a sample press release for a a pseudo-marketing communications campaign launching the Hong Kong - Jakarta route of AirAsia

1. Sample Press Release OnlyFor immediate release: 13th
March 2010
AIRASIA LAUNCHES DIRECT FLIGHT FROM HONG KONG TO
JAKARTA, INDONESIA
Fares from as low as HKD 259
Hong Kong, 13thMarch 2010– AirAsia, recently awarded as the “World’s Best Low Cost
Airline” by Skytrax, continues to aggressively expand its network by launching a new route
connecting Hong Kong to Jakarta, further strengthening its already vast network to Asia.
Connecting two major metropolitan cities in the region, the Hong Kong to Jakarta route is the
fifth addition to the existing routes available in the Hong Kong network, which will begin on
15April 2010 with four direct flights weekly. Attractive all-in-fares are offered from as low as
HKD 259 one-way and exclusively available online via AirAsia’s website at www.airasia.com.
Booking period is from 26th to 30th March 2009, for travel period between 15thMarch 2010
and 31st September 2010.
Ms. Kathleen Tan, Regional Head of Commercial of AirAsia said, “Within the crowded and
bustling cosmopolitan area of Jakarta you may take pleasure in the timeless traditions and
beauty of an ancient culture, and we are very honored to have the privilege to add this new
and exciting route to Hong Kong business and leisure travellers, and vice-versa.”
“With four times weekly frequency between Jakarta and Hong Kong, mutual economic, social
and cultural benefits can be expected, as AirAsia’s low fares and innovative services will
definitely stimulate more travel both inbound and outbound from these two destinations”
added Tan.
For more details on flight times and bookings, please visit www.airasia.com.
- Ends -
Media contacts
Leo Sy, +8523555 6555, leo.sy@airasia.com
About AirAsia
AirAsia, the world’s best low-cost airline and Asia’s largest, has so far flown more than 75 million
guests across its 113 routes to almost 60 destinations in all 10 ASEAN countries, China, India,
Bangladesh and Sri Lanka. AirAsia also, through its low-cost long-haul affiliate AirAsia X, connects to
Australia, northern China, Taiwan, Europe and the Middle East. AirAsia has a fleet of almost 80
aircraft. The airline has ordered 175 Airbus A320 aircraft, with an additional 50 on option, to support
its expansion. These aircraft are being delivered through 2014.
The airline has invested millions of dollars in quality improvement measures that include the running of
its world-class training center, the AirAsia Academy. Technology is integrated in operations across
the airline’s entire network to improve operational efficiency, and training programs are in place to
ensure high quality service.
For more information, go towww.airasia.com