Communication plan-for-mobile
•
9 likes•2,661 views
Come creare un piano di comunicazione per un'applicazione Mobile; come definire priorità, assegnare compiti e responsabilità. Come miscelare la notorietà guadagnata, rispetto a quella proprietaria e quella accquistata.
![Decidere e Ordinare le Attività ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Communication plan-for-mobile
Similar to Communication plan-for-mobile (20)
More from DML Srl
More from DML Srl (20)
Communication plan-for-mobile
- 1. Creare un Piano di comunicazione per un iPhone App
- 3. Il Piano in 3 fasi
- 4. Crea una Mappa Ruoli /Attività: un esempio Stabilisci una mappa Ruoli e Attività Web Mktg Manager PR Manager Marketing Manager IT Staff Attività di Digital PR, ricerca e contatto Blog, Siti.. Pr offline: contatto diretto con giornalisti e testate Piano di Marketing e Comunicazione Minisito/Pagina Web Creazione DEM profilata per tipologia di App. Diffusione dei comunicati Stampa Creazione Press Media Kit Supporto per iTunes Connect Creazione banner su siti del Network Socia Media marketing Monitoraggio Media coverage (quanti articoli e interviste pubblicati?) Pubblicità ed eventi Tracking e monitoraggio Supporto per creazione Social media Tools (es. Facebook Page)
- 9. Pagine Web di supporto App. per Editoriale Domus
- 11. Cerca e contatta Blogger
- 12. Admob- Crea una campagna Mobile Valuta in termini di budget e ritorni attesi… Valuta se creare una campagna
- 16. 1. IL MONDO E’ PIATTO Considera fin da subito il mercato internazionale Ci sono 65 versioni differenti di iTunes
- 17. 2. CREA UNA VERSIONE LITE O DEMO Prezzo: 2,39 $ Le persone vogliono provare i prodotti prima… Il campione gratuito è la strategia di + successo IShoot è un gioco semplice, divertente e ben fatto. Ne lla versione Lite comprende 6 livelli . La differenza tra le versione lite e quella a pagamento è nel numero dei livelli, negli scenari e nel numero delle armi
- 18. 3. GO FREE: NO ADS, NO PAY Non considerare di inserire La pubblicità fino a che non hai volumi significativi Regala la tua prima app. fa in modo che le persone la scarichino e ne parlino.. Crea una lista di contatti, costruisci il tuo brand
- 19. 4. CREA COMUNICATI STAMPA PER LA TUA APP Scrivi un comunicato Stampa, abbonati a servizi come MacPr e MacNN 600 $ per diffusione di PR negli USA
- 20. 5. CONTATTA I TOP 100 BLOGGER Vai su Technorati, cerca i blogger + autorevoli e influenti. Aggiungi un codice promozionale
- 21. 6. MIGLIORA COSTANTEMENTE LA TUA PAGINA DI VENDITA Potete visualizzare fino a 5 immagini,usatele per vendere al meglio il tuo prodotto Usa e cita le recensioni degli utenti
- 22. 7. UTILIZZA I FEEDBACK DEI CLIENTI PER MIGLIORARE L’APP. Rispondi alle email dei clienti Tieni conto dei suggerimenti ricevuti
- 23. 8. CREA NUOVI AGGIORNAMENTI PER LA TUA APP Le nuove versioni balzano al top di “ What’s new” nella vostra categoria
- 24. 9. INVESTI IN PUBBLICITA’: ADWORDS E ADMOB AdWords permette di inserire ad nel mobile web AdMob gestisce anche Ads su iPhone
- 25. 10. USA I SOCIAL NETWORK Facebook, Linkedin, Twitter.. Crea account, pagine, gruppi
- 26. 11. PROMUOVI LA TUA APP SU YOUTUBE
- 27. 12. FATTI RECENSIRE DA APPLE…
Editor's Notes
- Fate in modo che la vs applicazione possa essere considerata di beneficio per il mercato globale. Considerate diverse valute, scrivete in diverse lingue.. Offrite una versione per mercati e valute differenti.. ememberthere are 65 different versions of iTunes and counting. Single apps can be developed for use on the iPhone and the iPod Touch. How big is the market for both? Apple does not breakdown sales of individual product lines. A conservative estimate with 4.4 million iPhone sales and 22.7 million iPod sales for last quarter would be about 7 million in three months alone. That's an average of 78,000 new devices coming online daily. Incredible and almost scary. It can't last forever, but wow!
- apple lets developers offer both a free and paid version of the same app, and a free sample is probably the most successful marketing strategy ever. People want to try things. There are plenty of CrApps (crappy apps) out there, so why should people risk money on an app they know nothing about from a company they know even less about? If you can give people a taste that is just enough, they'll buy the whole meal from you! This way you take away much of t
- Get people using it, talking about it, and receive positive feedback. Then start charging people. Perfectly acceptable with Apple. Looking at it from a long-term perspective, you might completely give away the first app to get people talking, create a base and build your brand. After all, nothing spreads like free (especially good free). You can use this to gather contact info and feedback from your initial users and turn them into customers for your next app or product. Be sure to include a "share" feature inside your free app (inside all of your apps!). Make sharing as easy as possible
- PRMac, a free (or almost free) press release distribution service, and the MacNN (Macintosh News Network) syndicate (free to submit) are definitely worth the price of submission. Competing services can charge over $600 for distribution within the United States alone, so these are valuable and less costly alternatives. They say the press release is dead, but these offerings directly targeted your potential customers. You never know who you might reach; and it's vital to provide a press release when soliciting all forms of media.
- Technorati can provide you with the current list. Use a conversational style, get right to the point and include a promo code. Figure out what could sell them on your company. If there's an interesting angle or story around your app, this could increase your chances. Ask them if you could do a guest post. Who knows? When you have sites like Gizmodo that get 3 million pageviews per day, this can absolutely turbocharge sales!
- Look at the sales pages of other top apps. What are they doing? Emulate what works and keep researching to spark ideas. You can display up to five images as of this writing, so use them! Use the images that sell your product best. Ask other people what grabs their attention. Use quotes from reviewers; share benefits first and foremost. Customers are not always logical, so don't bore them with statistics. How will your application make their lives better?
- This is two parts. First, timely respond to customer emails and realize that every interaction with customers, whether good or bad, is a marketing opportunity. When you get feedback via email or through your customer reviews, consider and incorporate these improvements. You can't please everyone all of the time, and you may have limited resources, so you won't be able to add everything. Some great ideas are bound to come your way. First-time users can also let you see how your software is being used from a beginner's perspective.The second way to receive customer feedback is to embed analytics code in your application. Flurry Analytics and Pinch Media both offer tracking software that will provide insight into how customers are interacting with your application, including real-time download information, all for free. This can be especially useful if 90% of your customers are not using a particular feature. Maybe they don't know it's even there!
- Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are " renewing"
- Google AdWords and AdMob are possible options. I believe we're not there yet, but we're pretty close. AdWords does offer the ability to advertise on mobile devices with a full internet browser, but that doesn't just include the iPhone and Touch. You'll get Androids and more depending on which territory you advertise. Right now they haven't developed conversion tracking for apps either, and without this you can just burn through cash with little results to show for your efforts. You won't know which keywords are working or aren't working. There is one way to track sales using this method: become an iTunes affiliate by joining LinkShare. You can create a link to your sales page in the App store and receive a 5% commission on qualifying purchases.
- Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are " renewing "
- 05/14/10 1