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Future of Tech “Conferences”
Daisuke Maki (@lestrrat)
May 23, 2019
10+ yrs organizing
Conferences
“grassroots” tech conferences
2009 “grassroots”
Organizer:
• We’ll get the venue and sort out sponsors
• You bring the content!
2009 “grassroots”
APendees:
• We have stuff we want to talk about!
• Let’s go talk some more about it aUerwards!
2019 “grassroots”
APendees:
• Entertain us! Barrage us with informaXon!
• Give us expensive swags! Feed us!
• I’m here to listen to other great speakers
2019 “grassroots”
Organizer:
• We’ll get the venue, food, hotels, entertainment,
speakers, really cool swags, booze, and we will
raise all the money required for this
Organizer:
• We’ll get the venue and sort out sponsors
• You bring the content!
I thought conferences were for ppl
who wanted to be heard…
What’s going on?
Simple: CommodiXzaXon
“Conferences” have
become common
This is a good thing!
ETOOMANYEVENTS
We are all fighXng to secure speaker
and aPendee Xme/aPenXon
Big Players
changing consumer expectaXons
• OSCON
• Google I/O
• re:Invent
• Decode
• etc
Big Players
• Big conferences need to gather WAY more
aPendees
• They bring good theme/speaker/content
• But most notably they bring….
GLITZor, “wine and dine”
“re:Invent Party” images
“Google I/O swag” images
“OSCON sponsor booth” images
Is glitz bad?
No
Truth:
To fight the war of “glitz” is to
fight the war of aPriXon.
Truth:
Glitz aPracts those who may
otherwise be uninterested (new blood)
(but also those who are there solely for the glitz)
Corollary:
Glitz (if handled incorrectly)
dilutes the core values of the
event
Where to go?
We’re planning a mercari-wide
conference in the future
We could reminisce of the old
days, but… the landscape has
already changed
• Focus on tech/engineers
• But provide the right amount of glitz
• To scale the event
• To make our engineers proud to be on
stage
Future Event
(this is harder than you may think)
What else can we do?
Where should we go?
Thoughts?
Let me know!

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Future of Tech "Conferences"