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Memes as Games: A Procedural Rhetoric Perspective 
on the Critical Potential of Internet Memes

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Vortrag gemeinsam mit Jens Seiffert-Brockmann im Rahmen des Kongresses Momentum15: Kritik, Track #1 "Medien als Vehikel der Kritik", 23. Oktober 2015

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Memes as Games: A Procedural Rhetoric Perspective 
on the Critical Potential of Internet Memes

  1. 1. Memes as Games A Procedural Rhetoric Perspective 
 on the Critical Potential of Internet Memes Leonhard Dobusch Freie Universität Berlin October 22-25, 2015
 Momentum Congress, Hallstatt Jens Seiffert-Brockmann
 Universität Wien
  2. 2. Internet Meme:
 Definition an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet “ „Internet Meme“ in Wikipedia
  3. 3. Dance to the Meme:
 Harlem Shake & Co
  4. 4. Was zeichnet Memes aus? Langlebigkeit
 (Longevity) Fruchtbarkeit (Fecundity) Einfache Kopierbarkeit
 (Fidelity) Meme-Game
  5. 5. ‣ Schwere Nachvollziehbarkeit ! ‣ Ergebnis kollektiver Prozesse und Anstrengungen ! ‣ Dezentral & Bottom-up Spezifisch-kritisches Potential von Memes?
  6. 6. Noch einmal das Beispiel „Hope“-Meme (1) Große Zahl an MitspielerInnen ! (2) Tausende Variationen ! (3) Dezentrale Kreativität ! (4) Partiell-kritischer Impetus nähren }
  7. 7. Danke.

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