This document provides advice on building blocks and hacks for scaling a business. It discusses key areas to focus on including mission, brand, people, partnerships, markets, investors, data, and systems. The mission should be simple and include wildly important goals and key results. The brand needs to have a visible identity and consistent communications across channels to make customers evangelists. Hiring the right people who fit the culture and technical needs is important. Partnerships can help extend networks and complement strengths. Markets require a global view with local focus. Investors include customers, friends, family, and fools to provide initial funding along with other sources like grants, debt, and equity. Data collection from the start allows measurement of key metrics

1. BUILDING FOR SCALE!
BUILING BLOCKS and HACKS
B y L e l e m b a P h i r i – C h i e f M a r k e t i n g O f f i c e r - Z o o n a

2. CONTENT!
• BUILDING BLOCKS
• HACKS FROM EXPERIENCE
• Q & A INTERACTION

3. BUILDING BLOCKS!
PEOPLE DATA
PRODUCT BRAND
PARTNERSHIPS MARKET INVESTORS
SYSTEMS
MISSION
Based off the
work of
Roger
Hamilton

4. MISSION: YOUR WHY !
Your commitment to stakeholders and the world. !
Your stake in the ground!
MISSION" Keep it simple"
WIG & WAG" Wildly Important or Audacious Goals"
OBJECTIVES" 12 – 24 time frame"
KEY RESULTS" 90 day sprints "

5. BRAND!
Your promise to your customers!
VISIBLE BRAND" • Let it be able to speak on its own "
COMMUNICATION"
(Incl. Channels) "
• Must have congruence with the visual brand. "
• Channels channels channels"
CUSTOMER
EXPERIENCE"
• Make evangelists out of your customers through their
experience"
MARKETING " • Personalized rather than spray and pray "

6. PEOPLE!
People buy from people, not from a business!
CO-
FOUNDERS"
• Equity is gold"
• Would you marry just anyone?"
TEAM"
• Rigorous recruitment – culture and technical fit "
• Freelancers and remote teams"
• Millenials "
BOARD &
ADVISERS"
• Alignment to mission"
• Complimentary skill sets"
• Networks"
SUPPORT
SYSTEM"
• Family "
• Friends"
• Other entrepreneurs"

7. PARNTERSHIPS!
A key lever to extend your network and influence!
COLLABORATE" • As far a possible don’t compete"
COMPLEMENT " • Find your missing links "
AGREEMENTS" • Sign sign sign "

8. MARKETS!
WHERE" • Global view; local focus and impact "
WHEN" • Timing, relevance, risk"
REGULATORY
ENVIRONMENT"
• Make and break factors "
ECO-SYSTEM" • You need friends on your way up "

9. INVESTORS!
Your long term play !
CUSTOMERS"
• Sell before you make or borrow"
• Your first investors – treat them right "
3 F’S" • Friends, Family, Fools"
FREE MONEY" • Grants: But free is not necessarily free"
DEBT AND
INVESTMENT"
• Angel investors, impact investors, convertible debt, debt,
equity"

10. DATA!
You cant grow what you cant measure!
CASHFLOW" • Is like blood-flow"
FINANCIAL
STATEMENTS"
• Keep records from day one"
KEY
REVENUE
DRIVERS"
• Understand the key revenue drivers and what levers to pull
to turn the dial "
OTHER
GROWTH
METRICS"
• Social, environmental, impact metrics "

11. SYSTEMS!
Your way to sustainability !
SKATE BOARD" • MVP"
RAPID
PROTOTYPING "
• Increase your learning and speed up your path to scale"
RENT OR BUY " • Before you think of building "
BUILD" • Rentable asset "

12. Q3 OKRs!
lelemba@ilovezoona.com