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Nice UX 
Leonid Jack
Little Big Details 
EXTRA or MISSING mile ?
in real life…
Kleenex
Tesla
Nice UX 
is 
Solving problems 
Providing feedback 
Adding value 
Unforgettable
Nice UX 
solving problems
1) Solving Problems: Chrome 
Speaker icon on a tab if a sound played in it
1) Solving Problems: Google 
a reminder about upcoming movie release date on google search
1) Solving Problems: Google Camera 
a rotate icon while phone is vertical and in video mode, encouraging you to record proper horizontal videos
1) Solving Problems: Google Hangouts 
automatically mutes your mic if it hears you typing while others are talking
1) Solving Problems: Paper 
the category title fade out as it gets closer to the icons in the upper right corner
1) Solving Problems: Uber 
In the subject line for a receipt, the time of day of your ride is in contextual and in plane language
1) Solving Problems: iOS 
The camera app dynamically casts a drop shadow for text when displaying 
over a bright background
1) Solving Problems: Etsy 
the site gently encourages you to the requisite five words and beyond
1) Solving Problems: Amazon 
faux 3D animations to guide the user to view the back and internal book details
1) Solving Problems: Foursquare 
”When no data for opening hours, they suggest “See when people check in
1) Solving Problems: Slack 
send an email to your phone that will automatically sign you in
1) Solving Problems: InVision 
mislabelled a PSD as an PNG ? (the file you’re trying to upload is too large)
Nice UX 
providing feedback
2) Providing Feedback: Pinterest 
helping understand the context of my actions
2) Providing Feedback: Paper 
closing the messages popup
2) Providing Feedback: Paper 
Click on the “more likes” box on a popular post to see people’s names fly out into a long list
2) Providing Feedback: Paper 
a feedback upon “Like” received on paper
2) Providing Feedback: Flickr 
the placeholder text in the search field changes depending on the search filter
2) Providing Feedback: Google Now 
Tapping the information icon on a card flips it around, revealing the back and some additional text
2) Providing Feedback: Skype 
First-time user popup
2) Providing Feedback: Hyperlapse 
Speed (dropped frames) both on a button and a view itself
2) Providing Feedback: Google Now 
Setting a reminder on Google Now
2) Providing Feedback: Path 
Back icon is Path’s signature ‘P’ logo. Text stays readable while rotating
2) Providing Feedback: Path 
Continuing to scroll adjusts the date and time dynamically based on which post is underneath it on the view
Nice UX 
adding value
3) Adding value: Instapaper 
The “add a folder” button automatically turns into a form field for the name
3) Adding value: Medium 
select text in a post, share buttons come up, tweet is pre-filled
3) Adding value: Twitter 
Pull down for multiple Twitter accounts menu
3) Adding value: Amsterdam Museum 
opening hours for today
3) Adding value: Flickr 
live-filters showing the effect on an actual photo
3) Adding value: Google Maps 
the path home has a light blue outline
3) Adding value: Fiverr 
shows the explanation of your account balance on figures hover
3) Adding value: Waymate 
the loading page shows you the weather info for the destination
3) Adding value: Tweetbot 3 
when adding a photo to a tweet “Use Last Photo Taken” is an option
3) Adding value: TED 
video continues to play at the top left corner
3) Adding value: Path 
a tap on the frosted-glass search bar in the main app view, bring up a few filtering options bubbles
3) Adding value: Slideshare 
mobile preview on desktop monitor
Nice UX 
unforgettable
4) Unforgettable: Twitter 
Launching the Twitter app builds energy and emotion right from the start
4) Unforgettable: Hyperlapse 
Impressive short introduction to a first-time user
4) Unforgettable: Basecamp 
on a form field error, the character makes a surprising facial expression and points to the relevant field
4) Unforgettable: Pinterest 
focus on benefits, not features
4) Unforgettable: Secret 
Tapping view the comments – the card slides to the top of the screen, pushing the status bar out of sight
4) Unforgettable: Flickr 
delightful experience that adds a personal touch to the entire app
4) Unforgettable: Facebook 
nearby friends feature shows your own picture with your partner’s to illustrate its use
4) Unforgettable: InVision Blog 
Title changes to “Don’t forget to read this…” if you on a different tab
4) Unforgettable: TeuxDeux 
the copy of plans engages users personal attitude
4) Unforgettable: Vimeo 
it makes fart noises when you scroll up and down
4) Unforgettable: Nice Ocean
4) Unforgettable: Nice Ocean
4) Unforgettable: Nice Ocean
4) Unforgettable: Nice Ocean
4) Unforgettable: Nice Ocean
Nice UX 
is 
Solving problems 
Providing feedback 
Adding value 
Unforgettable
Thank you !

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Nice UX

Editor's Notes

  1. Always think about that extra mile like of probably missing mile - “maybe i could do it better” We can see those little big details all around us + corporate & B2C apps We can also endlessly improve this UX in all areas