Product Thinking From a Coaches Lens

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PMOfficers all rights reserved 2021
Webinars Series
The Magic of the PMO
Product Thinking From
a Coaches Lens
Key Highlights for the audience:
1. Is Product Owner only responsible for a Good product?
2. Can a Product Owner become a Good Coach?
3. Role of an Agile Coach in co creating & building a Good
Product
4. Can Agile Coaches coach Product Owners in a Service
organization?
Speaker:
Ashutosh Bhatawadekar
Moderator: Associate Consultant PMOfficers
Date Wednesday 28th April 2021
18.30 Barcelona,Spain Local Time
Transformation Leader, Agile Strategist, Coach,
Design Thinker, Gamification Learner, Project
Management Consultant, PMP & Agile Trainer
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Transformation Leader, Agile Strategist, Coach, Design Thinker, Gamification Learner, Project
• Senior Industry Professional having 21 years of experience in the field of Enterprise wide Agile
Transformation, Scaled Agile & Scrum implementation, Agile Coaching, Agile Test Strategy,
Software Project Management, Project Consulting, PMO, Center of Excellence (CoE), Software
Quality Assurance & Control
Core Consulting experience & expertise in the area of
• Coaching & Consulting teams in their Agile journey
• Scaled Agile Framework Implementation & Rollout
• Implementing Agile Practices like Test Driven Development (TDD), ATDD & CI/CD
• Transitioning projects from the Traditional Software Development to Agile Methodology
• Experience In Project Management Office (PMO) Setup, Transition & Management
• Experience In Proposal Preparation, Solution Design & Solution Re-validation

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1. IceBreaker
2. PRODUCT / TECHNOLOGY Mix
3. IDEOS – 3 Lenses of Innovation
4. Diffusion of Innovation Curve
5. Product / Feature Prioritization Matrix
6. Product Disruptions – Digital Era
Conclusions
Round Questions

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Identify What’s unique about this photograph?
Robert Cornelius, Person who took world’s 1st Selfie
In October 1839, at 30-years-old, Robert Cornelius decided to attempt
to take a self-portrait of himself outside of the family lamp-
manufacturing store. Cornelius set up his camera and then ran into the
frame sitting motionless for a good 10–15 minutes.
The produced photo contained an off-center image of a man with
crossed arms and ruffled hair.
This is widely regarded as the World’s first Selfie

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Quadrant 1
Existing Technology, Existing Market
Toothpaste, Soap, Wrist Watch
Quadrant 2
Scaling across Regions | Carrefour
Quadrant 3
AMAZON | Instagram
Quadrant 4 DRIVERLESS CAR
Existing Technology, New Market
New Technology, Existing Market
New Technology, New Market
(1)
(2) (4)
(3)

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For an Innovation to sustain
and grow we need…..
- Viability
- Desirability
- Feasibility
Business
People
Process
Innovation
- Viability
- Feasibility
- Desirability
IDEO’s Three Lenses of Innovation
Technology
Viability is explored through Cost Structure and Revenue
Streams.
Desirability is explored through Customer Segments,
Customer Relationships, Channels and Value Proposition.
Feasibility is explored through Key Resources, Key
Activities and Key Partners.

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Value to Consumers
- Appeal & Relevance: Is the idea appealing and does it
answer an evident unmet need?
- Ease of Use: To what degree is this idea easily used by
consumers?
- Anticipated Intent to Purchase: Do consumers anticipate
or demonstrate an intent to purchase and adopt the
idea?
Value to the Business
- Revenue Potential: How large are the estimated
addressable market and size of prize?
- Strategic Fit: Is the idea aligned to the brand architecture
and enterprise strategy?
- Differentiated & Ownable: Does the idea create a
competitive advantage that can be owned and defended
by the brand?

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A Minimum Viable Product (MVP) is a product with
enough features to attract early-adopter customers
and validate a product idea early in the product
development cycle.
In industries such as software, the MVP can help
the product team receive user feedback as quickly
as possible to iterate and improve the product.
A company might choose to develop and release
a minimum viable product (MVP) because its
product team wants to:
- Release a product to the market as quickly as
possible
- Test an idea with real users before committing
a large budget to the product’s full development
- Learn what resonates with the company’s
target market and what doesn’t

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The Minimal Marketable Product (MMP) is a different type
of product. It is based on the idea that less is more. The
MMP describes the product with the smallest possible
feature set that addresses the user needs, creates the
desired user experience, and can hence be marketed and
sold successfully.
The MMP is a tool to reduce time-to-market: It can be
launched more quickly than a fat, feature-rich one.
iPhone launched in 2007
How many features the phone did not provide compared to its
competitors?
1. No copy-and-paste
2. No Outlook integration
3. No voice recognition
Relation between MVP & MMP
Develop one or more MVPs to test your ideas and to acquire the
relevant knowledge. Then use your new insights to create and
launch the MMP – a product with just the right features and a
great user experience

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Many brands that were American icons have
dwindled and died. Better management of product
life cycles might have saved some of them, or
perhaps their time had just come.
Some examples:
- Oldsmobile began producing cars in 1897 but
the brand was killed off in 2004. Its gas-
guzzling muscle-car image lost its appeal,
General Motors decided.
- Woolworth's had a store in just about every
small town and city in America until it shuttered
its stores in 1997. It was the era
of Walmart and other big-box stores.
- Border's bookstore chain closed down in 2011.
It couldn't survive the internet age

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https://community.pmofficers.org/

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https://www.linkedin.com/in/ashutosh-
bhatawadekar/
GUESS CONTACT DATA & SM
Webinars Series
The Magic of the PMO
Speaker:
Ashutosh Bhatawadekar
Transformation Leader, Agile Strategist, Coach,
Design Thinker, Gamification Learner, Project
Ashutosh.Bhatawadekar@gmail.com
Ashutosh Bhatawadekar | Facebook
Agile Coaching & Transformation Leadership -
YouTube
@AshutoshBhataw1

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