Storytelling for Design Thinkers at Design for America @ NYU
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Storytelling for Design Thinkers at Design for America @ NYU
- 1. Prepared by: Lee-Sean Huang & David Colby Reed | hello@foossa.com | (917) 727-1610Lee-Sean Huang / ls@foossa.com / @leeseanls@foossa.com / @leesean Storytelling Promote How to market and sell your ideas to your community Capture How to understand your community’s needs Advocate How to rally your colleagues around new ideas Storytelling for Design Thinkers Lee-Sean Huang
- 2. @leesean@leeseanFOOSSA Ask your partner the story behind an object/artifact that they have.
- 3. @leesean@leeseanFOOSSA Find a new partner. Each each other 5 times: Why are you here today?
- 4. Maslow’s Hierarchy of Needs Visual by FireflySixtySeven
- 19. Learning to Listen A Quick Guide to Empathetic Understanding By Chloe Tseung, David Colby Reed, and Lee-Sean Huang
- 20. It sounds elementary, but even us grown-ups need an occasional refresher course on how to listen, how to REALLY listen. Listening is an essential part of being a good friend, colleague, lover, designer, manager, and PERSON. It’s a prerequisite for empathy, creativity, and collaboration.
- 21. “The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” Dr. Ralph Nichols, Co-Author of Are you listening?
- 22. “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, Author of The 7 Habits of Highly Effective People
- 23. The Spirit Animals of Listening Silent Sponge Paraphrasing Parrot Probing Puppy
- 25. Paraphrasing Parrot So what I think you’re saying is… If I heard you correctly, your concern is… To paraphrase…
- 26. Probing Puppy What do you mean by….? Please tell me more about…. Could you give me an example? What was the context of…?
- 38. YUM!
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- 43. “Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” – Eliel Saarinen, Finnish-American architect @leeseanFOOSSA
- 44. @leesean Tell < Show < Create a World
- 45. STARLIGHT RUNNERe n t e r t a i n m e n t MAXIMUM THREE SENTENCES THAT SET’S UP THE FRANCHISE, NOT JUST A STORY OR PIECE OF MEDIA! Compare… A surprise attack in outer space forces the USS Enterprise to crash-land on a mysterious world. The leader of the assault, a lizard-like dictator who derives his energy by sucking the life out of his victims, needs an ancient artifact that's aboard the badly damaged starship. Left stranded in a rugged wilderness, Captain Kirk and the rest of the crew must now battle a deadly alien race while trying to find a way off their hostile planet… TO… Humankind has created a utopia for itself and its alien allies, but war is an ever-present danger on the frontier, light-years beyond the Federation’s reach. It is up to members of Starfleet to protect colonists, prevent conflict, and chart the unknown, bringing hope to the depths of space even as they struggle with their own frailties. Yet nothing is impossible for those who boldly go where no one has gone before! LOGLINE Source: Steele Filipek
- 46. STARLIGHT RUNNERe n t e r t a i n m e n t EACH SENTENCE SHOULD SPEAK TO AT LEAST TWO ELEMENTS OF YOUR STORY, AS WELL AS A THEME/SETTING Humankind has created a utopia for itself and its alien allies, but war is an ever-present danger on the frontier, light-years beyond the Federation’s reach. 1) This is a future where humanity has found peace (Optimism!) 2) War from outside threatens this utopia (Conflict!) 3) Particularly at the fringes, far away (Scope!) It is up to members of Starfleet to protect colonists, prevent conflict, and chart the unknown, bringing hope to the depths of space even as they struggle with their own frailties. 1) Starfleet (Military!) 2) Recounts basic needs (Goals!) 3) That are undermined by their own frailties (Utopia ain’t Perfect!) Yet nothing is impossible for those crews who boldly go where no one has gone before! 1) They can do it (Uplifting!) 2) So long as they stick together (Belonging!) 3) Tagline (Tagline!) LOGLINE Source: Steele Filipek
- 47. STUDENT EXAMPLE
- 52. Perspectives and Framing How would you save Fluffy as different characters/celebs?
- 53. @leesean Problem - Solution Opportunity - Obstacle - Choice
- 54. @leesean Craft an emotional journey to action
- 55. RWANDA 1994
- 58. 2014
- 60. How do we turn profound emotional experiences into action?
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- 69. The Inzovu Curve maps a prototypical journey of a person going through the transformative experience of a museum reaching a state of motivation and action.
- 71. INZOVU CURVE 2.0 ACTIONHOPEPAINPREPARATION EMPATHY COMPASSION HERO BURNOUT / SHUTDOWN REFLECTION
- 72. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION
- 73. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection.
- 74. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection.
- 75. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone.
- 76. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone. While genocides are terrible events, there are always heroes that shine through. These people are often highly relatable because are normal people that do positive acts.
- 77. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. While it’s difficult to generate action in each and every person, this moment is made possible by the ones before. Hope gives examples to follow and show how others acted positively. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone. While genocides are terrible events, there are always heroes that shine through. These people are often highly relatable because are normal people that do positive acts.
- 78. 2015
- 79. 79 How do you want visitors to tell your story? WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
- 80. 80 “The people of Rwanda died but the struggle for the spirit of a dignified and peaceful country is now promoted, sustained, encouraged.” SURVIVOR
- 81. “Beauty from ashes.” KGM STAFF
- 82. 82 How can the memorial experience be improved? WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
- 83. “This is a place of teaching peace.” KGM STAFF
- 84. “We need a quiet space for survivors to reflect and write messages.” SURVIVOR
- 85. 85 KGM IS HOME.
- 86. IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM
- 87. PAVILION & REFLECTION GARDEN Give Survivors a dedicated place for remembrance and reflection. A private space for fellowship and a place to share messages of hope and love.
- 88. COUNSELING & SUPPORT SYSTEM AND INTEGRATED FACILITIES The Counseling Support Program will provide Survivors with much needed services and facilities necessary for continued recovery and guidance.
- 89. REST POD A private space that provides grief recovery, comfort and respite for those Survivors overcome by the emotional strains of their visit.
- 90. SCHOOL OF PEACEBUILDING How might KGM serve as a place for training future multidisciplinary peacebuilders?
- 91. @leesean Start with “why” Craft “snapshots” and “storyboards” Engage the senses and emotions Allow time/space for reflection Make a call to action
- 92. Marshal Ganz Elements of a Public Story A story of self: why you were called to what you have been called to. A story of us: what your constituency, community, organization has been called to its shared purposes, goals, vision. A story of now: the challenge this community now faces, the choices it must make, and the hope to which “we” can aspire.
- 93. Marshal Ganz Telling Your Public Story A good story public story is drawn from the series of choice points that have structured the “plot” of your life – the challenges you faced, choices you made, and outcomes you experienced.