they are
correlated with network-centric data.
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Opportunities for customers and partners to create revenue-generating services with the
programmable network – from subscriber-centric services to in-depth services specific to each customer
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needs.

18. JUNOS
DEVELOPER
TOOLS

19. Junos SDK: On-Device Innovation
• Create, deploy, and validate innovative
network applications tailored to your needs.
• Enable network software developers to On-device
build additional intelligence into their
networks with applications capable of SLA Innovation
assurance, traffic monitoring, encryption and
tunneling, signaling, and Quality of Service.
• New customization and product
opportunities:
• Customers can customize their own networks Network Layer
through applications or in-house development.
• ISVs and System Integrators are realizing new
business opportunities to take to market.
• IT Departments are using innovations
developed in-house to create business
opportunities with new customers and partners.
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20. The Junos Space SDK: Cross-Device Innovation
• Decreases complexity in the application
development process and reduces the time from
development to deployment, allowing for solutions to
be created at the speed business runs. Cross-device
• Open APIs provide RESTful Web Service access
Innovation
to all Junos-based devices, serving as a single entry
point that abstracts your network to enable you to
manage, monitor, control and gather insight across
your entire network infrastructure, as well as create
network-aware applications.
Network Application Layer
• Developers can extend the capabilities of
existing applications with network insight, build new
and unique workflows, or combine the capabilities of
multiple applications or cloud-based services into a
unified user experience or application.
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21. The Future of
The Programmable Networks
• The programmable network approach adds unique value propositions for
Juniper and our customers: the creation of new services, the ability to insert
services at multiple points in the data or control paths of the network, and the
ability to open these entry points to Juniper’s and our customers’ software and
services partners.
• There is a further multiplicative effect when third parties can insert and
leverage network services.
• Traditional network models are defined by a north/south operational model,
while the programmable network expands applications east/west, allowing
new services to be inserted and monetized with finer-grain control over flows
between service and network elements.
• Opportunities for customers and partners to create revenue-generating
services with the programmable network – from subscriber-centric services to
in-depth services specific to each customer needs.
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22. JUNIPER SOFTWARE PRODUCTS & OFFERINGS
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23. THANK YOU!