Digital Book 2016

1. 2016
DIGITAL
BOOKLeo Lee : leolee@kland.com.tw
春水堂科技娛樂股份有限公司
Spring House Entertainment Tech. Inc.

2. Tuesday-Wednesday, May 10-11, 2016
McCormick Place, Chicago

3. EBOOKS TREND
E-TAILERs
AUDIOBOOKS
W3C+IDPF
EBOOKS IN LIBRARIES

4. MUSIC VIDEO BOOK
the conversion from
paper to screen cannot
be done automatically.
PDF/ePUB?
Reflowable/FIxed
Layout?
The War for
Eyeballs from
different Industries
Mobile Reading =
Vision Problems
WILL REPLACE
PAPER BOOKS?EBOOKS
NOT
!

5. 0％
8％
15％
23％
30％
2008 2009 2010 2011 2012 2013 2014 2015 2016(F) 2017(F)
0％
8％
15％
23％
30％
2008 2009 2010 2011 2012 2013 2014 2015 2016(F) 2017(F)
2008-2016 電⼦子書從取代到結束
紙本書/電子書將在
2016 出現黃金交叉點
五年內紙本書市場
將會死亡
電子書未來將會有一
定程度的市場占有率，
但並不會取代紙本書
電子書的早期發展階
段結束，探索下一個
成長動能
print books would
be dead within
five years.
Nicholas Carr
Author
They have become
an essential part of
the book market. But
they haven’t taken
over.
the End of the
Beginning of
eBooks.
Michael Tamblyn
CEO of Kobo

6. 春水堂科技娛樂股份有限公司
Spring House Entertainment Inc.
9% 20% 27% 28% 27% 24%
iPad mini
kindle
paperwhite
Fifty Shades
of Grey
The Hunger
Games
2015 : the year of Adult
Coloring Books
12 million
copies of coloring
books sold in the
US in 2015
compared to 1 million
in 2014.
U.S. eBook Sales in 2015
2012:10 million

7. The largest online retailers don’t report ebook sales.
A large share of all daily ebook purchases are now ebooks
published by non-traditional sources.
They don’t report ebook sales, either.
Most don’t even use ISBN numbers.
Their share of consumer ebook dollars is rapidly growing.
Industry numbers from Nielsen,
the AAP, and PubTrack don’t
include these sales... which they
cannot track.
by AuthorEarnings

8. by AuthorEarnings

9. by AuthorEarnings

10. by AuthorEarnings

11. by AuthorEarnings
Indie
Big Five
Single-
Author

12. Prices Paid For eBooks
increased to nearly $10
during 2015 as the Big 5
publishers regained more
control over their market
pricing.
Devices Used

13. 1 = hard
2 t0 100 = easy
the End of the Beginning of eBooks
“If the ebook market was a novel, we have just reached the part
where we remember all of the characters’ names and the plot is
starting to heat up.”
Michael Tamblyn, CEO of Kobo
“what someone reads next” VS
“how someone wants to read”.
“our real fight right now is not to find the next
book. Now books compete against everything
else.”

14. EMPLOYEE SILVER FOX
over 50% of Kobo’s
readers over 55-year-old
and 30% retired.
there are times when
people have more time in
their life to read.
“That kind of understanding of what that
customer looks like changes everything for us.”
today’s book marketing is focused on
millennials aged 18-34.

15. Should Publishers Sell
Direct-to-Consumer?
“It’s very, very hard to create a destination site
because we don’t represent the entirety of the
market,” says Chantal Restivo-Alessi,
chief digital officer at HarperCollins
How do you add value without
directly competing with your retail
partners?

17. Training EventsBooks

18. On-Line Courses Events Community
Books

19. Niche Publications Community Platform Ancillary Products

21. 3 steps to create a
Personalized book
Choose Story Templates Put me in the Story
The #1
Personalized
Books Site in
America
Developed
In-House
Control of
the
Experience

22. German ebook distribution platform
Bookwire’s international expansion
is rolling across Spain, Brazil,
Mexico, Costa Rica, Ecuador, Peru
and Colombia.
The key driver of ebook sales growth
is still fiction.
Subscription sales seem to be running
behind library sales.
90% of Bookwire’s unit sales are made
with books priced under €9.99.
The audiobook market in Germany is
traditionally strong.
Bookwire sees 20-percent growth or
more in that country’s ebook segment.

23. Subscription model has been proven
to consistently increase CLV.
All-you-can-eat price= 2 average
ebooks.
Telcos are the perfect match.
(mobile oriented, subscription-native, payment
acquisition)
Bestsellers & new release are key.
Customer
Lifetime Value
The added value : audiobooks &
ebooks sync in the cloud
Realtime consumption analytics for
publishers.4€ /Monthly
150 Pages
9€ /Monthly
500 Pages
12€ /Monthly
750 Pages
19€ /Monthly
Unlimited Pages

26. The Fastest-Growing Format in
Publishing: Audiobooks
Audiobooks are the fastest-growing
format in the book business today.
Sales in the U.S. and Canada jumped 21% in 2015 from the previous year.
By JENNIFER MALONEY
July 21, 2016
Smartphones have propelled the rise of
audiobooks. In 2016, 63% of all cars sold will have a built-in a
smartphone connection via Bluetooth, wi-fi or USB.
Audible increasingly is hiring well-known
actors to narrate classics. (narrators)
Other publishers also have paired actors with high-profile books.
Users of Audible buy 40% more books in
all formats after they become members.
audiobook listeners said they still read e-books and print books.
People listen to audiobooks while traveling,
exercising, gardening and relaxing at home.

27. 7 Reasons Why You Should Listen to
Audiobooks / BY THANH PHAM
Why Audiobooks?
1. Preference
2. Better Retention
3. Faster Learning
4. Save Time
5. Uplifting
6. Effective
7. Convenient

30. Booktrack turns reading into an
immersive movie-like experience.
Booktrack’s patented technology lets anyone add a synchronized
movie-style soundtrack to an e-book or other digital text content, with
the audio paced to each individual’s reading speed.

31. LIBRARIES
IN A DIGITAL AGE
2004:
38,500
bookstores
Numbers of bookstores in the U.S.
2016:
25,000
bookstores
119,487
libraries

32. Business Models for eBOOKs
P C P C
P C
L
P C
A
Pay Per Item
(eTailers)
Subscription
(unlimited access)
Freemium
(eLibrary)
Freemium
(AD supported)
BORROW
OWN RENT
RENT
2015.09

33. Pay Per Item (eTailers)
Libraries
Subscription
Freemium
Others
eBOOKs Channel Management
release day
MG

34. World Wide Web Consortium International Digital Publishing Forum
COMBINING W3C AND IDPF RESOURCES WILL ACHIEVE
PUBLISHING ON THE WEB VISION
the merger will complete by January 2017
What the Web can learn
from books?
Web can perhaps learn how to
encapsulate, in the way a book
does, a discrete thing, a bounded
set of ideas.
What books can learn from
the Web?
Books can learn from the web that
huge value— to be liquid,
moveable and multidimensional,
to be reproducible, sharable,
findable, and linkable.
What books can learn from the Web /
What the Web can learn from books
Hugh McGuire LinearHyperlink
EPUB 3 VS
PWP/EPUB 4.X?
(Portable Web Publications)
• maintenance of EPUB 3.1 will continue at W3C
• future development (of PWP and others) will be part of one or more W3C Working Groups

35. The Future of Books is Not eBooks.
Every publisher that survives will
become a software company.
(Branding/Community/Service)
Everyone will Publish in HTML.
Structured Content will WIN.
Content will be Dynamic.
THE
FUTURE
OF
THE
BOOK
By Matt Macinnis, Founder and CEO, Inkling

36. TAKEAWAYS
個人
出版更更彈性, 更更即時, 更更精簡, 更更便便宜.
在網際網路路與實體出版中找到利利基點.
有聲
書
避開現有競爭激烈的眼球戰爭.
結合聲⾳音的易易⽤用性與多⼯工環境的特性.
電子
書現有的電⼦子書模式不會取代紙本書，
思考下⼀一階段的書, 新的⽤用⼾戶新的商業模式?
結合政府資源共同推廣數位閱讀.
(第三⽅方買單模式)
圖書
館
30%
CH
1

37. THANX FOR UR TIME!