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Using Storytelling in Fundraising

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Presented at the Nonprofit Storytelling Conference, November 2015

Published in: Government & Nonprofit
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Using Storytelling in Fundraising

  1. 1. Using Storytelling in Fundraising November 2015 Using Storytelling in Fundraising @LeahEustace #NPStoryConf
  2. 2. Using Storytelling in Fundraising November 2015
  3. 3. Using Storytelling in Fundraising November 2015 “Storytelling is so last year.” @LeahEustace #NPStoryConf
  4. 4. Using Storytelling in Fundraising November 2015 Actually, it’s so last 100,000 years @LeahEustace #NPStoryConf
  5. 5. Using Storytelling in Fundraising November 2015
  6. 6. Using Storytelling in Fundraising November 2015 Person 1: “Where’s Jack?” Person 2: “Well … I didn’t want to have to tell you, but I saw a yellow VW parked in front of Susan’s.” @LeahEustace #NPStoryConf Props: Kendall Haven
  7. 7. Using Storytelling in Fundraising November 2015 He went to the store. Fred died. Sharon went hungry and wept. @LeahEustace #NPStoryConf Props: Kendall Haven
  8. 8. Rodrigo Abd/Associated Press
  9. 9. Using Storytelling in Fundraising November 2015 Let’s unravel our brain @LeahEustace #NPStoryConf
  10. 10. Using Storytelling in Fundraising November 2015 How we think we make decisions @LeahEustace #NPStoryConf
  11. 11. Using Storytelling in Fundraising November 2015 How we actually make decisions @LeahEustace #NPStoryConf
  12. 12. Using Storytelling in Fundraising November 2015 Thinking fast and slow @LeahEustace #NPStoryConf
  13. 13. Using Storytelling in Fundraising November 2015 @LeahEustace #NPStoryConf
  14. 14. Using Storytelling in Fundraising November 2015 @LeahEustace #NPStoryConf
  15. 15. Using Storytelling in Fundraising November 2015 Emotion vs logic @LeahEustace #NPStoryConf
  16. 16. Using Storytelling in Fundraising November 2015 Emotion vs logic http://bit.ly/damasioTED @LeahEustace #NPStoryConf
  17. 17. Using Storytelling in Fundraising November 2015 @LeahEustace #NPStoryConf
  18. 18. Using Storytelling in Fundraising November 2015 Feeling emotion Empathy is the ability to see the world as another person, to share and understand another person’s feelings, needs, concerns and/or emotional state. (source: http://www.skillsyouneed.com/) @LeahEustace #NPStoryConf
  19. 19. Using Storytelling in Fundraising November 2015 Feeling emotion @LeahEustace #NPStoryConf
  20. 20. Using Storytelling in Fundraising November 2015 What are we getting at here? Emotion trumps logic … Logic seems to take over when things are far away and hard to grasp … @LeahEustace #NPStoryConf
  21. 21. Using Storytelling in Fundraising November 2015 Scenario one: Karen Klein @LeahEustace #NPStoryConf
  22. 22. Using Storytelling in Fundraising November 2015 Scenario two: Syria @LeahEustace #NPStoryConf
  23. 23. Using Storytelling in Fundraising November 2015 But then came Alan Kurdi @LeahEustace #NPStoryConf
  24. 24. Using Storytelling in Fundraising November 2015 Something going on really far away, for a really long time, involving millions of people, suddenly became relatable. Why? @LeahEustace #NPStoryConf
  25. 25. Using Storytelling in Fundraising November 2015 Donors experience psychic numbing “If I think of the mass I will never act, if I think of the one, I will.” @LeahEustace #NPStoryConf
  26. 26. Using Storytelling in Fundraising November 2015 How many saved lives? @LeahEustace #NPStoryConf
  27. 27. Using Storytelling in Fundraising November 2015 Give $10 million to fight a disease claiming 20,000 lives and save 10,000. or Give $10 million to fight a disease claiming 290,000 lives and save 20,000.
  28. 28. Using Storytelling in Fundraising November 2015 Emotion drives action @LeahEustace #NPStoryConf
  29. 29. Using Storytelling in Fundraising November 2015 How did Alan’s story make you feel? @LeahEustace #NPStoryConf
  30. 30. Using Storytelling in Fundraising November 2015 How we feel story @LeahEustace #NPStoryConf
  31. 31. Using Storytelling in Fundraising November 2015 How we feel story @LeahEustace #NPStoryConf
  32. 32. Using Storytelling in Fundraising November 2015 Our brains change as we age @LeahEustace #NPStoryConf
  33. 33. Using Storytelling in Fundraising November 2015 Visualized autobiography @LeahEustace #NPStoryConf
  34. 34. Using Storytelling in Fundraising November 2015 Psychological bias @LeahEustace #NPStoryConf
  35. 35. Using Storytelling in Fundraising November 2015 Why, not how The cause, not the institution @LeahEustace #NPStoryConf
  36. 36. Using Storytelling in Fundraising November 2015 “Your $100 donation today will help us double the size of our cancer center.” “Your $100 donation today will give a cancer patient’s mother a home away from home tonight.” @LeahEustace #NPStoryConf
  37. 37. Using Storytelling in Fundraising November 2015 Stories are all powerful @LeahEustace #NPStoryConf
  38. 38. Using Storytelling in Fundraising November 2015 Kronberg Castle @LeahEustace #NPStoryConf
  39. 39. Using Storytelling in Fundraising November 2015 Leah Eustace, ACFRE Chief Idea Goddess, Good Works leah@goodworksco.ca @LeahEustace #NPStoryConf

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