This document provides an overview of Google including its mission, founders, growth, services, equipment used in 1998, servers, and search engine optimization techniques. The mission is "To organize the world’s information and make it universally accessible and useful." Google was founded by Larry Page and Sergey Brin in 1998 using donated computer equipment from Stanford University. It has since grown through acquisitions like YouTube and expanded its services. Google uses different servers for tasks like processing queries and storing search indexes, user information and ads. The document also provides a basic explanation of how internet search engines work and the white hat and black hat approaches to search engine optimization.

1. Motto:
“Don’t Be Evil”

2. FOUNDERS
MISSION
"To organize the world’s
information and make it
universally accessible and
useful."
LARRY PAGE & SERGEY BRIN

3. Originally the search engine used
the Stanford website with the
domain google.stanford.edu.
The domain google.com was
registered on September 15, 1997

4. Growth
 In February 2003, Google acquired Pyra Labs, owner of Blogger
 On September 28, 2005, Google announced a long-term research partnership with
NASA
 On January 17, 2006, Google announced that it had purchased the radio advertising
company dMarc
On October 9, 2006, Google announced that it would buy the popular online video
site YouTube
Criticism of Google
 Intellectual property
 Internet privacy
 Censorship

5. SERVICES

8. EQUIPMENTS
In 1998 Co-founders Larry Page and
Sergey Brin used Stanford equipment and
donated machines to run Google's
search engine duties:-
 Two 300-megahertz (MHz) Dual Pentium II
servers with 512 megabytes (MB) of memory
 A four-processor F50 IBM RS6000 computer
with 512 MB of memory
 A dual-processor Sun Ultra II computer with
256 MB of memory
 Several hard drives ranging from 4 to 9
gigabytes (GB) for a total of more than 350 GB of
storage space

9. SERVERS
Google uses servers for different
tasks.
 Web servers receive and process
user queries, sending the request on to
the next appropriate server.
 Index servers store Google's
indexes and search results.
 Document servers to store search
summaries, user information, gmail and
Google Docs files.
 Ad servers store the
advertisements Google displays on
search pages.
1997

10. 1999 2000
2001 CURRENT

11. What Is Internet Search Engine ?
&
How Internet Search Engine Works ?

12. Internet search engines are special sites on the Web
that are designed to help people find information
stored on other sites.

13. Basic Tasks Of Search Engines:-
 They search the Internet -- or select pieces of
the Internet -- based on important words.
 They keep an index of the words they find, and
where they find them.
 They allow users to look for words or
combinations of words found in that index.
Google Spider Notes:-
 The words within the page
 Where the words were found

14. Two key components involved in making the gathered
data accessible to users:
The information stored with the data
The method by which the information is indexed
The Boolean operators most often seen are:
o AND
o OR
o NOT
o FOLLOWED BY
o NEAR
o Quotation Marks

16. SEARCH ENGINE OPTIMIZATION
SEO is a collection of techniques a webmaster can use to improve his or
her site's SERP position.
APPROACHES
The White Hat approach The Black Hat approach
• Keywords is in the title • Keyword stuffing
• Keywords is in headers • Redirect
• Keywords throughout the • Selling and farming links
Web page
• Page stuffing
• Link exchanges

17. THANK YOU ALL
Alan Leewllyn Bivera