The document discusses the evolving relationship between cars and drivers as autonomous vehicle technology advances. It notes that autonomous vehicles will change how cities are shaped as they liberate movement from vehicle constraints. The relationship between drivers and cars is updating as vehicles gain more autonomous functions, with cars becoming less dependent on human drivers. However, there are still challenges as the technology transitions, as seen in recent accidents involving autonomous vehicles. The document argues that as autonomy increases, human factors must remain important considerations in vehicle and technology design.

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Autonomous DRIVE
Cars & drivers are updating their relationship status
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www.designgroupitalia.com

2. WHO I AM
LEANDRO AGRO’IxD/UX + IoT Designer | @leeander
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3. WHO I AM
LEANDRO AGRO’IxD/UX + IoT Designer | @leeander
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Available from June 14th

4. 50 years, 3 design traditions
A diverse, multicultural group of 65 people from 18 countries
80% of revenue from abroad (40% East Coast, 10% Silicon Valley)
Milano, New York, Reykjavik, San Francisco
www.designgroupitalia.com | @designgroupit
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CLIP 01
CITIES ARE SHAPED BY VEHICLES
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What if…

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17. © DESIGN GROUP ITALIA
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Technologies are liberating our cities
from many “vehicle” constrains.
So, how should they shape the cities?

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CLIP 02
FUTURE CITIES ARE SHAPED BY A.I.

19. A.I. seems like it’s
“almost there” when it
comes to autonomous
driving.
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20. Computers and
cars get married
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https://ideas.4brad.com/topic/robocars
Brad Templeton is the Track
Chair for Computing at
Singularity University, developer
of and commentator on self-
driving cars, software architect,
board member of the Electronic
Frontier Foundation, internet
entrepreneur, futurist.

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23. 1967
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The worldwide demand for automobiles will not
exceed one million, particularly due to a lack of drivers
Gottlieb Daimler

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Re-inventing cars for the DRIVER APOCALYPSE age

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"Just as horseless carriages were
not simply wagons without a
horse, autonomous cars will not
be simply cars without drivers,
and the new possibilities of use,
in terms of design, interaction
and service value, will largely
outweigh the current ones."
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CLIP 03
HUMANS LOVE CARS
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Modena

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“I am a man who dreamed
to be Enzo Ferrari, and
who never woke up”

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38. © DESIGN GROUP ITALIA
‘Technologies infuse a set of behaviours to all kinds of objects, while
people nurture expectations according to the type of object.’
REACTIVE PRO-ACTIVEPASSIVE
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BALANCED RELATIONSHIP THE OBJECT IS DEPENDENTTHE PERSON IS DEPENDENT
• Linus blanket Companion robot Jibo Tamagotchi

40. © DESIGN GROUP ITALIA
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BALANCED RELATIONSHIP FULL AUTONOMOUS VEHICLEFULL DRIVER RESPONSABILITY
LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5

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CLIP 04
THE CARS & DRIVERS ARE UPDATING
THEIR RELATIONSHIP STATUS
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42. © DESIGN GROUP ITALIA
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The ultimate phone dock

44. What if autonomous cars were to
have the same impact as mobile
phones did?

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The “magical” object that changed everything
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The “magical” object that changed everything
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47. © DESIGN GROUP ITALIA
In 30 years, the number of cars will
decrease by 85 percent, but the
number of hours driven will increase
by 400 percent.
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The changes coming in driverless
vehicles are just the tip of the
iceberg. What's yet to come is
nothing short of unimaginable.

48. Tesla in Autopilot mode hit a parked California police car
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Uber’s self-driving car detected pedestrian 6 seconds before fatal crash

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The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self-
driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.”
The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system
determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle
was under computer control in order to reduce the potential for erratic vehicle behavior.
Uber disabled an
emergency braking
system in a self-driving
vehicle that struck and
killed a woman in
Arizona in March and
which failed to properly
identify the pedestrian

51. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self-
driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.”
The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system
determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle
was under computer control in order to reduce the potential for erratic vehicle behavior.
Uber disabled an
emergency braking
system in a self-driving
vehicle that struck and
killed a woman in
Arizona in March and
which failed to properly
identify the pedestrian
TAG TO| June 6, 2018Autonomous DRIVE

52. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self-
driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.”
The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system
determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle
was under computer control in order to reduce the potential for erratic vehicle behavior.
Uber disabled an
emergency braking
system in a self-driving
vehicle that struck and
killed a woman in
Arizona in March and
which failed to properly
identify the pedestrian
TAG TO| June 6, 2018Autonomous DRIVE

53. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self-
driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.”
The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system
determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle
was under computer control in order to reduce the potential for erratic vehicle behavior.
Uber disabled an
emergency braking
system in a self-driving
vehicle that struck and
killed a woman in
Arizona in March and
which failed to properly
identify the pedestrian
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40.000 lives were lost in traffic in the US in
2017 (estimate by the National Safety Council).
Half a second would have made a difference in 60% of the
collisions

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56. Algoritimi etici
Un brand è come si comporta
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57. Algoritimi etici
Un brand è come si comporta
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CLIP 05
A RENEWED LOVE
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For the past 18 months, a
river of money has been
flowing between Detroit
and Silicon Valley.
In March 2016, GM spent
$1 billion to acquire self-
driving car startup Cruise
Automation.
More than 10 automakers,
including Tesla, Ford, Audi
and Mercedes-Benz, have
set up autonomous vehicle
development labs in
Silicon Valley.

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communities

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robots

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brands

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65. © DESIGN GROUP ITALIA
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Smart cities are those that provide
superpowers to their citizens, empowering
them and enabling them to do things that
were unimaginable just 10 or 20 years ago.

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The more advanced the technology is, the more relevant the human factors become.
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GRAZIE
Leandro Agrò | leeander@gmail.com
http://www.designgroupitalia.it
Infuse HUMANITY into everything
(or everything will evolve without it)
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