A presentation developed by Dipo Ajayi for Inventrium Business Support Services for Businesses requiring Social Media Advertising and online Advertising as well as Management of their Social Portfolios as part of their overall marketing strategy

1. - PROPOSAL -
Managing your
Social Media Portfolio
& your Social Marketing
(Facebook, Twitter, Google, Bing, Youtube, LinkedIn)
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2. Facts:
Today's consumers have gone digital
The reach of conventional Media is declining
Why?
Largely due to Evolution of Mobile Platforms i.e
Tablets, Smartphones, Laptops
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Introduction

3. Businesses need to:
Herald their Message: get the word OUT there about their
services/product
Be visible
Matchup with Competition
Stay relevant
Look good
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The Need

4. JOIN THE RACE
How it will be done?
- we make use of already Built Platforms
What is the Mood?
- Aggressive - the online ecology is fierce
Survival?
- Experience with the Terrain
Don't get lost in the mumble jumble
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What you should do

5. Social Media Platforms
Facebook: fan page, likes, recommend, share, post, what friends are
doing, events, promoted posts
Twitter : followers, tweets, promoted tweets
Youtube - channels
Google Plus: hangouts, social, connect, circles
Advertising Platforms
Google Adwords
Bing
Facebook
Twitter
Integration
Newsletters & Email Marketing
Corporate Blog
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Tools

6. Social Behaviors
Like
Share
Recommend
See what friends are doing
Need to be in-the-Know - Jist - Tweet
Hangout (friends with like interest)
Watch (see what is happening)
Comment (interact)
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…Via

7. Affordable
Available 24/7
Accessible
Global
Targeting - insights and consumer behavior
Instant Reach
Big Data – generate report for business strategy
Wide & Flexible Advertising Budget Range
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Why Social Media?

8. Social Media combines the benefits of Above The Line and Below
The Line advertising, including Online Public Relations and Image
Perception.
Achieve:
Top of Mind Awareness (TOMA)
Build Brand Loyalty
Build Brand Endearment and Empathy
Generate Big Data for Insight and Business Strategy
Achieve Repeat Purchase and Patronage
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Advantage (Social Media)

9. Experience
Result Oriented
Visible Results
Measurable Results
Insights & Analytics
Devotion – we are devoted to your course
Report Generation – monthly report for business
insights
Leads Generation – usable for marketing purposes
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Why engage us/what we can do for you?

10. Creation of the relevant account for you (Facebook/Twitter)
In summary – we will be acting as your Online Customer Service Representative and PR
Officers
We will be making use of advanced social media tools, this gives us deep insights into
consumer trends and activities on your Page and hence we are able to interact with them
better
We post status updates and links to your pages regularly
Help you grow your Fan Page and Page LIKES through consistent posting, sharing and
promotions
Interact with your Fans/Followers on your behalf
Engage your fans by liking their comments, commenting on their posts and answering
their questions
Echo your business messages, programs, promotions and adverts
Creating tweets that are relevant, these includes inspirational quotes, pictures, exciting
articles and most importantly related content to your business
Grow your accounts using key word searches by helping you find followers who will be
interested in your business - Twitter
Monitoring your accounts daily
Schedule event pages for any upcoming events
Send you updates and relevant information on your pages
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Managing your Social Media Platforms includes
but not limited to the following:

11. Increase awareness for your service/product/brand
Leverage the massive traffic on social media platforms for brand
engagement
Direct marketing
Engage consumers directly to know what they like/dislike and get feedback
Perception is reality - Good Public Relations about your business/company
Create a larger than life image
Use generated Data and insights to develop new business strategies
Use leads for marketing
Final word - The more the merrier!
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What you get?

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Top 10 Nigerian Brands on Facebook

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Top 10 Nigerian Brands on Twitter

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Top 10 Brand on Facebook (overall)

15. COST STRUCTURE
Monthly Advertising Budget
** per Client’s available budget – upwards of $10 per day OR N48,000 per month per platform
Facebook Advertising | Google Advertising | Bing Advertising | Twitter Advertising | Youtube
One-off Setup Fee is applicable per platform
(One-off Setup fee covers Platform design, setup & branding, tuning, key-wording)
Social Media Portfolio – Monthly Management Fee
Subject to indication of at least 3-months consistent advertising for effectiveness
Digital Agency Management Fee @ 25% of Advertising Budget
Two Platforms @ 25%
Three or more Platforms @ 22.5%
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16. Client to supply their creatives i.e. graphics, images and video.
We liaise with you in developing relevant creatives consistent with your
marketing objectives
We additionally source relevant graphics, images and videos for your
approval
We can also script relevant creatives on a weekly basis for your approval
To be used for:
Strategic Consulting
Campaign Creation
Audience Engagement
Audience Building
Reputation Management
Content Distribution
Customer Service
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Implementation Approach

17. Inventrium supports Businesses by providing
Information Technology and Internet Solutions
Tel: 08095487301
Email: support@inventrium.net
www.inventrium.net
@inventrium
http://facebook.com/inventrium
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Thank You!