Types of Trademark, Classification of Word Mark, Logo Mark and Logo Composite Mark. To know more about difference between Word, Logo and Logo Composite Mark, visit https://www.legalraasta.com/trademark-registration/

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DIFFERENCE BETWEEN WORD,
LOGO & LOGO COMPOSITE MARK

2. TYPESOFTRADEMARK
TYPES OF TRADEMARK
Entrepreneurs often face a dilemma regarding what to trademark so as to protect their product and
service. Many a brands have trademarked their colour combination in packaging as in case of Cadbury’s ,
Parle-G and some have even trademark the positioning of their labels as in case of levis Jeans . Today, the
companies have trademarked everything ranging from the packaging, colour, name, logo, sign, diagram,
picture, writing to even sound and smell. Although, less than 20% of companies trademarked anything else
than the brand name, logo or logo composite. So let’s have a quick glance on the difference between these
three called as Word Mark, Logo Mark and Logo Composite Mark.

3. CLASSIFICATIONOFWORDMARK
Classification of Word Mark
• Where a mark or identification to the product/service or company is by the
use of a “word”, it is called as word mark.
• New start ups and entrepreneurs wish to register a word as the brand name
or to create identification for a company.
• For Example- Companies such as Reliance, Parle –G, Hero Motors have
trademarked only the words / brand name, known as word mark.
• If a same word is trademarked but in different sector for e.g. word toy is
registered trademarked under class of cosmetics and if same is to be
registered under class of metals, then it will still be approved, provided that it
is not creating confusion among the customer about it s ownership issue.
• But if the existing trademark is very well known and popular e.g. McDonald’s,
then there is no chance a same word mark would be approved even if it
belongs to unrelated class or sector.

4. • When an owner uses a logo to differentiate its product
/service/company, then it is known as Logo mark.
• Many a companies such as Apple, Nike, Adidas, and
Puma have registered their logo.
• The reason for registration of logo is the wide and
extensive use of these logo on their products which
even aid in advertisement, designs, as symbol of
prestige and proud. Also, they don’t need their brand
name within logo as logo alone is the mark for
their identification
Logo Mark
CLASSIFICATIONOFLOGOMARK

5. LOGOCOMPOSITEMARK
Classification of Logo Composite Mark
Many a brand include the logo and brand together i.e. a logo contains the name of
the brand , known as composite mark as in case of Coca-Cola and BMW, Levis.
Levis has more elaborate logo composite mark that even entails the positioning of
it labels on the jeans.
Because of growing trend
of trademark registration,
many a start ups are left
with the option to
trademark their logo
composite as most of the
intended names are
already trademarked leaving
fewer options for new
startups to trademark.
Although, they face an
objection /opposition but
still they get clear on the
ground that they are
uniquely presented and
have a distinct mark.
It's generally a bad idea to
use a brand name that isn't
entirely unique, as
problems could arise should
your brand pose a threat to
the already registered brand
name.

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