New Innovations in Social Media & Digital Marketing (It's More than Just Facebook & Twitter)
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Lauren Cooney's Presentation for Web 2.0 Expo San Francisco, March 2011.
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New Innovations in Social Media & Digital Marketing (It's More than Just Facebook & Twitter)
- 1. New Innovations in social media & digital marketing It’s More Than Just Facebook & Twitter Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney
- 2. Welcome to a 20 minute cram session Agenda: - Curation - Social Media Management - Measurement & Analytics - Semantic Web (3.0) - Social Websites
- 3. Criteria 3rd Party Perspective: - I have not built any of these technologies - I currently do not work for any of these companies - Demo/Try/Use Test Technologies: - Must Do Something Unique & Different - Affordable or Free - Scalable - Early Stage but Promising
- 5. Amazing User Interface
- 7. Not Corporate Yet…
- 8. Twitter & Facebook Aggregator
- 9. Decent User Interface
- 10. Easy & Free Curation
- 12. Measurement & Analytics: HootSuite - Provides inexpensive measurement & analytics - Easy-to-Use & Scalable - Multi-faceted (pluggable) - Trusted by Community - Team Collaboration - Internationalization
- 14. Filtering
- 15. Voice
- 16. Keyword Search
- 23. Relationship GraphSemantic Web: IBM Delivers Cognos consumer insights Business Drivers Product Capabilities Source Areas FACEBOOK BLOGS DISCUSSION FORUMS TWITTER NEWSGROUPS MULTILINGUAL
- 24. Social websites: Adobe/Day & Jive Getting Social Has Never Been Easier Do-It-Yourself Publishing Drag & Drop Functionalities Social Integration Capabilities Community Profiles & Blogs
- 25. Contact: Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney
Editor's Notes
- Content Curation is a new buzzwordBut it’s not new. This is what links on a page were to us back in the 90sNow it’s automated – lots of debate on human curationvs computer curation – but computer scales. With better User Interface, easier ways to scale – both content collection and out to people – Very important2 of the best out there
- “Optimized” Publishing- Uses bit.ly algorithm to help with thisTakes the guesswork outCan take tweets, send them when relevant, etc.
- Multi-faceted (plug into mostly anything social)Team collaboration with tasks associated (Scale) Twitter, Facebook, LinkedIn, Ping.fm, Wordpress & more
- YouTube, Slideshare, Twitter, Facebook, LinkedIn.