Mother Dairy is an Indian dairy cooperative, established in 1974. It has a vision to provide quality and affordable food while ensuring fair returns for farmers. It operates in Delhi, Uttar Pradesh, Haryana, Mumbai and other regions. In addition to milk, it offers dairy products, ice cream, edible oils, fresh and frozen fruits/vegetables, juices, and mineral water. It has a production capacity of 4.6 million liters per day and focuses on product quality, diversification, and expansion strategies to grow further across India.

1. An
INSIGHT
To
MOTHER DAIRY
BY: ANANDKUMAR TIWARI

2. TABLE CONTENT
• Introduction
• Vision and Mission
• Process
• Product Specification
• Product
• Facts
 Revenue share
 Delhi-NCR Sharing structure
 Capacity
• Strategies
• Product Gallery
• CSR
• Famous Punch line

3. INTRODUCTION
• Set up in 1974 in Delhi under the Operation Flood
Programme.
• Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD
• Revenue:- 4000 cr
• Employee:- 3000
• Operational Regions:
 Delhi-NCR
 Uttar Pradesh
 Haryana
 Mumbai
 Saurashtra
 Andhra Pradesh

4. VISION AND MISSION
• Vision – “Provide quality food and beverages to
consumers at affordable prices while ensuring fair
returns to the producers.”
• Mission – “Mother Dairy’s heritage is intrinsically linked
to the cooperative movement in India. With
determination & pride we will continue to serve our
farmers, rural India & our consumers. Our values reflect
who we are & what we firmly believe in.”

5. MILK PROCESS
RAW MILK
RECEPTION
HOMOGENISATIONPASTEURIZATION
STANDRADIZATIONCLARIFICATION
PROCESSED MILK DEEP CHILLING DISPATCH

6. PRODUCT SPECFICATION
Full Cream Premium: Fat-7%
SNF-9.0% Cow Milk: Fat-3.5% SNF-8.5%
Standardised Milk: Fat-4.5%
SNF-8.5%
UTH Toned Milk: Fat-3%
SNF 8.5%

7. PRODUCT SPECFICATION
Double Toned: Fat-1.5%
SNF-9.0%
Toned Milk: Fat-3.0% SNF-8.5%
Full Cream: Fat-6.0% SNF-9.0% Skimmed Milk: Fat-<0.5% SNF-8.7%

8. • Milk
• Dairy Products
• Ice-Creams
• Edible Oils
• Fresh fruits and vegetables
• Frozen
• Fruits and Vegetables
• Processed Food
• Grocery
• Juice and fruit beverages
• Mineral Water
MOTHER DAIRY PRODUCT

10. REVENUE SHARES

11. Delhi-NCR SHARE STRUCTURE
• Mother dairy:-68%
• Amul:-8%
• Gopal jee:-4%
• DMS:-2%
• Others:-18%

12. CAPACITY
Indian Market Consumption
: 127.9 million ltrs
Mother Dairy production capacity
: 4.6 million ltrs
Market share in total: 3.59%
Unorganized Market Capacity: 48.36%
Total Population: 1.24 Billion
Growth Rate of Population is 17%/ Year
Growth Rate of Dairy Industry at 4%/Year
Conclusion : Mother dairy have huge scope for
Expansion.

13. STRATIGIES
• Focused Approach: Focused on MILK for 22 yrs, but
now concentrating on diverse product range from ice
cream, vegetable, oil, water etc
• Wider Spread: Mother Dairy started operations in Delhi-
NCR region and remained for longer period at same
region, but now exploring new horizons such as
Maharashtra, Kolkata, Saurashtra, Andhra
Pradesh, Bangalore etc
• Also Mother Dairy is going global, by selling its product
indirectly to more than 40 countries abroad such as
USA, Europe, Middle East, Russia and Far East Asia

14. • Product differentiation: Mother Dairy is focusing on
different products from oil, frozen veggies, dairy
products, fruits and mineral water.
• Smart Marketing: Mother Dairy is now focusing on
communication with consumers, to improve its market
share.
• Product enhancement : It is continuously trying to
upgrade its product according to taste and preferences
of consumers .
• Quality: Have stringent quality control system, to avoid
any adulteration in its product.

15. EXPANSION STRATEGIES
• Diversification :Mother Dairy is
diversifying itself with regards to product
and Region
Expansion in South India
• Offering coconut flavored milk and ice-
creams in south India.
• Offering safal’s frozen peas, Read to eat
allo tikki corn and mix veg in south india.

16. OTHER STRATEGIES
• Advertisement and promotion strategies by
mother dairy.”MAKHAN SINGH” was very
much successful in attracting children's.
• Attractive packaging of the products.

17. PRODUCT GALLERY

18. PRODUCT GALLERY

19. C S R
• Solar panels.
• Rain Water Harvesting.
• Effluent treatment Plant.
• COW Programme: For Poor people.
• Issuing Franchise to Retired Army Personals.
• Sells 11 lakh ltrs loose milk, reducing plastic usage.

20. FAMOUS QUOTES
• "The country needs you, grow faster”
• "Cheese khao superhero ban jao“
• "Cheese ke saath bees ke cheez,“