5. In 2017 only 9% of marketers have developed a systematic
approach to producing, managing, and distributing content !
6. copyright 2018 SEMrush
Thereare planningflaws
@Fernando1Angulo Source: SEMrush The invisible Key to Content Succes
Its a challenge
to create a
target audience
content piece
It takes time
to create a
content plan
8. copyright 2018 SEMrush Source: SEMrush The invisible Key to Content Succes
Andwhenitcometopublishinganddistributing
Monitoring the
industry mentions
and analysing the
best performing
resources is a
challenge
18. copyright 2018 SEMrush
"Content strategies typically fail because they
haven’t really understood
the audience well enough¨.
Todd Wheatland, Author and Speaker, Global Strategy at King Content
28. copyright 2017 SEMrush Source: curata.com
DEFINE CAREFULLY YOUR USER PERSONA AND
BUYER PERSONAS
29. copyright 2017 SEMrush
Crea campañas de anuncios en base a tu competencia y ponles emociones
DO YOU KNOW WHAT PEOPLE ARE ASKING RELATED TO YOUR
PRODUCTS, SERVICES, BRAND?
35. Today’s tasks
1. CREATE NEW BLOG POST
2. WRITE BLOG POST
3. PUBLISH BLOG POST
@Fernando1Angulo
36. copyright 2018 SEMrush
People care about their own problems much
more than they care about your products.Source: SEMrush The invisible Key to Content Succes
37. copyright 2018 SEMrush
You need great quality content
that’s on-strategy, incites action and it’s delivered
constantly!
Source: SEMrush The invisible Key to Content Succes
46. 46
Content Marketing
Institute
B2B marketers report sales lead quality
as their #1 most important metric
for measuring content marketing success;
even more important than sales and conversions.
@Fernando1Angulo
49. @FernandoAngulo
Define Your
Key Metrics
Website traffic is a metric, but it may
not be the most important metric for
each content type.
Key metric for blog posts:
Key metric for podcasts:
49
55. copyright 2018 SEMrush
How well your content answers different types of
user queries ?
How relevant a certain topic may be for your
target audience?
Whatwillyouget?
@Fernando1Angulo
77. Don’t forget
to add
your own time
@Fernando1Angulo
Freelancing costs usually
extend outside the original cost of
the freelancer:
✓ Management time
✓ Editing time
✓ Communication time
77
86. copyright 2018 SEMrush
But before establishing the reporting
make sure you know what metrics are
important for your organisation!
Source: curata.com
Trackingandreporting
87. copyright 2018 SEMrush Source: curata.com
Source: SEMrush The invisible Key to Content Succes
Tracking and reporting