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Straight talk about your brand and social media

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Leigh Householder
Leigh Householder

Practical advice on social media and your marketing mix

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WHAT NOW? Straight talk about your brand and social media Leigh Householder Advergirl.com Spetember 2008
[object Object],[object Object],Stop saying the :30 second spot is dead ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great work still matters in every medium
[object Object],[object Object],The real challenge is: SEGMENTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Warning: Age ≠ behavior
[object Object],[object Object],[object Object],Brand check: Are you ready to try social?
[object Object],Partner check: Is your agency ready? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The first thing social changes is the goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],The big question: How much to spend? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Measure, change, act
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Resources

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