SlideShare a Scribd company logo
1 of 54
Download to read offline
MEASURING THE
IMMEASURABLE: VISITOR
ENGAGEMENT
ERIC T. PETERSON, WEB ANALYTICS DEMYSTIFIED
JOSEPH CARRABIS, NEXTSTAGE GROUP




                                Research and Analysis from
                                WebAnalyticsDemystified
                                The Web Analytics Thought Leaders
                                w w w .w eb an alytic sd emystif ied .c o m
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement
Measuring The Immeasurable - Visitor Engagement

More Related Content

What's hot

Transparency - The New Table Stakes
Transparency - The New Table StakesTransparency - The New Table Stakes
Transparency - The New Table StakesMediaPost
 
Five competitive intelligence myths
Five competitive intelligence mythsFive competitive intelligence myths
Five competitive intelligence mythsMartin Brunet
 
Forget big data
Forget big dataForget big data
Forget big dataOhad Samet
 
Big data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiroBig data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiroDarpan Deoghare
 
Leveraging data science to keep commerce safe
Leveraging data science to keep commerce safeLeveraging data science to keep commerce safe
Leveraging data science to keep commerce safeTuri, Inc.
 
Final pulse report 2018 event slides
Final pulse report 2018   event slidesFinal pulse report 2018   event slides
Final pulse report 2018 event slidesSabeha Mohamed
 
Big data hype (and reality)
Big data hype (and reality)Big data hype (and reality)
Big data hype (and reality)Parul Verma
 
0915 omma data jt batson
0915 omma data jt batson0915 omma data jt batson
0915 omma data jt batsonMediaPost
 
Product Strategy Consulting
Product Strategy ConsultingProduct Strategy Consulting
Product Strategy ConsultingIvano Digital
 
MR in the next 5 years
MR in the next 5 yearsMR in the next 5 years
MR in the next 5 yearsLeonard Murphy
 
Don’t Get Crossed Up With Cross-Device Tracking
Don’t Get Crossed Up With Cross-Device TrackingDon’t Get Crossed Up With Cross-Device Tracking
Don’t Get Crossed Up With Cross-Device TrackingMediaPost
 
Wealth on autopilot: Women increasingly diving into fintech to drive wealth
Wealth on autopilot: Women increasingly diving into fintech to drive wealthWealth on autopilot: Women increasingly diving into fintech to drive wealth
Wealth on autopilot: Women increasingly diving into fintech to drive wealthAbbey Lunney
 
Big data asap 2016 v1
Big data asap 2016 v1Big data asap 2016 v1
Big data asap 2016 v1Eric Meger
 
Data Con LA 2018 Keynote - Keynote deck by Justin Herz
Data Con LA 2018 Keynote - Keynote deck by Justin HerzData Con LA 2018 Keynote - Keynote deck by Justin Herz
Data Con LA 2018 Keynote - Keynote deck by Justin HerzData Con LA
 
Data Con LA 2018 Keynote - Visual Data by Ken Weiner
Data Con LA 2018 Keynote - Visual Data by Ken WeinerData Con LA 2018 Keynote - Visual Data by Ken Weiner
Data Con LA 2018 Keynote - Visual Data by Ken WeinerData Con LA
 
Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Mark van Rijmenam
 
AI & Machine Learning: Business Transformation
AI & Machine Learning: Business TransformationAI & Machine Learning: Business Transformation
AI & Machine Learning: Business TransformationJohn Liu
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Ian Gibbs
 

What's hot (20)

Transparency - The New Table Stakes
Transparency - The New Table StakesTransparency - The New Table Stakes
Transparency - The New Table Stakes
 
Five competitive intelligence myths
Five competitive intelligence mythsFive competitive intelligence myths
Five competitive intelligence myths
 
Forget big data
Forget big dataForget big data
Forget big data
 
Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"
 
Big data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiroBig data hype (and reality) by gregory piatetsky shapiro
Big data hype (and reality) by gregory piatetsky shapiro
 
Leveraging data science to keep commerce safe
Leveraging data science to keep commerce safeLeveraging data science to keep commerce safe
Leveraging data science to keep commerce safe
 
12.10.13
12.10.1312.10.13
12.10.13
 
Final pulse report 2018 event slides
Final pulse report 2018   event slidesFinal pulse report 2018   event slides
Final pulse report 2018 event slides
 
Big data hype (and reality)
Big data hype (and reality)Big data hype (and reality)
Big data hype (and reality)
 
0915 omma data jt batson
0915 omma data jt batson0915 omma data jt batson
0915 omma data jt batson
 
Product Strategy Consulting
Product Strategy ConsultingProduct Strategy Consulting
Product Strategy Consulting
 
MR in the next 5 years
MR in the next 5 yearsMR in the next 5 years
MR in the next 5 years
 
Don’t Get Crossed Up With Cross-Device Tracking
Don’t Get Crossed Up With Cross-Device TrackingDon’t Get Crossed Up With Cross-Device Tracking
Don’t Get Crossed Up With Cross-Device Tracking
 
Wealth on autopilot: Women increasingly diving into fintech to drive wealth
Wealth on autopilot: Women increasingly diving into fintech to drive wealthWealth on autopilot: Women increasingly diving into fintech to drive wealth
Wealth on autopilot: Women increasingly diving into fintech to drive wealth
 
Big data asap 2016 v1
Big data asap 2016 v1Big data asap 2016 v1
Big data asap 2016 v1
 
Data Con LA 2018 Keynote - Keynote deck by Justin Herz
Data Con LA 2018 Keynote - Keynote deck by Justin HerzData Con LA 2018 Keynote - Keynote deck by Justin Herz
Data Con LA 2018 Keynote - Keynote deck by Justin Herz
 
Data Con LA 2018 Keynote - Visual Data by Ken Weiner
Data Con LA 2018 Keynote - Visual Data by Ken WeinerData Con LA 2018 Keynote - Visual Data by Ken Weiner
Data Con LA 2018 Keynote - Visual Data by Ken Weiner
 
Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015
 
AI & Machine Learning: Business Transformation
AI & Machine Learning: Business TransformationAI & Machine Learning: Business Transformation
AI & Machine Learning: Business Transformation
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016
 

Viewers also liked

Civil & Construction Eng. Curtin University Certificate
Civil & Construction Eng. Curtin University CertificateCivil & Construction Eng. Curtin University Certificate
Civil & Construction Eng. Curtin University CertificateKundai Dennis Musuka
 
Uce filosofia janeth andrade
Uce filosofia janeth andradeUce filosofia janeth andrade
Uce filosofia janeth andradebruj5
 
Resume of Josh Cannon
Resume of Josh CannonResume of Josh Cannon
Resume of Josh CannonJosh Cannon
 
Mi0034 database management system
Mi0034   database management systemMi0034   database management system
Mi0034 database management systemStudy Stuff
 
Beyond artificial intelligence
Beyond artificial intelligenceBeyond artificial intelligence
Beyond artificial intelligenceSpringer
 
Search Intelligence - Social Media e Search Marketing - Proxxima 2011
Search Intelligence - Social Media e Search Marketing - Proxxima 2011Search Intelligence - Social Media e Search Marketing - Proxxima 2011
Search Intelligence - Social Media e Search Marketing - Proxxima 2011Leonardo Naressi
 
Chapter5
Chapter5Chapter5
Chapter5alipuko
 
How to integrate planning and budgeting? Jaehyuk Choi, OECD Secretariat
How to integrate planning and budgeting? Jaehyuk Choi, OECD SecretariatHow to integrate planning and budgeting? Jaehyuk Choi, OECD Secretariat
How to integrate planning and budgeting? Jaehyuk Choi, OECD SecretariatOECD Governance
 
Marcas e patentes
Marcas e patentesMarcas e patentes
Marcas e patentesbruno2m1
 
Passeioda8seriefazzendaparkhotel
Passeioda8seriefazzendaparkhotelPasseioda8seriefazzendaparkhotel
Passeioda8seriefazzendaparkhotelmidiasvidal
 
El derecho a la sanidad, diagnóstico y propuestas
El derecho a la sanidad, diagnóstico y propuestasEl derecho a la sanidad, diagnóstico y propuestas
El derecho a la sanidad, diagnóstico y propuestaslugifel
 
131101 basis netwerkbijeenkomst presentatie
131101 basis netwerkbijeenkomst presentatie131101 basis netwerkbijeenkomst presentatie
131101 basis netwerkbijeenkomst presentatiePeter Dirven
 
Программа Федерации футбола города Иркутска
Программа Федерации футбола города ИркутскаПрограмма Федерации футбола города Иркутска
Программа Федерации футбола города Иркутскаirkfootballffgi
 
Risk assessment
Risk assessmentRisk assessment
Risk assessmentDG160859
 

Viewers also liked (20)

Civil & Construction Eng. Curtin University Certificate
Civil & Construction Eng. Curtin University CertificateCivil & Construction Eng. Curtin University Certificate
Civil & Construction Eng. Curtin University Certificate
 
Uce filosofia janeth andrade
Uce filosofia janeth andradeUce filosofia janeth andrade
Uce filosofia janeth andrade
 
Resume of Josh Cannon
Resume of Josh CannonResume of Josh Cannon
Resume of Josh Cannon
 
get_certificate
get_certificateget_certificate
get_certificate
 
2partedesfile
2partedesfile2partedesfile
2partedesfile
 
Mi0034 database management system
Mi0034   database management systemMi0034   database management system
Mi0034 database management system
 
Beyond artificial intelligence
Beyond artificial intelligenceBeyond artificial intelligence
Beyond artificial intelligence
 
Search Intelligence - Social Media e Search Marketing - Proxxima 2011
Search Intelligence - Social Media e Search Marketing - Proxxima 2011Search Intelligence - Social Media e Search Marketing - Proxxima 2011
Search Intelligence - Social Media e Search Marketing - Proxxima 2011
 
Chapter5
Chapter5Chapter5
Chapter5
 
How to integrate planning and budgeting? Jaehyuk Choi, OECD Secretariat
How to integrate planning and budgeting? Jaehyuk Choi, OECD SecretariatHow to integrate planning and budgeting? Jaehyuk Choi, OECD Secretariat
How to integrate planning and budgeting? Jaehyuk Choi, OECD Secretariat
 
Prolapso mitral
Prolapso mitralProlapso mitral
Prolapso mitral
 
Scooby Doo
Scooby DooScooby Doo
Scooby Doo
 
Ficha94
Ficha94Ficha94
Ficha94
 
Marcas e patentes
Marcas e patentesMarcas e patentes
Marcas e patentes
 
Passeioda8seriefazzendaparkhotel
Passeioda8seriefazzendaparkhotelPasseioda8seriefazzendaparkhotel
Passeioda8seriefazzendaparkhotel
 
El derecho a la sanidad, diagnóstico y propuestas
El derecho a la sanidad, diagnóstico y propuestasEl derecho a la sanidad, diagnóstico y propuestas
El derecho a la sanidad, diagnóstico y propuestas
 
131101 basis netwerkbijeenkomst presentatie
131101 basis netwerkbijeenkomst presentatie131101 basis netwerkbijeenkomst presentatie
131101 basis netwerkbijeenkomst presentatie
 
Matutina abril 2013
Matutina abril 2013Matutina abril 2013
Matutina abril 2013
 
Программа Федерации футбола города Иркутска
Программа Федерации футбола города ИркутскаПрограмма Федерации футбола города Иркутска
Программа Федерации футбола города Иркутска
 
Risk assessment
Risk assessmentRisk assessment
Risk assessment
 

Similar to Measuring The Immeasurable - Visitor Engagement

Identity Live Singapore: Transform Your Cybersecurity Capability
Identity Live Singapore: Transform Your Cybersecurity CapabilityIdentity Live Singapore: Transform Your Cybersecurity Capability
Identity Live Singapore: Transform Your Cybersecurity CapabilityForgeRock
 
How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders UserTesting
 
The latest top 10 strategic technology trends
The latest top 10 strategic technology trendsThe latest top 10 strategic technology trends
The latest top 10 strategic technology trendsAnh Đảo Lê
 
The latest top 10 strategic technology trends
The latest top 10 strategic technology trendsThe latest top 10 strategic technology trends
The latest top 10 strategic technology trendsChris Shayan
 
Google Analytics & Public Relations
Google Analytics & Public RelationsGoogle Analytics & Public Relations
Google Analytics & Public RelationsCIPR_Scotland
 
Student track: Smarter analytics, Torben Noer,
Student track: Smarter analytics, Torben Noer, Student track: Smarter analytics, Torben Noer,
Student track: Smarter analytics, Torben Noer, IBM Danmark
 
Overview of Data and Analytics Essentials and Foundations
Overview of Data and Analytics Essentials and FoundationsOverview of Data and Analytics Essentials and Foundations
Overview of Data and Analytics Essentials and FoundationsNUS-ISS
 
Advance analytics -concepts related to drive into next wave of BI
Advance analytics -concepts related to drive into next wave of BIAdvance analytics -concepts related to drive into next wave of BI
Advance analytics -concepts related to drive into next wave of BIPavan Babu .G
 
How Brands can use AI for Actionable Customer Intelligence
How Brands can use AI for Actionable Customer IntelligenceHow Brands can use AI for Actionable Customer Intelligence
How Brands can use AI for Actionable Customer IntelligenceGanes Kesari
 
Analytical thinking 9 - July 2012
Analytical thinking 9 - July 2012Analytical thinking 9 - July 2012
Analytical thinking 9 - July 2012Charlotte Skornik
 
Are you Creating Enough Value with Product Analytics
Are you Creating Enough Value with Product AnalyticsAre you Creating Enough Value with Product Analytics
Are you Creating Enough Value with Product AnalyticsAIPMM Administration
 
Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...
Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...
Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...Matt Stubbs
 
Staying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human DataStaying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
 
Staying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human DataStaying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
 
Combining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital DifferentiationCombining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital DifferentiationAT Internet
 
Big Data for the Retail Business I Swan Insights I Solvay Business School
Big Data for the Retail Business I Swan Insights I Solvay Business SchoolBig Data for the Retail Business I Swan Insights I Solvay Business School
Big Data for the Retail Business I Swan Insights I Solvay Business SchoolLaurent Kinet
 
Leveraging Analytics to Deliver Value
Leveraging Analytics to Deliver ValueLeveraging Analytics to Deliver Value
Leveraging Analytics to Deliver ValueMarketo
 
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
 

Similar to Measuring The Immeasurable - Visitor Engagement (20)

Identity Live Singapore: Transform Your Cybersecurity Capability
Identity Live Singapore: Transform Your Cybersecurity CapabilityIdentity Live Singapore: Transform Your Cybersecurity Capability
Identity Live Singapore: Transform Your Cybersecurity Capability
 
How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders
 
The latest top 10 strategic technology trends
The latest top 10 strategic technology trendsThe latest top 10 strategic technology trends
The latest top 10 strategic technology trends
 
The latest top 10 strategic technology trends
The latest top 10 strategic technology trendsThe latest top 10 strategic technology trends
The latest top 10 strategic technology trends
 
Google Analytics & Public Relations
Google Analytics & Public RelationsGoogle Analytics & Public Relations
Google Analytics & Public Relations
 
Student track: Smarter analytics, Torben Noer,
Student track: Smarter analytics, Torben Noer, Student track: Smarter analytics, Torben Noer,
Student track: Smarter analytics, Torben Noer,
 
Overview of Data and Analytics Essentials and Foundations
Overview of Data and Analytics Essentials and FoundationsOverview of Data and Analytics Essentials and Foundations
Overview of Data and Analytics Essentials and Foundations
 
Advance analytics -concepts related to drive into next wave of BI
Advance analytics -concepts related to drive into next wave of BIAdvance analytics -concepts related to drive into next wave of BI
Advance analytics -concepts related to drive into next wave of BI
 
Building data science teams
Building data science teamsBuilding data science teams
Building data science teams
 
How Brands can use AI for Actionable Customer Intelligence
How Brands can use AI for Actionable Customer IntelligenceHow Brands can use AI for Actionable Customer Intelligence
How Brands can use AI for Actionable Customer Intelligence
 
Analytical thinking 9 - July 2012
Analytical thinking 9 - July 2012Analytical thinking 9 - July 2012
Analytical thinking 9 - July 2012
 
Are you Creating Enough Value with Product Analytics
Are you Creating Enough Value with Product AnalyticsAre you Creating Enough Value with Product Analytics
Are you Creating Enough Value with Product Analytics
 
Data Web Marketing
Data Web MarketingData Web Marketing
Data Web Marketing
 
Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...
Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...
Big Data LDN 2017: Pervasive Intelligence: the Future of Big Data, Machine Le...
 
Staying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human DataStaying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human Data
 
Staying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human DataStaying on the Right Side of the Fence when Analyzing Human Data
Staying on the Right Side of the Fence when Analyzing Human Data
 
Combining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital DifferentiationCombining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital Differentiation
 
Big Data for the Retail Business I Swan Insights I Solvay Business School
Big Data for the Retail Business I Swan Insights I Solvay Business SchoolBig Data for the Retail Business I Swan Insights I Solvay Business School
Big Data for the Retail Business I Swan Insights I Solvay Business School
 
Leveraging Analytics to Deliver Value
Leveraging Analytics to Deliver ValueLeveraging Analytics to Deliver Value
Leveraging Analytics to Deliver Value
 
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
 

More from Leonardo Naressi

Data science no marketing - Estatistica e Computacao para entender o Consumidor
Data science no marketing  - Estatistica e Computacao para entender o ConsumidorData science no marketing  - Estatistica e Computacao para entender o Consumidor
Data science no marketing - Estatistica e Computacao para entender o ConsumidorLeonardo Naressi
 
Atribuição de resutados em Social Media
Atribuição de resutados em Social MediaAtribuição de resutados em Social Media
Atribuição de resutados em Social MediaLeonardo Naressi
 
Text Mining - Social Media Week
Text Mining - Social Media WeekText Mining - Social Media Week
Text Mining - Social Media WeekLeonardo Naressi
 
Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)
Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)
Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)Leonardo Naressi
 
Atribuição de resultados em marketing (WAW-RJ)
Atribuição de resultados em marketing (WAW-RJ)Atribuição de resultados em marketing (WAW-RJ)
Atribuição de resultados em marketing (WAW-RJ)Leonardo Naressi
 
Atribuiçao de Resultados em Marketing
Atribuiçao de Resultados em MarketingAtribuiçao de Resultados em Marketing
Atribuiçao de Resultados em MarketingLeonardo Naressi
 
Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013
Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013
Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013Leonardo Naressi
 
Atribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPM
Atribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPMAtribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPM
Atribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPMLeonardo Naressi
 
Modelagem e análise de dados em ppc - Search Masters Brasil 2013
Modelagem e análise de dados em ppc - Search Masters Brasil 2013Modelagem e análise de dados em ppc - Search Masters Brasil 2013
Modelagem e análise de dados em ppc - Search Masters Brasil 2013Leonardo Naressi
 
Metricas de Marketing - Capitulo 1 - Introdução - Paul Ferris
Metricas de Marketing - Capitulo 1 - Introdução - Paul FerrisMetricas de Marketing - Capitulo 1 - Introdução - Paul Ferris
Metricas de Marketing - Capitulo 1 - Introdução - Paul FerrisLeonardo Naressi
 
Metricas de Marketing - Capitulo 1 - Paul Farris
Metricas de Marketing  - Capitulo 1 - Paul FarrisMetricas de Marketing  - Capitulo 1 - Paul Farris
Metricas de Marketing - Capitulo 1 - Paul FarrisLeonardo Naressi
 
Métricas, Redes Sociais e Buzz Intelligence
Métricas, Redes Sociais e Buzz IntelligenceMétricas, Redes Sociais e Buzz Intelligence
Métricas, Redes Sociais e Buzz IntelligenceLeonardo Naressi
 
Data-Driven Marketing - Intercon 2012 Métricas
Data-Driven Marketing - Intercon 2012 MétricasData-Driven Marketing - Intercon 2012 Métricas
Data-Driven Marketing - Intercon 2012 MétricasLeonardo Naressi
 
comScore brazil services overview geral abr12
comScore brazil services overview geral   abr12comScore brazil services overview geral   abr12
comScore brazil services overview geral abr12Leonardo Naressi
 
Apresentacao Hitwise Brasil
Apresentacao Hitwise BrasilApresentacao Hitwise Brasil
Apresentacao Hitwise BrasilLeonardo Naressi
 
Future in focus brazil mar2012 final
Future in focus brazil mar2012 finalFuture in focus brazil mar2012 final
Future in focus brazil mar2012 finalLeonardo Naressi
 
Apresentacao Comite de Metricas IAB - Maio/2012
Apresentacao Comite de Metricas IAB - Maio/2012Apresentacao Comite de Metricas IAB - Maio/2012
Apresentacao Comite de Metricas IAB - Maio/2012Leonardo Naressi
 
Web Analytics no TcheSEO 2011
Web Analytics no TcheSEO 2011Web Analytics no TcheSEO 2011
Web Analytics no TcheSEO 2011Leonardo Naressi
 
Trabalhando com palavras-chave e tráfego orgânico no Google Analytics
Trabalhando com palavras-chave e tráfego orgânico no Google Analytics Trabalhando com palavras-chave e tráfego orgânico no Google Analytics
Trabalhando com palavras-chave e tráfego orgânico no Google Analytics Leonardo Naressi
 
O show de Paul McCartney no Brasil nas redes sociais
O show de Paul McCartney no Brasil nas redes sociaisO show de Paul McCartney no Brasil nas redes sociais
O show de Paul McCartney no Brasil nas redes sociaisLeonardo Naressi
 

More from Leonardo Naressi (20)

Data science no marketing - Estatistica e Computacao para entender o Consumidor
Data science no marketing  - Estatistica e Computacao para entender o ConsumidorData science no marketing  - Estatistica e Computacao para entender o Consumidor
Data science no marketing - Estatistica e Computacao para entender o Consumidor
 
Atribuição de resutados em Social Media
Atribuição de resutados em Social MediaAtribuição de resutados em Social Media
Atribuição de resutados em Social Media
 
Text Mining - Social Media Week
Text Mining - Social Media WeekText Mining - Social Media Week
Text Mining - Social Media Week
 
Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)
Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)
Atribuição de marketing - Leo Naressi (Proxxima 2014 Garage ESPM)
 
Atribuição de resultados em marketing (WAW-RJ)
Atribuição de resultados em marketing (WAW-RJ)Atribuição de resultados em marketing (WAW-RJ)
Atribuição de resultados em marketing (WAW-RJ)
 
Atribuiçao de Resultados em Marketing
Atribuiçao de Resultados em MarketingAtribuiçao de Resultados em Marketing
Atribuiçao de Resultados em Marketing
 
Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013
Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013
Modelagem e Análise de Dados em PPC - Search Masters Brasil 2013
 
Atribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPM
Atribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPMAtribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPM
Atribuição de Marketing - Leo Naressi - Proxxima Garage 2014 ESPM
 
Modelagem e análise de dados em ppc - Search Masters Brasil 2013
Modelagem e análise de dados em ppc - Search Masters Brasil 2013Modelagem e análise de dados em ppc - Search Masters Brasil 2013
Modelagem e análise de dados em ppc - Search Masters Brasil 2013
 
Metricas de Marketing - Capitulo 1 - Introdução - Paul Ferris
Metricas de Marketing - Capitulo 1 - Introdução - Paul FerrisMetricas de Marketing - Capitulo 1 - Introdução - Paul Ferris
Metricas de Marketing - Capitulo 1 - Introdução - Paul Ferris
 
Metricas de Marketing - Capitulo 1 - Paul Farris
Metricas de Marketing  - Capitulo 1 - Paul FarrisMetricas de Marketing  - Capitulo 1 - Paul Farris
Metricas de Marketing - Capitulo 1 - Paul Farris
 
Métricas, Redes Sociais e Buzz Intelligence
Métricas, Redes Sociais e Buzz IntelligenceMétricas, Redes Sociais e Buzz Intelligence
Métricas, Redes Sociais e Buzz Intelligence
 
Data-Driven Marketing - Intercon 2012 Métricas
Data-Driven Marketing - Intercon 2012 MétricasData-Driven Marketing - Intercon 2012 Métricas
Data-Driven Marketing - Intercon 2012 Métricas
 
comScore brazil services overview geral abr12
comScore brazil services overview geral   abr12comScore brazil services overview geral   abr12
comScore brazil services overview geral abr12
 
Apresentacao Hitwise Brasil
Apresentacao Hitwise BrasilApresentacao Hitwise Brasil
Apresentacao Hitwise Brasil
 
Future in focus brazil mar2012 final
Future in focus brazil mar2012 finalFuture in focus brazil mar2012 final
Future in focus brazil mar2012 final
 
Apresentacao Comite de Metricas IAB - Maio/2012
Apresentacao Comite de Metricas IAB - Maio/2012Apresentacao Comite de Metricas IAB - Maio/2012
Apresentacao Comite de Metricas IAB - Maio/2012
 
Web Analytics no TcheSEO 2011
Web Analytics no TcheSEO 2011Web Analytics no TcheSEO 2011
Web Analytics no TcheSEO 2011
 
Trabalhando com palavras-chave e tráfego orgânico no Google Analytics
Trabalhando com palavras-chave e tráfego orgânico no Google Analytics Trabalhando com palavras-chave e tráfego orgânico no Google Analytics
Trabalhando com palavras-chave e tráfego orgânico no Google Analytics
 
O show de Paul McCartney no Brasil nas redes sociais
O show de Paul McCartney no Brasil nas redes sociaisO show de Paul McCartney no Brasil nas redes sociais
O show de Paul McCartney no Brasil nas redes sociais
 

Recently uploaded

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 

Recently uploaded (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

Measuring The Immeasurable - Visitor Engagement