A high-level look at The Cloud. What is it, why should you care, and where things will go from here.

1. The Cloud
An introduction
4/19/10 © Neustar Inc. / Proprietary and Confidential

2. “Cloud computing is a model for enabling convenient, on-demand
network access to a shared pool of configurable computing resources
(e.g., networks, servers, storage, applications, and services) that can
be rapidly provisioned and released with minimal management effort
or service provider interaction.”
-- National Institute of Standards and Technology

3. Huh?
Huh?

4. Think of it this way...

5. The Cloud allows you to
treat computers...

6. ...like electricity

7. You pay for only what
you use

8. You don’t have to build
your own infrastructure

9. You use as much as you
need, whenever you need

10. What does that mean to
me?

11. Pre-Cloud
Regular
You
Datacenter

12. Pre-Cloud
I need 30 servers Regular
You
Datacenter

13. Pre-Cloud
Give me a couple weeks Regular
You
Datacenter

14. Pre-Cloud
I only need them for 1 day Regular
You
Datacenter

15. Pre-Cloud
That’ll be $10,000* Regular
You
Datacenter
* Based on 1 month contract

16. Post-Cloud
Cloud
You
Provider

17. Post-Cloud
I need 30 servers Cloud
You
Provider

18. Post-Cloud
Done Cloud
You
Provider

19. Post-Cloud
I only need them for 1 day Cloud
You
Provider

20. Post-Cloud
That’ll be $100* Cloud
You
Provider
* Based on 1 day usage

21. Who are these
“Cloud Providers”?

23. Three Cloud
service models...

24. Types of Cloud Services
IaaS
(Infrastructure-as-a-Service)

25. Types of Cloud Services
PaaS
(Platform-as-a-Service)
IaaS
(Infrastructure-as-a-Service)

26. Types of Cloud Services
SaaS
(Software-as-a-Service)
PaaS
(Platform-as-a-Service)
IaaS
(Infrastructure-as-a-Service)

27. Types of “Cloud” Services
SaaS
(Software-as-a-Service)
PaaS
(Platform-as-a-Service)
IaaS
(Infrastructure-as-a-Service)

28. IaaS
(Infrastructure-as-a-Service)
Examples: Amazon EC2, Rackspace Servers
You have “root” access on a virtual Linux or Windows
machine
You are responsible for installing system packages,
scaling, and failover
The big difference is that you don’t own, manage, or
commit to the hardware
Most discussion about the Cloud focus on the IaaS
layer, and is the easiest for companies to understand*
* Most of this presentation focuses on IaaS as well

29. PaaS
(Platform-as-a-Service)
Examples: Google App Engine, Force.com
Your application lives in a sandbox, with limited
access to the O.S. and file system
In exchange, the system automatically handles
configuration, scaling, and failover
Similar to the advantages that modern languages
(e.g. Ruby-on-Rails) provide
Cost based on usage

30. SaaS
(Sofware-as-a-Service)
Examples: Salesforce.com, Twitter
A fully-baked service that requires no coding
Flexibility and customization is limited to what
the service allows you to do
Advantage of SaaS services over locally installed
software is that you don’t have to maintain it,
and you can use it anywhere
Generally subscription based

31. What makes you a
“Cloud”
1. Elastic (on-demand capacity)
2.Self-service (provisioning through API/UI)
3.Pay-for-usage (no long term contract)
4.Virtualized (all servers look/act identically)

32. Other “Cloud” services
Storage (e.g. Amazon S3, Rackspace cloudfiles)
Load balancing (e.g. UltraDNS, Amazon Elastic Load Balancing)
CDN (e.g. Akamai, Limelight, Amazon CloudFront)
Backups (e.g. Carbonite, Mozy)
Productivity (e.g. 37signals Basecamp, Zoho)
Personal (e.g. YouTube, Facebook)

33. Why is the Cloud such a
big deal?

34. Rate the benefits ascribed to the cloud
Pay only for what you use 77.9%
Easy/fast to deploy 77.7%
Monthly payments 75.3%
Encourages standard systems 68.5%
Requires less in-house IT staff, costs 67%
Always offers latest functionality 64.6%
Sharing systems with partners simpler 63.9%
Seems like the way of the future 54%
0% 33% 67% 100%
Source: IDC Enterprise Panel, 3Q09

35. Rate the benefits ascribed to the cloud
Pay only for what you use 77.9%
Easy/fast to deploy 77.7%
Cost
Monthly payments 75.3%
Encourages standard systems 68.5%
Requires less in-house IT staff, costs 67%
Always offers latest functionality 64.6%
Sharing systems with partners simpler 63.9%
Seems like the way of the future 54%
0% 33% 67% 100%

36. Rate the benefits ascribed to the cloud
Pay only for what you use 77.9%
Easy/fast to deploy 77.7%
Cost
Monthly payments 75.3% Agility
Encourages standard systems 68.5%
Requires less in-house IT staff, costs 67%
Always offers latest functionality 64.6%
Sharing systems with partners simpler 63.9%
Seems like the way of the future 54%
0% 33% 67% 100%

37. Rate the benefits ascribed to the cloud
Pay only for what you use 77.9%
Easy/fast to deploy 77.7%
Cost
Monthly payments 75.3% Agility
Encourages standard systems 68.5%
Requires less in-house IT staff, costs 67%
Architecture
Always offers latest functionality 64.6%
Sharing systems with partners simpler 63.9%
Seems like the way of the future 54%
0% 33% 67% 100%

38. Rate the benefits ascribed to the cloud
Pay only for what you use 77.9%
Easy/fast to deploy 77.7%
Cost
Monthly payments 75.3% Agility
Encourages standard systems 68.5%
Requires less in-house IT staff, costs 67%
Architecture
Always offers latest functionality 64.6%
Sharing systems with partners simpler 63.9%
Seems like the way of the future 54% Core
0% 33% Competencies
67% 100%

39. Benefits of the Cloud
1. Reduce costs
2.Increase agility
3.Architecture (loosely coupled, scalable, etc.)
4.Freedom to focus on your core competencies

40. #!!$(!*(#&"("#!!$(!$(!*"
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#!!$(!+('#"("#!!$(!+('&"
2004
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Text
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#!!)(!,(!*"("#!!)(!,(!+"
#!!)(!&('$"("#!!)(!&(#!"
2005
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2006
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Source: http://www.google.com/insights/search/#q=%22Cloud%20computing%22&cmpt=q (@acroll)
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2007
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Interest in “cloud computing”
#!!&(!&('!"("#!!&(!&('%"
2008
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#!!&(''(!#"("#!!&(''(!&"
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(from alistair’s talk)
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Graph of cloud growth
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2009
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2010
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41. Value of Cloud Computing Services
$160 billion
$120 billion
$80 billion
$150.1 billion
$40 billion
$56.3 billion
$0 billion
2009 2013 (Projected)
Source: Gartner http://bit.ly/aQKb0G

42. What concerns do
companies have with the
Cloud?

43. Rate the challenges/issues ascribed to the cloud
Security 87.5%
Performance 83.3%
Availability 82.9%
Worried on-demand will cost more 81%
Lack of interoperability standards 80.2%
Bringing back in-house may be difficult 79.8%
Hard to integrate with in-house IT 76.8%
Not enough major suppliers 76%
0% 33% 67% 100%

44. Rate the challenges/issues ascribed to the cloud
Lack of Security 87.5%
Trust Performance 83.3%
Availability 82.9%
Worried on-demand will cost more 81%
Lack of interoperability standards 80.2%
Bringing back in-house may be difficult 79.8%
Hard to integrate with in-house IT 76.8%
Not enough major suppliers 76%
0% 33% 67% 100%

45. You lose
control

46. You lose visibility

47. You lose a
person
to blame

48. You need to trust the
Cloud
won’t
vanish

49. Where do things go
from here?

50. Where do things go
from here?
Early adopters will prove the ROI
Cloud providers will continue to innovate and
address concerns
Trust in the cloud will increase
Companies will stop asking “What can I move to
the Cloud?”, and instead ask “What CAN’T I
move to the Cloud?
Eventually PaaS will overtake IaaS