1. Macro environment Essays
Macro environment, one of the three key elements of the marketing environment explains the
influences of broader societal forces. These major external forces are not controllable, but being
aware of the environmental factors and its changes will be of great advantage for growing the
business (Angela, 2012).
In the travel business, the operation does not depend only on the internal functioning but is also
affected by external factors. Wotif is also affected by these internal and external factors. Macro
environmental analysis is needed for Wotif to achieve their goals, increase their profit and improve
their current strategies.
Political factors:
Political factors hugely affect the tourism business. It is important to analyse the political...show
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Despite the strong dollar, number of visitors from China has increased rapidly. China in Asia
contributed to 17.3% of international expenditure in the financial year 2013–2014. Though, Wotif's
performance in the Asian market has been lacklustre.
It posted a lower profit this financial year due its under performing Asian business continuing to drag
on earnings (O'Sullivan, 2013)
These economic factors will influence the tourism arena in the new financial year.
Socio–cultural factors:
Australians are known for their love to travel and exploring new things. Australians are among the
biggest–spending travellers in the world, second only to Saudi Arabians. Despite the fall of the
dollar, Australians are showing no signs of changing their ''have passport, will travel'' mentality (Upe,
2013)
St George–Melbourne Institute reported that nearly 60 per cent of Australians nominated holidays
and travel as a key motivation for saving money, ahead of a deposit for a house, renovating,
retirement, education, repaying debts, buying a new car or an expensive item for the house (Upe,
2013)
During Christmas, Australians are now spending on Christmas holidays instead of buying gifts.
Travellers are more inclined to head overseas at Christmas than they were last year (Swallow, 2013)
In 2014–2015, Australia will be seen hosting major events including the
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2. Environment Essay
I do not believe that there isn't an environmental, population, or resource crisis, in all aspects. I think
that there is. And I don't believe that the situation is becoming better as the author suggests. But
there are some problems facing the world today that we must deal with. Such as the over population
situation facing many third world countries.
Referring to the figure1–13, I think that the endangered species is the least of our problems out of the
degradation of the environment, over population and the vanishing bio–diversity. Although the
animals are important to many aspects of life as well as many different cultures, it isn't the most vital
statistic that we must work on. In many countries anywhere...show more content...
The pollution facing countries like Poland and Russia is horrible. The substances that cause this is
industrial and radio active waste. One problem that is very large is over population. The following
countries are some that have this problem: Mali, Burkina, Faso, Niger, Togo, and Benin. The reason
for this is because they have poor funding for birth control and not have much funding for medical
care.
In the figure 1–16, the following are discussed, air pollution, water pollution, waste production, food
supply problems, and bio–diversity depletion. All of these are major problems facing the world
today. And I believe that they are all problems that are not becoming any better. The pollution that is
in the air is much worse, I think, than 300 years ago, along with water pollution.
In figure 1–20, it shows the degree of human disturbance. There is 27% of the world that has not
been disturbed yet, which leaves about 73% that is being occupied. If the earth's population
continues as it is, we will soon run out of space for people to live. The problem is the percentage of
the world being occupied is already over populated.
I feel that I am better off then my parents were when they were my age. Because technology is so
much more advanced. Also because there are so many opportunities for school and jobs. When I
say better off I mean that I have more of a
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3. The Micro Environment
CHAPTER 3: THE MICRO ENVIRONMENT
MGMT 488 – STRATEGY AND POLICY
OVERVIEW
The micro environmental analysis is the second step in creating the Environmental Analysis. The
micro environment examines the general business climate as it relates to the organization within its
industry. The microenvironment is also known as Porter's Five Forces of Competition. The macro
environment is primarily concerned with major issues and upcoming changes in the environment.
The analysis looks at five areas of interest, which are 1) Power of the Buyers; 2) Power of the
Suppliers; 3) Threat of Substitute Products; 4) Threat of New Entrants; and 5) Intensity of Rivalry.
Notice in the following diagram, how these interact and influence each other.
MGMT 488...show more content...
RANKING THE FORCES
Each of the five forces is ranked on a high to low scale, sometimes part of the force is high, but other
parts are low. A pet store has many suppliers of dog toys. Most people do not have a brand
preference – as long as the dog likes the toy, it is acceptable. Thus, the supplier power of dog toys is
low. However, the pet store also sells purebred dogs. The most wanted breeds are Labradors and
Beagles. There are a small number of breeders in the area. Thus, the supplier power of dogs is high.
MGMT 488
Chapter 3 – Macro Environment
Page 5
PRESENTATION
Present the analysis in bullet format with short complete sentences, if needed. Identify the issue in
each category. Unlike the macro environmental analysis, the entire micro environmental analysis
goes in the main body of a business plan. Here is an example of how a Micro environmental
analysis should be presented for a mythical pet store that sells pets and supplies in rural Montana.
MICRO ENVIRONMENTAL ANALYSIS
The micro environmental analysis is an examination
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4. Environmental Science Essay
Environmental Fundamentals
Laura Jackson
Env/100
April 8, 2013
JOHN ENSWORTH
Environmental Fundamentals
Introduction
Environmental science is defined as the study of the environment and the interconnecting systems it
contains, furthermore, the way people interact with their natural surroundings and use natural
resources (wise geek, 2013). Scientist in this field is highly interdisciplinary and extremely diverse,
for example, a scientist might study volcanoes or climate change. This essay will cover the
following; the definition of environmental science, the relationship between science and technology
and how it affects environmental problems; the concept of environmental sustainability and why it
should be studied; how human...show more content...
Environmental Sustainability
Environmental sustainability is the process of making sure current processes of interaction with the
environment are pursued with the idea of keeping the environment as pristine as naturally possible
based on ideal–seeking behavior (Wikipedia, 2010). What makes environmental sustainability so
important is that it demands that society designs activities to meet human needs while indefinitely
preserving the life support systems of the planet (Wikipedia, 2010). Human consumption can only
use the nature's resources at a rate that can be replenished naturally.
Human Values affecting Society
The most devastating environmental change of all is the loss of biodiversity. The rate of species
extinction has remained at one species per million per year, furthermore, the accelerating destruction
of habitats throughout the world leads to projections of the loss of two–thirds of all species on earth
by the end of this century, and millions of years to recover from the Cretaceous period
(mindfully.org, 2013). As individuals, we obtain our food, directly or indirectly from plants, for
example, plant our primary use of medicines. Biodiversity also determines the properties of
communities and ecosystems, which capture energy from the sun. The world is less resilient, more
homogeneous, less interesting, and with fewer opportunities for our descendants and ourselves:
where the process reaches
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5. Environmental Issue Essay
Environmental problems are something which belongs to nature or known as "Mother Earth" [13].
Nature was created to help people survive from gathering foods until build a house. This
phenomenon happens continuously without thinking how much damage that nature has because
human's fault. Nature gradually becomes worse and animal's life in danger. People who are aware
of the importance of nature react. Those people do several ways to save the environment. Although
these efforts can return back the environment, these efforts only can be hold temporarily. This
problem happens because those people who are aware of the environment only slightly; for
remaining, there are people either do not know or do not care about the nature. People's efforts
...show more content...
Air pollution levels have a large existence in big cities in Indonesia like Jakarta, Bandung, and so
on. This problem happens because the number of motor vehicle use that is not limited [1]. Exhaust
smog are the cause of air pollution which has the dangerous effects for people's health. Exhaust
smog is a result of burning fuel oil every motor vehicle. There are two types of burning fuel oil: the
first is complete burning [2] and incomplete burning [3]. These types of burning have the
differentiation in producing the remainder. Complete burning produces carbon dioxide as a result of
remaining while incomplete burning produces carbon monoxide as a result of the rest. Carbon
dioxide and carbon monoxide are gases that are harmful to people's health and could decrease
ozone layer [4] [5]. Exhaust smog is hazardous to people's health. Exhaust smog is a result of
burning fuel oil [6]. Consequently, exhaust smog has possibility to contain carbon dioxide and
carbon monoxide gas. These harmful gases affect human respiration. Carbon monoxide makes the
respiratory system becomes worse. Carbon monoxide will interfere with the process of hemoglobin
in breathing [7]. As a result, people will not only feel lack of oxygen but also often feel dizzy and
weak. In the other hand, carbon dioxide causes dizziness and fatigue to the sufferer [8]. In the
prevention and reduction of the impact of exhaust smog, the Indonesian government decided all
motor vehicle users have to check
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6. Essay on Environmental Ethics
Ethics is the study of what is right and wrong in human conduct. Environmental ethics studies the
effects of human's moral relationships on the environment and everything within it (Stanford
Encyclopedia of Philosophy, 2008). The ethical principles that govern those relations determine
human duties, obligations, and responsibilities with regard to the Earth's natural environment and all
of the animals and plants that inhabit it (Taylor, 1989). The purpose of this paper is to reveal
environmental issues that are threatening the existence of life on Earth, and discus our social
obligations to refrain from further damaging our environment, health and life for future generations.
I will discus the need for appropriate actions and the ethical...show more content...
These perspectives are anthropocentric or human centered and view all non–human life as less
important than humans themselves. Environmental ethics challenges these beliefs by questioning
the assumed moral superiority of human beings to members of other species on earth (SEP, 2008).
Preservation of the environment is essential to the preservation of the human race. Global Warming
is the number one concern threatening the very existence of humans and everything within the
environment today. The human race is to blame for the destruction of the natural world. The
environmental issues that are threatening all human and non–human life today, started in the
industrial revolution and the discovery of oil The need to improve the quality of life resulted in the
construction of factories to mass produce products for consumers. These factories were powered by
fossil fuels such as coal, oil and gas. The combustion of these fossil fuels emitted great quantities of
pollutants that remain in the Earths atmosphere to this day and is the number one cause of global
warming. However, in ethics one cannot evaluate just one thing. In ethics, as in nature, everything is
connected to everything else (Partridge, 1998). Deforestation for agricultural purposes and the
expansion of human habitats is happening around the world. This
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7. Caring About Our Environment Essay
Caring About Our Environment
Improving and maintaining the earth's environment is becoming a more important task every day of
our lives. Due to ignorance and frequent carelessness, this important task is quickly becoming a
critical one. For this reason, I took it upon myself to construct a strategic plan to enlighten my peers
to the problems of our environment. I did this in hopes that it would encourage everyone to act
responsibly towards improving and maintaining the environment. With ongoing threats to the earth's
water supply, atmosphere, and surface, I found it necessary to devise a method of environmental
enlightenment. I plan to apply this method at my place of academic study, The University. If
supported by the faculty...show more content...
I recently discovered that one cheeseburger takes more than 700 gallons of water to produce
(includes water consumed by cows, water used to irrigate the cornfields that feed the cows, and the
water used to produce the beef and cheese). When considering the millions of cheeseburgers that are
consumed worldwide everyday, it is evident that the earth's water supply is declining rapidly. Due to
air pollution, the ozone layer is also being consumed at an extreme rate. Its arch nemesis is the
various fumes from cars and factories. Scientists estimate that each 1% drop in ozone levels causes
a 3 to 6% rise in skin cancer cases. Since the ozone layer prevents most ultraviolet and other
high–energy radiation from penetrating to the earth's surface, this is a crisis that has to be rectified.
The ozone's depletion has dropped to a level so thin that if we brought it down to Earth, it would
only be as deep as the thickness of three dimes. The only positive outlook concerning this matter is
that the ozone has the ability to reconstruct itself when UV–C rays break the bond of O2. Single
oxygen atoms combine with O2 to form ozone (UV–B rays limit this process still yet). This evidence
shows that the world is in dire need of an environmental resurrection. In order for this to occur and
be successful, it would require an effort by every individual nation of our world.
My resolution requires that The University of South Carolina
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