My keynote from the E2.0 conference, Boston, June 2011

1. Data-driven business improvement:
Open data within the enterprise will be
a leading driver of positive behaviour
change and greater self-management
with real benefits for productivity.

2. ‘Humanizing the enterprise’ since 2003...

3. A rose by any other name...

4. A rose by any other name...
Themes from this week:
• Big Data
• Activity Streams
• Actionable insight
• Mapping to results

5. Social business is not just about collaboration

6. Signals and data in the connected company

7. Data and Analytics:
what can we take from consumer
analytics into the enterprise, and
how can we extend the idea to
drive business improvement?

8. Big focus in 2011 on getting closer to customers

9. Social media monitoring: love me... love me not...

10. Quants for wants and the rise of ‘big data’
"The best minds of my generation
are thinking about how to make
people click ads ... That sucks."
Jeff Hammerbacher, Cloudera

11. It’s not size that matters, it’s what you do with it ;-)

12. Soccer, F1, baseball all transformed by analytics

13. Towards Social Business Intelligence:
Turning internal and external data into
sources of business improvement

14. Instead of studying a microcosm...

15. ... we should immerse ourselves in the ecosystem

16. Where do all the insights go?

17. Analytics without action is just a rear-view mirror

18. Reports are a poor way to influence behaviour

19. In the flow: activity streams & talking machines

20. Social analytics: applying ‘many eyes’ to data...

21. ... in conjunction with a simple action framework

22. Data-driven behaviour change:
nothing motivates people better
than objective real-time feedback
on how they are doing

23. Social Business Intelligence: a new practice area?

24. SBI creates the conditions for permanent evolution
Try this at home folks!
• Apply analytics to
internal social data
• Correlate with external
social listening
• Create a subscribe
model for personal
filtered activity streams
• Create simple ways to
claim actions
• Encourage ownership
and action by all

25. Thanks for listening
@LeeBryant

26. I am lee@headshift.com and live at
http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons
license. Thanks to the following image sources:
http://www.flickr.com/photos/arenamontanus/375127836/
http://i.imgur.com/mov2K.jpg
http://www.flickr.com/photos/featheredtar/2305070061/
http://www.flickr.com/photos/aussiegall/364313299/
http://www.flickr.com/photos/peasap/655111542/
http://www.flickr.com/photos/jeremiah_owyang/5154422064/
http://www.flickr.com/photos/davegray/5631289680
http://www.flickr.com/photos/davegray/5681210156
http://www.flickr.com/photos/walkadog/3353936487/
http://www.flickr.com/photos/featheredtar/2302651444
http://www.flickr.com/photos/katerha/4697206799
http://www.flickr.com/photos/exfordy/123900378/
http://www.flickr.com/photos/zooboing/4743616313/
http://www.flickr.com/photos/olibac/495931749/
http://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpg
http://kterrl.files.wordpress.com/2011/06/anthonyweiner.jpg