Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Leanconf 2014: the agony of lean startup by tristan kromer
1.
2.
3.
4. Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
BEHAVIORS
Calls to remind husband for errands
Help coordinating errands, manage
kids, keep things running
Have time for herself
Feel like she has life under control
NEEDS & GOALS
“to clone herself”
Working mom
34 years old
Lives in Walnut Creek,
works in San Jose
Married, 2 kids
Household income is $150k / year
DEMOGRAPHICS
5.
6.
7.
8.
9. Product / Market Fit Storyboard
Channels
Customer/UserValue Proposition
Relationships
Designed by: Date: Version:Designed for:
: TriKro LLC
Lean Coaching and Innovation Ecosystem Design
Product/Market Fit Storyboard by TriKro LLC is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work by the Business Model Canvas by Business Model Foundry AG
Storyboard
Metrics
Resources &
Partners
GrasshopperHerder.com
15. !
Experiment Herder Template* by TriKro LLC!
(For S.M.A.R.T Experiments: Smart Measurable Achievable Relevant Timely)
Learning Goal!
!What do we need to learn?!
What is our riskiest assumption?!
What is our one priority?
Hypothesis!
!Is it falsifiable?!
Is it specific?!
Is it causal? e.g. If X then Y!
Is it Relevant to the learning goal?
Metric!
!Qualitative or quantitative?!
Is it actionable?!
Is it Measurable?
Fail Condition!
!!!!If this happens,!
our hypothesis is clearly false!
wtf,s!!
!!!!If this happens, stop!!
Experiment is broken, retro!
Experiment!
!How will you collect the data?!
Is it Specific?!
Is it Achievable?!
!Link to any supporting documents
Time Box!
!Is the experiment Timely?!
Can we get data faster?!
Would less data be sufficient?!
Is the retro in our calendar?
Start End Retro
Result!
!What happened?!
What data did we collect?!
Anything unexpected?
Next Step!
!Pivot or persevere?!
Another experiment for this goal?!
Do we need to clean up?
Designed by: TriKro LLC - Lean Coaching and Innovation Ecosystem Design!
The Smart Experiment Template by TriKro LLC is licensed under!
a Creative Commons Attribution-ShareAlike 4.0 International License
Designed for:
Designed by:
* Templates are bad,!
make your own!
16.
17.
18. • 5 second tests
• Comprehension
• Conjoint Analysis
• Data mining / market
research
• Surveys* (closed)
• Smoke tests
• Video
• Landing page
• Customer Discovery
Interviews
• Contextual inquiry
/ ethnography
• Data mining
• Focus groups*
• Surveys* (open
ended)
• Solution
interview
• Contextual
inquiry /
ethnography
• Demo pitch
• Concierge test /
Consulting
• Competitor
Usability
• Picnic in the
Graveyard
• Paper prototypes
48. 1. They have a problem.
2. The know they have a problem.
3. They are looking for a solution.
4. They have or can get a budget.
5. They have a makeshift solution.
56. This presentation by TriKro LLC is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike
4.0 International License excepting those images
where other copyright holders are noted.
Based on a work at http://GrasshopperHerder.com.
60. The Assisted Blind Pivot
You got it! Trust me...
I’m a lean startup expert!.
woosh!
61. The Stealth Pivot
We’ve changed our
product.
What’s your
product?
I can share that
under NDA.
What’s was
the product?
Can’t tell you.
62. The Buzzword Pivot
We’re not investing in social
networks anymore.
We’re making Facebook for
Hamsters!
Here’s ten million.
It’s gamified augmented
reality mobile.
63. The Trust Fund Pivot
We’re not investing in social
networks anymore.
We’re making Facebook for
Hamsters!
Screw you. I’m
bootstrapping.
64. The Statistically Significant Pivot
53% of our users said they’d
purchase hamster products if
it came with a flying car!
Here’s ten million.
65. The Launch Date Pivot
Great! I’ll wait to see
traction before investing!
We’re launching tomorrow!
Actually...
I just wrote an algorithm
on a napkin that I keep
hidden and need 12
months to build it.
Here’s ten million.
66. The Superstitious Pivot
Yes, but according to the
Startup Genome Project we
need to pivot 2.7 times and
we’ve only pivoted once.
How do you do a
7/10th pivot?
Do you have Product / Market Fit?
We are now a social network
for amputee octupi.
Here’s ten million.
67. The Superstitious Pivot
The Startup Genome
Project also says neck scarfs
never go out of fashion so
we’ll be selling neck scarves.
Here’s another
ten million.
68. The Hipster Pivot
Octupi are so last week.
It was so tedious.
How’s the traction with the octupi?
You need a COO to
relieve you of executive
burden.
We are now passionately
focused on marsupials.