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Mobile Trends2009

Mobile Trends2009

  1. Mobile Trends 2009<br />Markom Leo Burnett - Istanbul<br />
  2. What is Going On?<br />Why Mobile<br />Turkey With Numbers<br />Rise of The Mobile AppsNetbooks<br />Cloud of Sharing<br />Computers re-invented - Netbooks<br />Hail to QWERTY baby!<br />TV Goes Mobile<br />Location is The New King<br />Microsphere<br />
  3. Why Mobile<br />It’s yours, it’s personal, it’s never shared, even with...<br />It’s always on, until the battery runs out<br />It’s always with you, until you loose it<br />It’s at the point of consumption, unless you forget it.<br />You can do usefull stuff with it, like payment<br />It’s at the point of creation, providing personalisation, location, attention and metadata to die for<br />
  4. Turkey With Numbers<br />53 Million GSM subscriber.<br />43.5 Million subscriber are older than 15 years of age<br />TL 1.3 Billion communication spending.<br />60 % Cellphone = TL 760 million<br />30 % Home/Work Phone = TL 382 million<br />10 % Internet = TL 144 million<br />Ages 15-17 are the biggest SMS users with 48.4 % percentage<br />Daily usage<br />135 million minutes <br />139 million SMS<br />Ages 18-24 are 10.7 % of the daily avarage usage<br />İpsos KGM<br />
  5. Turkey With Numbers<br />Usage Statistics<br />33% Family and relatives<br />21% Friends<br />17% Girlfriend / Boyfriend<br /> 9% Work<br />We renew our cellphones in 11-14 mounths.<br />And Some Futureforcast for year 2010<br />1 billion cellphones with GPRS<br />$32 billion spending on mp3<br />$77 billion spending on entertainment<br />175 million mobile facebook users<br />İpsos KGM<br />
  6. Rise of The Mobile Apps<br />Cheap Prices – maas impulse<br />Open source – homebrew computing<br />Revenue opportunity magnetise developers<br />Social, sharebale act apps.<br />
  7. Mountly New Apps.<br />Rise of The Mobile Apps<br />
  8. Category Based Apps.<br />Rise of The Mobile Apps<br />
  9. Prices<br />Rise of The Mobile Apps<br />
  10. Cloud of Sharing<br />Safely store, easly share your life.<br />Cloud based services are cheaper and more accessible.<br />PC is not a hub anymore but a powerfull non-mobile client.<br />
  11. Computers re-invented - Netbooks<br />The netbook is less than 1kg and smaller than A4.<br />More ergonomic than a smartphone.<br />Cheaper (mobile operators will sell it for 40TL mountly fee) <br />New personal communication and entertainment center<br />Better internet experience<br />
  12. Hail to QWERTY baby!<br />Faster than using 12 key phone with T9<br />Using e-mail, social media sites and instant messenger services, you need to be a faster.<br />It’s not about just calling your friends but sharing life with them.<br />
  13. TV Goes Mobile<br />2.4” QVGA screens becomes standard.<br />BBC, Apple and youtube lead the way<br />Faster dowload speed (3G)<br />TV turns community driven<br />Anytime, anywhere.<br />
  14. Location is The New King<br />Services that are built on top of maps will be the hottest topic of 2009.<br />Google Latitude<br />Google Streetview<br />Nokia Maps<br />Pin point your needs.<br />Knowing!<br />
  15. Microsphere<br />Microblogging is the swiss army knife of social media<br />Share and know anytime, anywhere<br />World emerges in your hand<br />Lets you become a part of something bigger<br />
  16. Thank You<br />

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