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Leanconf 2014: Beyond Mvp: Creating a Minimum Loveable Product by Laurence McCahill

How can we get our digital ideas to market sooner, but still deliver a product that users will fall in love with? In this talk Laurence will be highlighting the flaws with the often misunderstood concept of the MVP, and how to balance design thinking and lean startup methods to build your product quickly, spot opportunities and grow your tribe.

You can follow Laurence on Twitter @welovelean. Also @spookstudio and @happystartups

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Leanconf 2014: Beyond Mvp: Creating a Minimum Loveable Product by Laurence McCahill

  1. 1. BEYOND MVP: CREATING YOUR MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N L A U R E N C E M c C A H I L L / L E A N C O N F 2 0 1 4
  2. 2. GOOD AND CHEAP AIN’T FAST
  3. 3. FAST AND GOOD AIN’T CHEAP
  4. 4. CHEAP AND FAST SURE AIN’T GOOD
  5. 5. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
  6. 6. MINIMUM VIABLE PRODUCT
  7. 7. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
  8. 8. “ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
  9. 9. “ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
  10. 10. @WILLSH
  11. 11. MINIMUM LOVEABLE PRODUCT
  12. 12. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
  13. 13. “BUILD SOMETHING THAT A SMALL AMOUNT OF USERS LOVE” SOURCE: Y COMBINATOR
  14. 14. THINK
  15. 15. START SMALL
  16. 16. “ DON’T MAKE CUSTOMERS HAPPY. MAKE HAPPY CUSTOMERS. DHARMESH SHAH
  17. 17. 10 TIPS TO MAKE IT MINIMUM LOVEABLE
  18. 18. 1 BUILD SH!T THAT MATTERS
  19. 19. START WITH WHY?
  20. 20. THE VISION
  21. 21. PINPOINT YOUR PURPOSE & VALUES
  22. 22. 2 FOCUS
  23. 23. “ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
  24. 24. BLUE OCEAN STRATEGY
  25. 25. 3 TIMEBOX IT
  26. 26. SOLVE 4 HIGH VALUE PROBLEMS
  27. 27. 5 MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
  28. 28. VALUE PROPOSITION CANVAS
  29. 29. ADD 5 SURPRIS E &DELIGHT
  30. 30. KANO MODEL
  31. 31. 6 INVEST IN DESIGN
  32. 32. GET 7 ‘EM HUNGRY FOR MORE
  33. 33. 8 BUILD YOUR TRIBE
  34. 34. WHO’S GONNA LOVE YA?
  35. 35. CREATE A MANIFESTO
  36. 36. IF YOU CARE THEY’LL CARE
  37. 37. 9 MAKE IT REMARKABLE
  38. 38. “ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
  39. 39. 1 0 DON’T BE LONELY
  40. 40. 5 MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
  41. 41. IN SUMMAR Y
  42. 42. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
  43. 43. VIABLE DELIGHTFUL REMARKABLE TRIBAL
  44. 44. VIABLE
  45. 45. VANITY Flickr image from angermann
  46. 46. VALIDATION
  47. 47. DELIGHTFUL
  48. 48. DESIGN FOR EMOTION
  49. 49. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  50. 50. REMARKABLE
  51. 51. THE NET PROMOTER SCORE
  52. 52. TRIBAL
  53. 53. 8 BUILD YOUR TRIBE
  54. 54. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
  55. 55. BUT… BE AWARE
  56. 56. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
  57. 57. THANKS

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