Great works of art and design don't happen by chance. There are principles and rules, even if they get broken from time to time, they were still there in the first place.
10. COMPOSITION
How are all the elements composed?
How well do they harmonise?
Or do they conflict?
11. SYMBOLISM
What messages are you embedding in your design?
Are they literal, figurative and culturally relevant?
Are they well understood or completely new?
12. PATTERN
The brain likes pattern because it’s regular and predictable
and that makes it quick and easy to process.
21. AND IF YOU’RE WONDERING
HOW TO USE THOSE PRINCIPLES
IN A DESIGN STRATEGY,
TRY THIS...
22. USE THE RIGHT PRINCIPLES
IN THE RIGHT MEDIUM
FOR THE RIGHT PERSON
IN THE RIGHT CONTEXT
AT THE RIGHT TIME.
SIMPLE.
23. I’m Lee. I love design. What do you love?
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