1. The Psychology of
Persuasion

6. What’s in it for you?

7. Disclaimer

8. Six “Weapons of Influence”
1. Social Proof
2. Reciprocity
3. Commitment and Consistency
4. Authority
5. Liking
6. Scarcity

10. Social Proof

12. “Operators are waiting, please call now”

13. “If operators are busy, please call again”

15. Reciprocity

19. Scarcity

20. What we’ve covered so far
• Social Proof
• Reciprocity
• Scarcity

21. What’s left
• Commitment and Consistency
• Authority
• Liking

22. More information
• Google “Cialdini”

23. Be Responsible
Don’t sacrifice long term harm for short term gains.