Keynote Presentation at Rethink! Item Conference in London 2016 by LeanIX Co-Founder André Christ. LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center. Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool. Free Trial: http://bit.ly/LeanIXDemoS

1. HOW DIGITAL TRANSFORMATION
DISRUPTS ENTERPRISE ARCHITECTURE
André Christ, Co-CEO LeanIX

2. About
2
• Co-Founder & Co-CEO
• Loves Tennis & Running
• SaaS-ProviderforEA
• Founded in 2012 in Bonn
• Subsidiaryin US

3. 3
Why would I quit my consulting job, invest all
my money and start an own business in a niche
market with > 15 well established players?
Key question in 2011

4. Everybody is talking Digital Transformation
4Source: Google Trends

5. What’s that: Enterprise Architecture still there?
5Source: Google Trends

6. 6
How digital transformation
disrupts enterprise architecture

7. Large potential for digitization in most sectors
7
1 Knowledgeintensivesectors
alreadyhighlydigitizedacross
mostdimensions
2 Capitalintensivesectors
digitizetheir assets
3 Service sectors todigitize
customer transactions
4 B2B sectors withpotentialto
digitallyengageand interactwith
their customers
5 Labor intensivesectorswith
potentialtoprovidedigitaltools
to theirworkforce
6
Quasi-public/highlylocalized
sectors thatlag across most
dimensions
Source: McKinsey, https://hbr.org/2016/04/a-chart-that-shows-which-industries-are-the-most-digital-and-why
Examples
follow

8. 8
Enterprise software used to
be about making existing
work more efficient. Now, the
opportunity for software is to
transform the work itself.
Aaron Levie, Founder of Box.com

9. Digitize Customer Transactions
9
PAST NOW
Complex Payment Architecture Stripe
à Payment via RESTAPI
3
Source: Stripe, NY Times

10. Digitally engage and interact with customers
10
Disconnected Customer Communication Intercom
PAST NOW
4
Source: Intercom

11. Digital tools for the workforce
11Source: NY Times, Slack
Email / semi-flexible Messaging Tools Slack
PAST NOW
5

12. Accelerated adoption of new technologies
12
!
ASSETS
" #
USAGE LABOR
• Public Cloud
• Big data
• Smart buildings
• Digital payment
• Online marketing
• Social platforms
• Productivity tools
• Mobile Apps
• Rea-time chat
Today
• Internet of Things
• Drones
Tomorrow • Artificial
Intelligence(AI)
• Wearables
• Virtual Reality (VR)

13. Enterprise IT is facing paradigm shift
13
Defined Industry Boundaries
Single-Purpose Products
Competition as Zero-Sum Game
Producer + User Roles
Buying Economy
Platforms & Business Economies
Connected, Multi-Purpose Products
Strategic Cooperation
User as Producer, Co-creation
Sharing Economy
DIGITAL AGEINFORMATION AGE

14. Digital Transformation increases complexity and speed
14
+ IT Systems
+ Interfacesand APIs
+ Infrastructure

15. How do companies manage enterprise architectures?
15
Wow!
• Made for experts
• No or limited SaaS (“ASP”)
• Client installation
• No mobile use cases
• Limited REST APIs
Source: EA Visualization Tool Survey, TU Munich 2014

16. 16
How digital transformation
disrupts enterprise architecture

17. 17
What are key success factors of digital
champions compared to companies just
starting digital transformation?

18. 18
From DVD-by-mail service …
Source: Netflix

19. 19
... to a TV program producer with
81 millionsubscribers
Source: Netflix

20. 20
From pioneer of e-commerce …

21. 21
... to a global leading data center
provider with > 70 services

22. 22
From online shoe retailer ...
Source: Zalando

23. 23
... to technology company with > 2000
developers
Source: Zalando

24. Digital champions not only disrupt in business models,
but also in their enterprise IT
24
Micro services
Architecture
(e.g. Netflix)
Flexible ecosystem of
modular services
Containerized
Deployment
(e.g. Docker, Stups.io)
Fast scaling and
continuous deployment
Iterative adaption to
customers’ needs
Agile
Development
(e.g. Scrum)

25. Launch fast and iterate quickly using mindset of
Minimal ViableProducts (MVP)
25

26. “A Serviceoriented architecture composed of loosely
coupled elements that have bounded contexts”*
26* Martin Fowler
Elastic
View
Controller
Model
DB
Single Page App
REST-API
DB
REST-API
Single-Page
App / Mobile
Backend
Micro services
Infrastructure
Services

27. System of distributed services is the new monolith
27
• 99.9930 = 99.7%uptime
• 0.3% of 1 billion requests =
3,000,000failures
• 2+ hours downtime/month
even if alldependencies ok
30 services, each 99,99 %
Source: Netflix

28. Smart mechanisms increase resilience(e.g. Hystrix)
28
HYSTRIX
Source: Netflix

29. Packaging of software-components in self-contained,
platform independent containers (e.g. Docker)
29
Server
Host OS
Hypervisor
Guest OS
Libs
App A
Guest OS
Libs
App B
VIRTUALIZATION
VM VM
Server
Host OS
Docker Engine
eam mysql
Libs
Container Container
solr
Container
Libs
DOCKER

30. Continuous deployment to allow shipping of new
releases in days,hours or minutes
30
Load-Balancer (default= blue)
Svc A
v1
Svc B
v1
Svc C
v1
DB, Index, Queue DB, Elastic

31. Continuous deployment to allow shipping of new
releases in days,hours or minutes
31
Load-Balancer (default= blue)
Svc A
v1
Svc A
v2
Svc B
v1
Svc C
v1
DB, Index, Queue DB, Elastic
Test
BLUE / GREEN DEPLOYMENT

32. Continuous deployment to allow shipping of new
releases in days,hours or minutes
32
Load-Balancer (default= blue)
Svc A
v2
Svc B
v1
Svc C
v1
DB, Index, Queue DB, Elastic

33. Convenient and audit-compliant Platform-as-a-Service
(PaaS) for multiple autonomous teams
33Source: Zalando, https://stups.io/

34. Change in enterprise architecture
34
Micro services
Architecture
Containerized
Deployment
Agile
Development
Distributed Access to Information
Large number of dependencies
Higher degree of automation

35. 35
How digital transformation
disrupts enterprise architecture

36. Key activitiesin Enterprise ArchitectureManagement
36
Capture IT
architecture
in inventory
Collaborate with
stakeholders and
experts
Plan target
architecture and
roadmaps

37. Modern EA needs to respond to new questions
37
Agile
Microservices Dev-Ops
EA
How do users like the
new feature in my
Application?
Will thebackend
be able to handle
the user increase?
Which areas of the
Application are
error prone?

38. 38
Dynamic business- and technology metrics
in context of the architecture

39. Open interfaces ensure a smooth and rapid integration
39
Roadmap
Integrations

40. Market leading companies already trust in LeanIX
40
Media
Insurance
Industry
e-Commerce
Telecoms
Chemical
Advisory
Government
Manufacturing
Logistics
Education
Health
Energy
See more: https://www.leanix.net/en/customers/index

41. Start with enterprise architecture in less than 1 week
41
INNOVATION IN EA-TOOL MARKET
Quick setup
EAM ‘Out-of-the box’ as SaaS
Seamless integration
Open REST-API and Integrations
Start < 1 week
Fast ramp-up
Modern, intuitive User Interface
http://bit.ly/LeanIXDemoS
Request free demo
http://bit.ly/LeanIXDemoS

42. 42
“You can’t build your IT architecture today with
yesterday’s tools and stay in business tomorrow”

43. LeanIX Enterprise Architecture Management
43
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