A workshop I gave at Berghs School of Communication as part of a Product UX education.

1. Christopher McCann
@letterpress_se
27 November 2015
User Story Mapping
Berghs
Photos: images.superfamous.com
nos.twnsnd.co

2. How did we get here ?
Jeff Patton @jeffpatton

3. Story
+
Map

4. A Good Story
s
Inciting Problem
Crisis
Climax
End
Hero/Goal

5. Problem
A Product Story
s
Competition
Who/Goal
Product Value
Goal
Met

6. The Story of your Design
Lets imagine a future.
Let’s assume for a minute that this solution is live, and let’s talk
about a day in the life of someone using it, and start telling their
story.
First, they would do this, then this, and so on...

7. Goal, Task, Tool
Our Solution
Activity
Task
Tool
Goal Framed Problem

8. The Map
Activites
People will use the system
for (verbs)
Steps
That make up the
Activity (verbs)
Details
Of the step above (verbs):
What are the specific
things they would do
here?
What are the alternative
things they could do?
Points of frustration or
delight ?
What would someone do if
something went wrong ?
Time

9. Steps
Details

10. Benefits
Common understanding of the Big Picture
Collaboration - physical objects helps
Find holes in our thinking
Allows analysis and planning

11. Preparation
Appoint a facilitator.
Identify the problem to be solved.
Assemble cross functional group of 3-8 persons.
Enough physical space.
Plan for 2-3 hours (max).

12. Exercise - Tell your story

13. Planning Julafton
You and your partner have invited your family to your
new apartment (45m²) for Julafton.
Family: 2 parents, 2 grandparents, brother and his
girlfriend with 2 children (ages 5 and 7). 10 people.
Brother, girlfriend and children are vegetarian.
Grandparents are ‘traditional’ in their tastes.

14. Write down all Steps (verbs) you can think of. (3 min)
Present and assemble all of the post-its notes on a timeline.
(5-7 min)
Group all post-its that belong together - in silence. (2 min)
Remove duplicates.
Give each group a name.
These groups are called Activities.
Prioritise Steps under Activities.
Instructions

15. Summary
You and your partner have invited your
family to your new apartment (45m²) for
Julafton.
Family: 2 parents, 2 grandparents, brother
and his girlfriend with 2 children (ages 5
and 7). 10 people.
Brother, girlfriend and children are
vegetarian.
Grandparents are ‘traditional’ in their
tastes.
Write down all of the Steps (verbs) you can
think of.
Each person presents their post-it notes.
Group notes that belong together - in
silence.
Remove duplicates.
Give each group a name.
These groups are called Activities.
Prioritise Steps under Activities.

16. Iteration
What would Da Vinci do?

17. Iteration
Iteration 2
'Make it better'
Iteration1
'Make it work'
Activites
People will use the system
for (verbs)
Steps
That make up the
Activity (verbs)
Details
Of the step above (verbs):
What are the specific
things they would do
here?
What are the alternative
things they could do?
Points of frustration or
delight ?
What would someone do if
something went wrong ?
Time

18. What I have Learned
Frame the problem - Identify problems, users, desired impact.
Tell a good story - Storyboards are helpful.
Do your research - Include ALL stakeholders.
Aim for cross-functional teams.
Avoid too many detailed questions.