The document summarizes feedback from the April OpenStack event and plans for the fall 2012 event. Key points include: desires for more design summit sessions and workshops; requests for at least two full conference days; and proposed changes for fall like running design summit and conference in parallel over four days in San Diego with improved registration and sponsor opportunities. International locations are being considered for spring 2013.

2. April Event Feedback

3. April Event Feedback - Programming
‣ Desire for more Design Summit sessions, and more time
per session, but not more sessions running parallel
‣ Workshops well-received and standing room only.
Requests for more workshops
‣ Conference felt short (1 ½ days + ½ day workshops) for
traveling long distance. Should be at least two full days
‣ General session felt too long – break it over two days

4. April Event Feedback - Logistics
‣ A/V needs improvement; took too long to get the videos online
‣ Most did not favor capped Design Summit registration and that
invitations were first sent to previous contributors
‣ Schedules and maps need to be more prominent in the venue
‣ Internet worked very well and is critical for a successful event
‣ Sponsors interested in more visibility, especially booth size
‣ Received many walk-up requests for registration, but lacked
ability to process payments on-site. Also need to monitor badges
more closely
‣ Need for more space overall – general session, breakout
rooms and hallways full – also made it noisy in
breakout rooms – hotel rooms sold out / got expensive

5. OpenStack Summit Plans
Fall 2012

6. Dates
‣ Folsom Release | September 27
‣ Design Summit & Conference | October 15-18

7. Proposed Format
‣ Design Summit runs Monday – Thursday with four blueprint-driven tracks
+ Related Projects + DevOps
‣ Conference runs Tuesday & Wednesdays with 3-4 tracks, followed by
workshops Thursday
‣ General session for all attendees Tuesday & Wednesday mornings
‣ Potential to add workshops Monday or Friday, or more Conference tracks
Thursday
‣ Space to organize development sprints Friday if anyone is interested

8. Lunch
Evening
Morning
Afternoon
Design Summit
DevOps
Kickoff
Related Projects
Design Summit
Monday
Design Summit
OpenStack Summit
DevOps
Commercial Ecosystem
Session
General
Getting Started
Tuesday
Design Summit
DevOps
Community Building
Session
General
OpenStack in Action
Design Summit
Design Summit
Deployment Workskops
Developing For OSAPI
Wednesday Thursday

9. Location Search
‣ Broad search for venue to accommodate 1,200
plus addition meeting space for parallel events
‣ National search for venues including Anaheim,
Denver, Los Angeles, Miami, New Orleans, San
Diego, Seattle and Vegas
‣ Based on requirements (budget, space, etc.),
best option is San Diego

10. San Diego
‣ San Diego Manchester Grand Hyatt
‣ Best meeting space and ample hotel rooms – entire event can
comfortably fit in one venue
‣ Comparable network infrastructure to San Francisco
‣ Great hotel room price, and more options nearby

11. Floor Plans
General Session
Conference Sessions
Exhibitor Area Second Floor
Design Summit Sessions
Main Floor

12. Registration
‣ One registration system for both Design Summit &
Conference
‣ Discount or free registration for all code contributors
‣ Fee waved for attendees that qualify for scholarship –
non-profit, students, individual contributors
‣ No invitation required or cap for Design Summit
‣ Programming designed to route attendees to sessions
that are the best fit rather than register for separate
events

13. Speakers
‣ Design Summit session topics still selected by
technical leads through a specific website
‣ Conference will again have call for presentations
‣ More Conference breakout sessions and workshops -
opportunities to speak
‣ Would ideally like to set up crowdsource tool for
speaking submissions (like SXSW panel picker) – any
experience or ideas?

14. Sponsors
‣ For the first time, dedicated exhibit area with larger booths for
Headline and Premier sponsors
‣ Finalizing sponsorship prospectus, which should be posted in
the next few weeks
‣ Limited availability sponsorships on a “first signed agreement”
basis
‣ Evening events again open to sponsors
‣ Rackspace listed as organizer for the last time
‣ Please contact sponsors@openstack.org with any
questions in the meantime

15. Summary of Changes for Fall Event
‣ Design Summit running 4 days rather than 3 days to allow for
more sessions without adding tracks
‣ Design Summit & Conference running as parallel rather than
consecutive events with two full days of Conference content
‣ One system for registration and same price for both Design
Summit & Conference attendees – no cap or invitation for DS
‣ Hiring professional events firm to increase production quality and
sponsor value
‣ Breaking up the general session over two days for shorter
session each day
‣ Schedule more workshops, at least one full day

16. Summary of Changes for Fall Event
‣ Design Summit running 4 days rather than 3 days to allow for
more sessions without adding tracks
‣ Design Summit & Conference running as parallel rather than
consecutive events with two full days of Conference content
‣ One system for registration and same price for both Design
Summit & Conference attendees – no cap or invitation for DS
‣ Hiring professional events firm to increase production quality and
sponsor value
‣ Breaking up the general session over two days for shorter
session each day
‣ Schedule more workshops, at least one full day

17. Spring 2013 Date & Location
‣ Setting date much earlier, so we have more choice &
negotiating power with venue
‣ Ideally we can secure Spring 2013 venue and be ready
to announce at Fall event
‣ Tentatively looking at April 22-26, 2013 for the Spring
conference according to release schedule
‣ International event in 2013?