One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of reBuy!

1. #4
@reBuy
GrowthHackingMeetup

2. Aboutthisevent
• Roughly 500 members
• Bring growth marketers together
• Share results of experiments
• Get inspiration from others

3. 1. Intro – 10 Growth Hacks & Tools from the last quarter
2. reCommerce - The growth-story of reBuy
3. How to be a Creep - User-Centric Analysis with Google Analytics
4. The butchers' case: using design thinking to take innovation where it's
most needed
5. Beers & Networking
Agenda

4. Introduction
A few „aha-moments“ of the previous weeks 1

5. Active(=Your)Part
• Come up with topics for talks
• Send over a hack and present it on stage
• Contribute something (location, talk, ideas)

6. Leo Marose
Co-Founder dataX Academy & BOXROX
www.datax.academy www.boxrox.com

7. Early Signupà www.datax.academy

8. • Online since 2012
• „Men‘s Health“ of CrossFit
• Training, Nutrition, Motivation
• 250.000 readers (per month)
from all over the world
• 700.000 PI (per month)
• 90.000 Active Facebook Fans
• Business Model: Ads

9. Let‘sstart!
I start today with a few hacks that I tried
myself or which just came across my way

10. #1–Giveawayafreet-shirt

11. #1–Results
• 4x higher Conversions
• Same Open & Click-Rates
compared to old subscribers

12. Learning#1
• Give away something for free
• Readers won‘t unsubscribe
because of their fear of losing sth

13. #2-ForeignContentonoursite

14. GH#2:ForeignContentonoursite

15. GH#2:ForeignContentonoursite

16. SomeonemadeaStartupoutofit!
www.routr.io

17. #3–CommentButton

18. #3–CommentButton

19. Learning#3
• Decrease of Bounce-Rate
• More Interaction with the Page
• Tracking of Active Users
• More Ad Impressions in our Case!

20. #4–Postgoodstuffagain,againandagain...

21. Learning#4
• What people like once, they will
like again and again....
• Use it for motivational quotes,
images, videos, blogposts etc...

22. #5–NotificationIconforNLSignup

23. #5–NotificationIconforNLSignup

24. Learning#5
• Create something annoying or
something that scientifically
proven triggers people

25. #6–Haveatimeronyourlandingpage
Ticking!

26. Learning#6
• Put people under pressure

27. #7–UseEmail-Tracking
www.mixmax.com
www.hubspot.com

28. Learning#7
• If you are in B2B this is
extremely useful!
• Call 15 minutes after somehow
has opened your emails

29. #8–ListofGrowthStacks
http://bit.ly/2aGKrK3 (300 rows)

30. #9–PushCrew

31. #9–PushCrew

32. Learning#9
• Ask people to opt-in
• Send Notifications anytime!

33. #10–Agoodbooktoread
„Predictably Irrational“
–
Dan Ariely

34. Thank you very much!