TABLE CONTENT• Introduction• Vision and Mission• Process• Product Specification• Product• Facts Revenue share Delhi-NCR Sharing structure Capacity• Strategies• Product Gallery• CSR• Famous Punch line
INTRODUCTION• Set up in 1974 in Delhi under the Operation FloodProgramme.• Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD• Revenue:- 4000 cr• Employee:- 3000• Operational Regions: Delhi-NCR Uttar Pradesh Haryana Mumbai Saurashtra Andhra Pradesh
VISION AND MISSION• Vision – “Provide quality food and beverages toconsumers at affordable prices while ensuring fairreturns to the producers.”• Mission – “Mother Dairy’s heritage is intrinsically linkedto the cooperative movement in India. Withdetermination & pride we will continue to serve ourfarmers, rural India & our consumers. Our values reflectwho we are & what we firmly believe in.”
MILK PROCESSRAW MILKRECEPTIONHOMOGENISATIONPASTEURIZATIONSTANDRADIZATIONCLARIFICATIONPROCESSED MILK DEEP CHILLING DISPATCH
CAPACITYIndian Market Consumption: 127.9 million ltrsMother Dairy production capacity: 4.6 million ltrsMarket share in total: 3.59%Unorganized Market Capacity: 48.36%Total Population: 1.24 BillionGrowth Rate of Population is 17%/ YearGrowth Rate of Dairy Industry at 4%/YearConclusion : Mother dairy have huge scope forExpansion.
STRATIGIES• Focused Approach: Focused on MILK for 22 yrs, butnow concentrating on diverse product range from icecream, vegetable, oil, water etc• Wider Spread: Mother Dairy started operations in Delhi-NCR region and remained for longer period at sameregion, but now exploring new horizons such asMaharashtra, Kolkata, Saurashtra, AndhraPradesh, Bangalore etc• Also Mother Dairy is going global, by selling its productindirectly to more than 40 countries abroad such asUSA, Europe, Middle East, Russia and Far East Asia
• Product differentiation: Mother Dairy is focusing ondifferent products from oil, frozen veggies, dairyproducts, fruits and mineral water.• Smart Marketing: Mother Dairy is now focusing oncommunication with consumers, to improve its marketshare.• Product enhancement : It is continuously trying toupgrade its product according to taste and preferencesof consumers .• Quality: Have stringent quality control system, to avoidany adulteration in its product.
EXPANSION STRATEGIES• Diversification :Mother Dairy isdiversifying itself with regards to productand RegionExpansion in South India• Offering coconut flavored milk and ice-creams in south India.• Offering safal’s frozen peas, Read to eatallo tikki corn and mix veg in south india.
OTHER STRATEGIES• Advertisement and promotion strategies bymother dairy.”MAKHAN SINGH” was verymuch successful in attracting childrens.• Attractive packaging of the products.
C S R• Solar panels.• Rain Water Harvesting.• Effluent treatment Plant.• COW Programme: For Poor people.• Issuing Franchise to Retired Army Personals.• Sells 11 lakh ltrs loose milk, reducing plastic usage.
FAMOUS QUOTES• "The country needs you, grow faster”• "Cheese khao superhero ban jao“• "Cheese ke saath bees ke cheez,“