The document provides 20 tips for making effective websites that help non-profits build relationships, loyalty and raise more funds. Some key tips include designing the website with users and the organization's mission in mind, optimizing the website and content for search engines, prioritizing storytelling and content, ensuring the website is readable across devices and platforms, and measuring website performance and maximizing revenue through testing and optimization.
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Websites that Work! 20 Tips and Tools for Charitable Organizations
1. Fraser Green, CFRE & Holly Wagg, CFRE, Good Works
Todd Jamieson, Envision Online Media
Websites That Work!20 Tips and Tools You Can Use to Make Friends,
Build Loyalty and Raise More Money
2. Holly Wagg
Fraser Green Todd Jamieson
#FRDay13 www.goodworksco.ca | www.envisiononline.ca
Chief Strategist & Smartypants
Good Works
fraser@goodworksco.ca
blog.goodworksco.ca
Philanthropic Counsel
Good Works
holly@goodworksco.ca
blog.goodworksco.ca
Founder and CEO
Envision Online
todd@envisiononline.ca
25. #10 – Readability
#FRDay13 www.goodworksco.ca | www.envisiononline.ca
• Don’t underline unless it’s a hyperlink
• Too many different fonts
• Too many colours
• CAPS, italics, Bold,
Common Design Crimes
26. #10 – Readability
#FRDay13 www.goodworksco.ca | www.envisiononline.ca
• Beware of the fold
• 100-400 words
• Short paragraphs
• Headers are helpful
• Write at a grade 7 level
• www.read-able.com