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Lecture ready class 4

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Class 4 - end of unit 1

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Lecture ready class 4

  1. 1. C L A S S 4 Sophomore English
  2. 2. Last Time - Neuromarketing Last time you listened to a long talk about neuromarketing. Let’s look again at your questions and answers. Listen and copy “the book’s answer” for each of the questions.
  3. 3. Neuro- marketing Here’s what the book says. Write these answers on page 9, part E of your book. 1. Neuromarketing is different because it studies brain reactions to products and advertising. 2. Researchers can know what part of the brain is used when a person looks at an ad or product.
  4. 4. Neuro- marketing Here’s what the book says. Write these answers on page 9, part E of your book. 3. In the blind taste test, the results were equal. When the brand names were given, 75% chose Coke over Pepsi. 4. They worry because it could be used to influence people without them knowing.
  5. 5. Expressions that signal the topic Expressions that signal the Lecture Plan  Today we’re going to talk about…  There are a few things we’ll be covering today… Review Lecture Language for Topic and Plan
  6. 6. Introduction 1 Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.
  7. 7. Introduction 1 Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.
  8. 8. Introduction 1 Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.
  9. 9. Introduction 1 Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.
  10. 10. Introduction 2 Today I want to discuss the amazing music of Mr. Justin Bieber. We’ve talked about his early days in Canada, and how he came to be the most beloved singer on Earth. To further demonstrate that he is the greatest singer in the history of the world, first, we’ll listen to the beautiful melodies of his first hit, “Baby, Baby”. Then, we’ll move on to his latest incredible single, “What Do You Mean?” Pay attention because we’re only going to hear each song ten times.
  11. 11. Introduction 2 Today I want to discuss the amazing music of Mr. Justin Bieber. We’ve talked about his early days in Canada, and how he came to be the most beloved singer on Earth. To further demonstrate that he is the greatest singer in the history of the world, first, we’ll listen to the beautiful melodies of his first hit, “Baby, Baby”. Then, we’ll move on to his latest incredible single, “What Do You Mean?” Pay attention because we’re only going to hear each song ten times.
  12. 12. Introduction 2 Today I want to discuss the amazing music of Mr. Justin Bieber. We’ve talked about his early days in Canada, and how he came to be the most beloved singer on Earth. To further demonstrate that he is the greatest singer in the history of the world, first, we’ll listen to the beautiful melodies of his first hit, “Baby, Baby”. Then, we’ll move on to his latest incredible single, “What Do You Mean?” Pay attention because we’re only going to hear each song ten times.
  13. 13. Introduction 2 Today I want to discuss the amazing music of Mr. Justin Bieber. We’ve talked about his early days in Canada, and how he came to be the most beloved singer on Earth. To further demonstrate that he is the greatest singer in the history of the world, first, we’ll listen to the beautiful melodies of his first hit, “Baby, Baby”. Then, we’ll move on to his latest incredible single, “What Do You Mean?” Pay attention because we’re only going to hear each song ten times.
  14. 14. Introduction 3 OK, everyone pay attention. Today’s topic is very, very serious. I’d like to tell you about something you might not know: your cat is trying to kill you. That’s right. Happy Kitty wants you dead. I will prove this by starting out with the latest research on animal behavior, followed by a look at different news stories from around the world of cat lovers who mysteriously died. I think you’ll be able to see for yourself that cats are in fact, not cute, but truly evil creatures.
  15. 15. Introduction 3 OK, everyone pay attention. Today’s topic is very, very serious. I’d like to tell you about something you might not know: your cat is trying to kill you. That’s right. Happy Kitty wants you dead. I will prove this by starting out with the latest research on animal behavior, followed by a look at different news stories from around the world of cat lovers who mysteriously died. I think you’ll be able to see for yourself that cats are in fact, not cute, but truly evil creatures.
  16. 16. Introduction 3 OK, everyone pay attention. Today’s topic is very, very serious. I’d like to tell you about something you might not know: your cat is trying to kill you. That’s right. Happy Kitty wants you dead. I will prove this by starting out with the latest research on animal behavior, followed by a look at different news stories from around the world of cat lovers who mysteriously died. I think you’ll be able to see for yourself that cats are in fact, not cute, but truly evil creatures.
  17. 17. Introduction 3 OK, everyone pay attention. Today’s topic is very, very serious. I’d like to tell you about something you might not know: your cat is trying to kill you. That’s right. Happy Kitty wants you dead. I will prove this by starting out with the latest research on animal behavior, followed by a look at different news stories from around the world of cat lovers who mysteriously died. I think you’ll be able to see for yourself that cats are in fact, not cute, but truly evil creatures.
  18. 18. The Target Audience Advertisers know how to  target their audiences  use appropriate persuasive technique Each year in the US: • Advertisers spend about $200 billion a year on TV advertising • The average American watches about 24,000 TV commercials http://television-commercial.net/
  19. 19. Who’s the audience?
  20. 20. Audience?
  21. 21. Audience?
  22. 22. Group Talk: Practice expressing your ideas Let's take a look at some recent ads  https://www.youtube.com/watch?v=iRGhmpDuu4Y  https://www.youtube.com/watch?v=4WTA_8waxTo  https://youtu.be/KwAPuVYJzSA?t=3m7s  https://youtu.be/KwAPuVYJzSA?t=0s  https://www.youtube.com/watch?v=FL7sh1Ipymk (sadvertising)  Talk about a new product you have recently bought. Why did you buy it?
  23. 23. Page 12: Present Your KnowledgeWhen presenting, make the audience feel that you: know your topic have something important to say  Good Posture  Eye Contact  Volume Authority & Confidence
  24. 24. Page 12: Present Your KnowledgePresentation Strategy: Look at everyone, not just the teacher. Don’t read. Use notes? Look up frequently. Avoid looking at the floor or ceiling. Speak loudly enough for everyone to hear you. A1: What did the speaker buy? A2: What factors influenced his buying decision? B: What two things did he do that hurt his presentation? C: How did he improve in the second video?
  25. 25. REVIEW PAGES 3-6 AND 12-13 Quiz Next Week

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