Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Vital Rural Area Policy Forum 2010 - Smart Cities Customer Insight and developing a service channel strategy
1. customer profiling and developing a service channel strategy for rural areas Vital Rural Area Policy Forum on Regional Development Billund - October 7th, 2010
8. ? Do you want to know your customers because … You want better targetted marketing campaigns? You want to introduce new cost efficient channels? You want to know if they use your services? You want to involve them? You love statistics? You want to have impact?
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10. Hugger Campaign alarming statistics showing motorcyclists made up only 1% of traffic on Norfolk’s roads, but represented a staggering 26% of people killed or seriously injured. The images and messages as well as locations for adverts were based on customer profiling. 2010: less people killed or injured Source: Norfolk County Council
13. Achieving insight through the use of names and addresses Roshni Mistry 16 Dawlish Gardens Harrow HA4 2JL Young South Asian Hindu Female Individual house 1918 - 1939 ‘ Asian Enterprise’ Source: OriginsInfo
15. Recurring Groups Old Wealth Educated Cosmopolitans Career focussed Materialists Better off Elders Midscale Salariat Blue Collar Self Sufficiency Agrarian Heartlands Hardened Dependency Low Income Elderly De-industrial Legacy Source: OriginsInfo
18. K58 : Rural Isolation / Greenbelt Guardians Church Street, Staverton, Northampton, NN11 6JJ West View, Minskip, York, YO51 9HZ Back Lane, Souldern, Bicester, Oxon, OX27 7JG Lower Stoke, Limpley Stoke, Bath, BA2 7FR
19. D26 : Ties of Community / South Asian Industry Aberdeen Place, Bradford, BD7 2HG Ivy Road, Luton, LU1 1DL Edmundson Road, Blackburn, BB2 1HL Osborn Road, Sparkbrook, Birmingham, B11 1TT
20. D25 : Ties of Community / Town Centre Refuge Watling Street, Llanrwst, Gwynedd, LL26 0LS Chapel Street, Stratford on Avon, CV37 6EP St Marys Street, Whitchurch, Salop, SY13 1QU North Street, Tavistock, PL19 0AN
29. Preference channels Practical info Leisure Subventions Face to face Print Phone Mail website Source: Survey Kortrijk region, B
30. Voorkeurkanalen – administratieve contacten Face to face Letter Phone Mail Website Meeting Reporting malfunction / registration activity / formal registration / opinion
35. “ Simple services with a big transaction volume can easily be put online, complex and specific services need more to be handled face to face” Use online channels for cost efficiency, user comfort and speed. This creates time and space to handle specific target groups.
Smart Cities partners: Intercommunale Leiedal, Belgium (Lead Partner) Edinburgh Napier University, United Kingdom (Lead Academic Partner) BIS GmbH, Germany City of Edinburgh Council, United Kingdom Gemeente Groningen, Netherlands Karlstads Kommun, Sweden Norfolk County Council, United Kingdom Stadt Osterholz-Scharmbeck, Germany Stad Kortrijk, Belgium Cities of Kristiansand and Lillesand, Norway Mechelen University College (MEMORI), Belgium Jade University of Applied Sciences of Wilhelmshaven/Oldenburg/Elsfleth, Germany Karlstad University, Sweden Porism Ltd, United Kingdom