Henning Heinrich - Growth Hacking Meetup #5 - 19 customer acquisition channels to get traction

•

2 likes•865 views

StackFuel GmbH

One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time at our friends at WeWork!

Marketing

#Why
#What
#How
#MyTopChannels
19 customer acquisition
channels to get traction

“A startup is a company designed to grow
fast. … the only essential thing is growth.
Everything else we associate with startups
follows from growth.” - Paul Graham

Discover
the one traction channel
that brings the
most traction
for you company
source: Gabriel Weinberg /
Justin Mares, Traction Book

source: Gabriel Weinberg /
Justin Mares, Traction Book

1. Create a spreadsheet
2. Brainstorm initial ideas
3. Research successful and unsuccessful online
marketing strategies in your industry.
4. Think of at least one idea for each channel.
5. Evaluate ideas w/ probability of success
Usually only a few ideas will seem promising
source: Gabriel Weinberg /
Justin Mares, Traction Book

Target Marketing Blogs
Hashtags, Google Alerts,
source: Google Trends

Disney
source:
http://disneyp
arks.disney.g
o.com/

Disney
source:
http://disneyparks.disney.go.c
om/
source:
http://disneypar
ks.disney.go.co
m/

Presentation by: Henning Heinrich
LinkedIn: @HenningHeinrich

What's hot

Inbound Business Bootcamp

HubSpot

How to Grow & Gain Traction

Erik Bernskiöld

Attracting success through magnetism 1 2012

Ann Albergotti

Growth hacking your e-business to success - Seamless 2017

Jaime Ng

Leveraging Your Brand for Growth

PWG Small Business Marketing

Extreme B2B Marketing

Velocity Partners

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...

The Center for Sales Strategy

Customer Interaction Through Social Media - Marketing Magazine Customer Exper...

Jaime Ng

The Step-by-Step Process to Generating Leads from Webinars

The Center for Sales Strategy

Marketplace Growth Strategies - Tech Marketplace Summit 2017

Jaime Ng

Understanding User Intent Get practical advice from SEO experts: Becky Simms - CEO of award-winning SEO agency Reflect Digital, Laurent Bourrelly - FrenchTouchSEO - arguably France's leading SEO thought leader and Christopher Hofman Laursen - Lead SEO consultant at the agency IMPACT Extend. In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for keyword research and content strategy for the SEO community working from home during the coronavirus pandemic. Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=Fiqtsug-aSo&t=5s

Understanding User Intent - Tea-Time SEO' Series of Daily SEO Live Talks

Authoritas

Launching a new product - Beyond TechCrunch!!!

SVPMA

The Top High-Growth Marketing Funnels of 2019

Jim Huffman

Get funded! Here are 8 ways how to

SlidesLab.com

The presentation outlines the top marketing trends that marketers should not ignore before 2016 sets in. This also highlights the current changing digital marketing scenario along with technological transformation of the digital media. These insights will help marketers plan their approach and budget their 2016 marketing campaign by tweaking their marketing practices as per the changing digital marketing trends.

How 2016 will transform marketing for product launch!

Subhakar Rao Surapaneni

How To Get A Strong Inbound Marketing Strategy

Anisha Vijayan

Ad tracking success

VictorJeffson

Snapp Conner PR Leveraging PR for Sales

Clayton Blackham

The Sales Acceleration Formula by Mark Roberge, CRO, HubSpot

Traction Conf

The Ultimate Guide to Creating Inbound Marketing Buyer Personas

SmartBug Media

What's hot (20)

Inbound Business Bootcamp

How to Grow & Gain Traction

Attracting success through magnetism 1 2012

Growth hacking your e-business to success - Seamless 2017

Leveraging Your Brand for Growth

Extreme B2B Marketing

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...

Customer Interaction Through Social Media - Marketing Magazine Customer Exper...

The Step-by-Step Process to Generating Leads from Webinars

Marketplace Growth Strategies - Tech Marketplace Summit 2017

Understanding User Intent - Tea-Time SEO' Series of Daily SEO Live Talks

Launching a new product - Beyond TechCrunch!!!

The Top High-Growth Marketing Funnels of 2019

Get funded! Here are 8 ways how to

How 2016 will transform marketing for product launch!

How To Get A Strong Inbound Marketing Strategy

Ad tracking success

Snapp Conner PR Leveraging PR for Sales

The Sales Acceleration Formula by Mark Roberge, CRO, HubSpot

The Ultimate Guide to Creating Inbound Marketing Buyer Personas

Similar to Henning Heinrich - Growth Hacking Meetup #5 - 19 customer acquisition channels to get traction

Startup Seminars - Sales and growing your business

CityStarters

Athens Bullseye Meetup #1

GrowthRocks

CXO Summit Presentation - Shane Bliemaster.pdf

Shane Bliemaster

This is one question every business wants an answer for. What are the different growth channels or methods to acquire customers? Beyond the usual social channels like Facebook, LinkedIn or Twitter, what are the other niche channels that could really help find prospects and promote your product. In this webinar, Nichole Elizabeth (Community Growth, Zest.is) will help you understand: - Different growth channels to acquire SaaS customers - Developing a compelling value proposition - Identifying quick wins and long-term channels for growth

Growth Channels to Acquire SaaS Customers

Freshsales

Approached to talk about lead funnels and marketing automation, I suggested we change the topic to be relevant to the problem: - Where to Start & Attracting an Audience - Managing Audience & Growth Marketing is the crutch of product mediocrity ... if your offering is good enough, you don't need for marketing and any form of active sales diminishes ... your "sales-funnel" turns into something that much more closely resembles a pipe ... almost every lead that comes in the top is a conversion through the bottom. ------ Socialising and Sharing the Love & Expertise @ 2 Day Startup Accelerator with Entrepreneur Social Club in Melbourne Australia > http://www.entrepreneursocialclub.com.au > http://www.meetup.com/Entrepreneurial-Social-Club > https://www.facebook.com/entrepreneursc

Audience Growth & Marketing Automation

Max Lynam

Amy weaver lead generation doesn

AmyWeaver35

Simply SaaS University: Marketing 101 - Asia Matos

Jacey Lucus

Customer Acquisition for Startups

Bryan Starbuck

About Me

Jim Burns

Brand management | TMK

Tarif Mohammed Khan

How to Modernize Your B2B Sales Approach to Drive Growth This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers. During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing! REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/

How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security

Jane Frankland

3 top magazine advertising myths debunked

businessbuilders

HowtoSell.pdf

SuShiL S

5 steps to unlimited business leads

Tim Hagen

Intelligent Growth: Finding & Testing Your Marketing Channels

Hiten Shah

930 950 diamond-shepard

Rising Media, Inc.

Sgp1!!!!!

lmerone

5 gaps in your business strategy

Chirag Kulkarni

Pre-MVP marketing for startups July 2015

Sovita Chander

Magnetic Content: Strategies for Customer Attraction

Barry Feldman

Similar to Henning Heinrich - Growth Hacking Meetup #5 - 19 customer acquisition channels to get traction (20)

Startup Seminars - Sales and growing your business

Athens Bullseye Meetup #1

CXO Summit Presentation - Shane Bliemaster.pdf

Growth Channels to Acquire SaaS Customers

Audience Growth & Marketing Automation

Amy weaver lead generation doesn

Simply SaaS University: Marketing 101 - Asia Matos

Customer Acquisition for Startups

About Me

Brand management | TMK

How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security

3 top magazine advertising myths debunked

HowtoSell.pdf

5 steps to unlimited business leads

Intelligent Growth: Finding & Testing Your Marketing Channels

930 950 diamond-shepard

Sgp1!!!!!

5 gaps in your business strategy

Pre-MVP marketing for startups July 2015

Magnetic Content: Strategies for Customer Attraction

Recently uploaded

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Kraft Mac and Cheese campaign presentation

tbatkhuu1

How to utilize calculated properties in your HubSpot setups

ssuser4571da

personal branding kit for music business

brjohnson6

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

Recently uploaded (20)

Foundation First - Why Your Website and Content Matters - David Pisarek

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Kraft Mac and Cheese campaign presentation

How to utilize calculated properties in your HubSpot setups

personal branding kit for music business

Major SEO Trends in 2024 - Banyanbrain Digital

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Unraveling the Mystery of The Circleville Letters.pptx

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

How to Leverage Behavioral Science Insights for Direct Mail Success

Labour Day Celebrating Workers and Their Contributions.pptx

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Pillar-Based Marketing Master Class - Ryan Brock

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Brand experience Peoria City Soccer Presentation.pdf

Henning Heinrich - Growth Hacking Meetup #5 - 19 customer acquisition channels to get traction

1. #Why #What #How #MyTopChannels 19 customer acquisition channels to get traction

2. #Why

3. “A startup is a company designed to grow fast. … the only essential thing is growth. Everything else we associate with startups follows from growth.” - Paul Graham

4. Discover the one traction channel that brings the most traction for you company source: Gabriel Weinberg / Justin Mares, Traction Book

5. #What

6. source: Gabriel Weinberg / Justin Mares, Traction Book

7. #How

8. source: Gabriel Weinberg / Justin Mares, Traction Book

9. 1. Create a spreadsheet 2. Brainstorm initial ideas 3. Research successful and unsuccessful online marketing strategies in your industry. 4. Think of at least one idea for each channel. 5. Evaluate ideas w/ probability of success Usually only a few ideas will seem promising source: Gabriel Weinberg / Justin Mares, Traction Book

10. source: Gabriel Weinberg / Justin Mares, Traction Book

11. #MyTopChannels

12. Content Marketing

13. source: mybazinga.com/learn

14. Engineering as marketing

15. #How source: website.grader.com

16. source: website.grader. com

17. Influencer Marketing

18. Target Marketing Blogs Hashtags, Google Alerts, source: Google Trends

19. source: tangoo.ca

20. Omni-channel experience

21. Disney source: http://disneyp arks.disney.g o.com/