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The Power of Storytelling in Business and Life

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Lenny Rachitsky
Lenny Rachitsky

In business, in marketing, and in life

Business
1 of 26
The Power of Story In business, in marketing, and in life
Stories are...
Emotion
Wisdom
Memory
Inspiration
Stories...
Teach
Engage
Entertain
Bond
In business, stories can...
Grab Grab
Illuminate
Influence
Compel
Most importantly, stories...
...are not bullet points!
“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” — Robert McKee
Why don’t we use stories more?
“I can’t tell good stories”
“I don’t have any good stories”
“I don’t know when to tell a story”
Ready to change that?
It’s not that hard
Stay tuned...

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The Power of Storytelling in Business and Life