Will Humphrey

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Currently, I'm a Strategy Director, working at Wunderman Thompson. Previously, I have held a range of permanent account planning positions. I have an integrated background, working within Advertising, CRM, PR and Digital. Additionally, I have founded and run a planning department at Edelman (the world's largest PR firm), worked within a business/account planning function at Anomaly and have spent the majority of my career as an account planner at various advertising agencies.

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About

Will Humphrey

Presentations

Confessions of a (wannabe) Advertising Man..

Social Networks And Yours Truly

Conflict & Brands

An Introduction to Twitter

Ad Grads - Exeter Presentation

A point of view on Flora margarine..

Likes

Measuring Brand Value | Patrick Collings 2010

What Makes Content Memorable?

PR Advertising Value Equivalent (AVE) in the Age of Google

How Many Rungs?: Social Change and the Expanding Engagement Ladder - 2013 Nonprofit Technology Conference - #13NTC

How Google Works

IPA's "The Long and the Short of It" - BrainJuicer synopsis

The Case for Creativity

Pixar's 22 Rules to Phenomenal Storytelling

Objects tell human stories — real things connect people to ideas

Meaningful Play. Getting »Gamification« Right.

Mobile & social - why your phone is your new BFF

The Evolution of Advertising: How Consumers Won the War for Their Attention

Fjord trends 2013

Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'

From Customer Loyalty to Advocacy

The Loyalty Effect

Lean startup metrics

Engagement Vs Interruption

Social media 101: Social Media Disasters

Facebook Marketing Conference 2012: The Science of Sharing: Nils Mork-Ulnes and Judith Lewis (Beyond)

DMS: OkCupid: Building the Data-Driven Brand

Lean back media: the shock of the old

POETS AND QUANTS: HOW BRAND PEOPLE CAN LEARN TO LOVE BIG DATA

A lesson in how to launch a brand from Beats by Dre

Case Study: The Barack Obama Strategy

Social media around the world 2011

100 Bullet Points from #CannesLions 2011 by @jessedee

SCVNGR Case Study

Next Generation Media Quarterly July 2011

Google+ is here. What now?