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#CAGP16 @LeahEustace
Writing Workshop:
Collect, Write and Share Your Own Legacy Stories
Leah Eustace, M.Phil., CFRE, ACFRE...
#CAGP16 @LeahEustace
“The cat sat on 
the mat is not the 
beginning of a story. 
The cat sat on 
the dog's mat is.”
~ John...
#CAGP16 @LeahEustace
Why stories are awesome
• Keep the reader’s attention
• Help you communicate better
• Enhance your cr...
#CAGP16 @LeahEustace
How we think we make decisions
#CAGP16 @LeahEustace
How we actually make decisions
#CAGP16 @LeahEustace
Gathering stories
#CAGP16 @LeahEustace
Look… and listen
• Listen to what’s being said around
the water cooler
• What’s your founder story?
•...
#CAGP16 @LeahEustace
Extend an invitation
#CAGP16 @LeahEustace
Get out of your storytelling box
• Founding story
• Donor story
• Beneficiary story
• Impact story
• ...
#CAGP16 @LeahEustace
Always be prepared
#CAGP16 @LeahEustace
Conducting an interview
#CAGP16 @LeahEustace
Preparing your interviewee
#CAGP16 @LeahEustace
Preparing yourself
#CAGP16 @LeahEustace
Tips and tricks
#CAGP16 @LeahEustace
STORY GATHERING EXERCISE
#CAGP16 @LeahEustace
Six word stories
For sale: baby shoes. Never worn.
No dinner. No home. No hope.
One dream dared, one ...
#CAGP16 @LeahEustace
Writing
#CAGP16 @LeahEustace
Writing
Connection
•Introduce your main character
Conflict
•What obstacle does the character need to
...
#CAGP16 @LeahEustace
The identifiable victim
“If I think of the
mass I will never
act, if I think of the
one, I will”
#CAGP16 @LeahEustace
Why, not how
#CAGP16 @LeahEustace
Think about the end product
#CAGP16 @LeahEustace
PUTTING OUR STORYTELLING
SKILLS TO WORK
#CAGP16 @LeahEustace
Involving the subject of your
story in the process
#CAGP16 @LeahEustace
Thank you!
Leah Eustace, M.Phil., CFRE, ACFRE
Principal & Chief Idea Goddess
Good Works
leah@goodwork...
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Writing Workshop: Collect, Write and Share Your Own Legacy Stories

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Presentation by Leah Eustace, ACFRE at the CAGP National Conference in April 2016

Published in: Government & Nonprofit
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Writing Workshop: Collect, Write and Share Your Own Legacy Stories

  1. 1. #CAGP16 @LeahEustace Writing Workshop: Collect, Write and Share Your Own Legacy Stories Leah Eustace, M.Phil., CFRE, ACFRE Chief Idea Goddess Good Works @LeahEustace http://bit.ly/CAGP16Eustace
  2. 2. #CAGP16 @LeahEustace “The cat sat on  the mat is not the  beginning of a story.  The cat sat on  the dog's mat is.” ~ John le Carré
  3. 3. #CAGP16 @LeahEustace Why stories are awesome • Keep the reader’s attention • Help you communicate better • Enhance your credibility • Linger longer • Get passed along • Raise more money!
  4. 4. #CAGP16 @LeahEustace How we think we make decisions
  5. 5. #CAGP16 @LeahEustace How we actually make decisions
  6. 6. #CAGP16 @LeahEustace Gathering stories
  7. 7. #CAGP16 @LeahEustace Look… and listen • Listen to what’s being said around the water cooler • What’s your founder story? • Talk to people on the front lines • Think about your own story… • Attend your charity’s events • Keep an eye on your social media feeds • At the end of every day ask yourself “what happened today that would make a good story?”
  8. 8. #CAGP16 @LeahEustace Extend an invitation
  9. 9. #CAGP16 @LeahEustace Get out of your storytelling box • Founding story • Donor story • Beneficiary story • Impact story • Vision story • Your story • Get creative
  10. 10. #CAGP16 @LeahEustace Always be prepared
  11. 11. #CAGP16 @LeahEustace Conducting an interview
  12. 12. #CAGP16 @LeahEustace Preparing your interviewee
  13. 13. #CAGP16 @LeahEustace Preparing yourself
  14. 14. #CAGP16 @LeahEustace Tips and tricks
  15. 15. #CAGP16 @LeahEustace STORY GATHERING EXERCISE
  16. 16. #CAGP16 @LeahEustace Six word stories For sale: baby shoes. Never worn. No dinner. No home. No hope. One dream dared, one girl ablaze.
  17. 17. #CAGP16 @LeahEustace Writing
  18. 18. #CAGP16 @LeahEustace Writing Connection •Introduce your main character Conflict •What obstacle does the character need to overcome? •Intro your organization (include donors) Conquest •How can your donors help fix the problem? •Why are you the right organization? •Call to action
  19. 19. #CAGP16 @LeahEustace The identifiable victim “If I think of the mass I will never act, if I think of the one, I will”
  20. 20. #CAGP16 @LeahEustace Why, not how
  21. 21. #CAGP16 @LeahEustace Think about the end product
  22. 22. #CAGP16 @LeahEustace PUTTING OUR STORYTELLING SKILLS TO WORK
  23. 23. #CAGP16 @LeahEustace Involving the subject of your story in the process
  24. 24. #CAGP16 @LeahEustace Thank you! Leah Eustace, M.Phil., CFRE, ACFRE Principal & Chief Idea Goddess Good Works leah@goodworksco.ca www.goodworksco.ca @LeahEustace

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