The document outlines 13 hypotheses for a business app that helps users find affordable nearby meals. Each hypothesis is tested by interviewing or surveying customers, restaurants, and IT experts to validate whether the hypothesis is supported. If 60% of respondents agree with the hypothesis, it is considered validated. The hypotheses focus on problems customers face, what customer segments would find value, what restaurants are willing to provide, the technical feasibility of the app, revenue models, and what additional features would provide value.
4. 1. Hypothesis
– Problem in the Market
• We believe that students and Business people have a
problem to find quickly a nearby and affordable meal.Hypothesis
• Survey to a sample of 50 students and 50 Business
people to check whether they have a problem to find
quickly a near by and affordable meal. Interview to 20
students and 20 business people.
Testing
• If 60% of the interviewees state they indeed have a
problem to find quickly a near by and affordable meal.Validation
Lean Entrepreneurship Project - Team3
5. 2. Hypothesis
– Customer Segment
• We believe that students will find an extra value and use
our app frequently (at least once a week) to search for
food promotions nearby them.
Hypothesis
• Survey to a sample of 50 students to check whether they
would find an extra value and use such app frequently.
Interview to 20 students.
Testing
• If 60% of the interviewees state they find extra value and
would like to use the app on a regular basis (at least once
a week).
Validation
Lean Entrepreneurship Project - Team3
6. 3. Hypothesis
– Customer Segment
• Business people will find an extra value and use
frequently our app (at least once a week) to search for
food promotions nearby them.
Hypothesis
• Survey to a sample of 50 business people to check
whether they would find an extra value and use such
app frequently. Interview to 20 business people.
Testing
• If 60% of the interviewees state they would find an
extra value and like to use the app on a regular basis
(at least once a week).
Validation
Lean Entrepreneurship Project - Team3
7. 4. Hypothesis
– Value Proposition
• Restaurants are willing to upload a meal frequently (at
least once week) to be displayed in our app.Hypothesis
• Interview 20 restaurants to check whether they would
be willing to upload meals on a weekly basis.Testing
• If 60% of the restaurants interviewed show the will to.Validation
Lean Entrepreneurship Project - Team3
8. 5. Hypothesis
– Value Proposition
• Restaurants are willing to have frequent food
promotions ready to be displayed in our app.Hypothesis
• Interview 20 restaurants to check whether they would
be willing to upload food offers on a weekly basis.Testing
• If 60% of the restaurants interviewed show the will to.Validation
Lean Entrepreneurship Project - Team3
9. 6. Hypothesis
– Value Proposition
• We believe that students and business people find it
simpler for their purpose to navigate in our app than
in existing apps.
Hypothesis
• Survey to a sample of 100 young and business people
(50+50) to check which App they find simpler to use.
(App prototyping). Interview to 20 young and business
people.
Testing
• If 60% of the interviewees find our app easier/simpler
to use.Validation
Lean Entrepreneurship Project - Team3
10. 7. Hypothesis
– Revenue Streams
• Restaurants are willing to pay a fee – base fee, bidding
and premium serviceHypothesis
• Interview 20 restaurants to check whether they would
be willing to pay an extra fee in order to put their
offers available for the public in our App.
Testing
• If 60% of the restaurants interviewed show the
interest in in paying such fee.Validation
Lean Entrepreneurship Project - Team3
11. 8. Hypothesis
– Key Activities
• The development of an App is technically feasible and
our functions don’t require a very costly technical
environment.)
Hypothesis
• Interview to at least 3 IT experts ( or companies in the
that area) to create a cost-benefit analysis for the app.Testing
• If 2 IT experts say it is possible to create our App both
in terms of technical feasibility and low costs.Validation
Lean Entrepreneurship Project - Team3
12. 9. Hypothesis
– Value Propositions
• Our customers would value the possibility of
paying throught their phones.Hypothesis
• Interview 20 students, 20 business people
and 20 restaurants.Testing
• If 60% of the intervieees value the mobile
payment service.Validation
Lean Entrepreneurship Project - Team3
13. 10. Hypothesis
– Value Proposition
• We believe that business and young people would
prefer our app if it has a complementary food delivery
service.
Hypothesis
• Survey to a sample of 100 young and business people
(50+50) to check whether they would get more value
from the App if it has a delivery system.
Testing
• If 60% of the interviewees value the delivery system.Validation
Lean Entrepreneurship Project - Team3
15. 11. Hypothesis
– Value Proposition
• We believe that restaurants people find it simpler for
their purpose to navigate in our app than in existing
apps.
Hypothesis
• Interview to 20 restaurantTesting
• If 60% of the interviewees find our app easier/simpler
to use.Validation
Lean Entrepreneurship Project - Team3
16. 12. Hypothesis
– Revenue Streams
• Our initial revenue will be
made mainly through
advertisement.
Hypothesis
Lean Entrepreneurship Project - Team3
17. 13. Hypothesis
– Value Proposition
• We believe that business and young people would
prefer our app if it has a complementary food delivery
system.
Hypothesis
• Survey to a sample of 150 young and business people
(100+50) to check whether they would get more value
from the App if it has a delivery system.
Testing
• If 60% of the interviewees value the delivery system.Validation
Lean Entrepreneurship Project - Team3
Editor's Notes
If the meeting yields positive results we will then incorporate this in our value proposition and check with our target segment whether they find this solution attractive/useful.