2. What is Going On? Why Mobile Turkey With Numbers Rise of The Mobile AppsNetbooks Cloud of Sharing Computers re-invented - Netbooks Hail to QWERTY baby! TV Goes Mobile Location is The New King Microsphere
3. Why Mobile It’s yours, it’s personal, it’s never shared, even with... It’s always on, until the battery runs out It’s always with you, until you loose it It’s at the point of consumption, unless you forget it. You can do usefull stuff with it, like payment It’s at the point of creation, providing personalisation, location, attention and metadata to die for
4. Turkey With Numbers 53 Million GSM subscriber. 43.5 Million subscriber are older than 15 years of age TL 1.3 Billion communication spending. 60 % Cellphone = TL 760 million 30 % Home/Work Phone = TL 382 million 10 % Internet = TL 144 million Ages 15-17 are the biggest SMS users with 48.4 % percentage Daily usage 135 million minutes 139 million SMS Ages 18-24 are 10.7 % of the daily avarage usage İpsos KGM
5. Turkey With Numbers Usage Statistics 33% Family and relatives 21% Friends 17% Girlfriend / Boyfriend 9% Work We renew our cellphones in 11-14 mounths. And Some Futureforcast for year 2010 1 billion cellphones with GPRS $32 billion spending on mp3 $77 billion spending on entertainment 175 million mobile facebook users İpsos KGM
6. Rise of The Mobile Apps Cheap Prices – maas impulse Open source – homebrew computing Revenue opportunity magnetise developers Social, sharebale act apps.
10. Cloud of Sharing Safely store, easly share your life. Cloud based services are cheaper and more accessible. PC is not a hub anymore but a powerfull non-mobile client.
11. Computers re-invented - Netbooks The netbook is less than 1kg and smaller than A4. More ergonomic than a smartphone. Cheaper (mobile operators will sell it for 40TL mountly fee) New personal communication and entertainment center Better internet experience
12. Hail to QWERTY baby! Faster than using 12 key phone with T9 Using e-mail, social media sites and instant messenger services, you need to be a faster. It’s not about just calling your friends but sharing life with them.
13. TV Goes Mobile 2.4” QVGA screens becomes standard. BBC, Apple and youtube lead the way Faster dowload speed (3G) TV turns community driven Anytime, anywhere.
14. Location is The New King Services that are built on top of maps will be the hottest topic of 2009. Google Latitude Google Streetview Nokia Maps Pin point your needs. Knowing!
15. Microsphere Microblogging is the swiss army knife of social media Share and know anytime, anywhere World emerges in your hand Lets you become a part of something bigger
