This document provides an overview of digital marketing fundamentals. It emphasizes having clear and specific goals, such as increasing leads or improving customer relationships by a target date. While large Super Bowl ads may seem appealing, it notes that startups have smaller budgets. It discusses targeting Generation Y through word-of-mouth recommendations and social media engagement that shows respect. A variety of online marketing channels are listed, along with emphasizing having a clear plan of action, measuring results, and not wasting dollars.

1. Digital Marketing Fundamentals

2. Digital Marketing Universe

3. WHAT is your GOAL?
Be specific when you define your goals and …
… write the strategies to achieve your goals
Examples ...
I want to increase my leads by 10% by April 12th
I want to improve my relationship with my current customers by April 12th
I want to increase my database by 50% by April 19th

4. Super Bowl is the best place for your advertising, but ...

5. ... don't forget ... you have a startup. You are not yet an owner
of a large company with enormous budgets.

6. Who?

7. Something about Gen Y
There are no precise dates for when Generation Y
starts and ends. Commentators use beginning birth dates
from the early 1980s to the early 2000s.
Word of mouth. Less than a third
of Gen-Y consumers make
purchase decisions based on a
friend's social network likes—but
nearly half rely on word of
mouth when deciding to
purchase your product or
service.
Engagement. A member of GenY is rarely disconnected. Build
relationships in the social
networks they frequent, and
don't forget to optimize your
website for interactive discovery.
Respect. Like any other
demographic, Gen-Y wants
respect. "Your customers are
your best critics, and paying
attention to them and their
opinions is vital."

8. Where?

9. Check your budget and choose your path
Online Media
(graphic ads)
E-mail Marketing
Search Engine Marketing
Social Media Marketing
Mobile Marketing

10. Check your budget and choose your path

11. Check your budget and choose your path

12. Check your budget and choose your path

13. WHY should you do Digital Marketing?
Among the many reasons for build a digital marketing campaigns
are:
- You can exchange ads anytime
- You can measure your results
- You can outsource with people around the world
- You can pause and stop your campaigns anytime
- You don't leave money on the table
How

14. A cake recipe for digital marketing campaigns does not exist

15. Have a clear plan of action for your digital marketing campaigns

16. Don't let your dollars go to waste.
Measure your results!