1. IS A DIFFERENT KIND
OF FULL SERVICE AGENCY
RUSSIA, MOSCOW
+ 7 495 545 45 86
HELLO@accorddigital.ru Accorddigital.COM
Moscow, Perevedenevsky side-street, 18, bld. 3 JULY 2012
2. AGENCY
WHAT WE DO COMPANY’S HISTORY
We do full service in digital marketing communica-
tions Accord Digital was founded in May, 2010 by
team of digital, creative, strategic plan-
ning and client service professionals.
OUR VALUES
Clients are our partners
Our main success benchmark is clients’high ROI
Our communication ideas are always based on digi-
tal
OUR MISSION
Create brand digital assets for human
benefits
Accorddigital.COM
3. PROCESS
1 2 3 4 5
BRIEF STRATEGY CREATIVE PRODUCTION PROMOTION
Sometimes at the stage of We develop communication We create ideas of inte- Nowadays a product that we We know that every idea
commercial offer prepa- strategies considering chang- grated campaigns and form produce isn’t just something needs its unique audi-
ration we create a brief es in consumer’s behavior, in channels opened for discus- you usually use in advertising ence; therefore we do
ourselves instead of a cli- their way of thinking and in sion, that keep consumers and communications. Digital- media planning that will
ent as often not everyone decision-making processes to within brand communica- asset of any brand has become guarantee the most ef-
really understands which build a successful campaign tion. We develop integral an element of consumer’s eco- fective contact.
way their brand can be and to create a desired atti- platforms, advertising system. Now communication is
integrated into digital. It tude. campaigns and ecosystems going both ways, moreoverlet-
also happens that at first to help brands to become an ting us to study the consumer-
we just receive a marketing essential part of consum- and to correct the strategies
objectives that we convert ers’ daily life. in working order. Every brand
into the strategic brief, and has a chance to grip the audi-
later,after client’s confir- ence’s attention and to get the
mation, into a communica- feedback. The consumer, who’s
tion strategy. interested in your product, will
help to develop their selves by
opening new ROI opportunities.
Accorddigital.COM
4. SERVICES
Strategic planning of advertising Ideas & Creative Strategic planning of creative
campaigns conceptions for digital campaigns
Research of brand activities and position in digital sphere Development of content and ideas for social media promotion
Research of digital audience Development of online games conceptions
Brand Digital platformdevelopment Development of mobile interfaces
Strategic planning of integrated campaigns Creation of conceptions for direct mail and CRM
Brand strategy in social media Creation of conceptions and strategy for digital video campaigns
E-commerce Creation of conceptions for digital media campaigns, banners, online
Mobile Creation of scenarios for viral videos
ROI oriented strategies
Production Promotion
Design (Digital, Motion, Presentations, 3D, POSm,etc.) Seeding in social networks
Site development (Html (Non-flash), Flash, sites for mobile platforms, portals, on- Seeding in blogosphere
line stores) Development of social instruments to
Development of mobile applications for iPhone, iPad, Android, Win. Mobile platforms rang the project knowledge effect
Development of Internet banners of any difficulty (including interactive ones) Media planning of banners campaign
Development of social networks applications (FB.COM / VK.COM / Odnoklassniki) Media planning of mobile ads
Brand support in social media Media planning of video campaigns
Photosessions SEO / PPC
Video production, post-production
BTL / non-standard
5. TEAM
Vasily Kostin Vladimir Levochkin Egor Volick
CEO CFO CCO
There are 30 em-
ployees working in
our Moscow office
for a moment, and
more than 60 free-
lance employees
all over Russia, USA,
France and Spain.
Anton Elizarov Sergey MitNik
CLIENT SERVICE DIRECTOR GENERAL PRODUCER
7. CHALLENGE: STRATEGY:
Develop an application for brand’s STRATEGY:
Facebook page where users could look We looked at the challenge from the other
through legendary brand’s line-up point of view. In the campaign center we
didn’t put bike itself, but brand attitude. In
brand page on Facebook we created the full
atmosphere of so called «bikers’ romance»:
any model can be seen against beautiful night
Moscow backgrounds.
Application works without Flash usage, but
still has the highest level of animation. Spares
and accessories are presented in the applica-
tion as well. Everything can be ordered online
right from Facebook, and moreover users can
apply for a test-drive.
8. CHALLENGE: STRATEGY:
Attract highschool graduates and stu- Create a digital platform with essen-
dents to participate in the«Milk Genera- tial recruiting tools. Media planning
tion» program and campaign launch.
9. CHALLENGE:
Develop a strategy of Kommersant
FM brand presence in digital, describe
methods of ROI.
STATEGY:
We developed a conception of Kommersant
FM club, suggested a strategy of brand pres-
ence in Internet, in social networks, in mobile
platforms ad in offline events. That’s the
strategy of TA involvement and ROI based
advertising model.
RESULTS:
We built a multilevel CRM system, which
unites audience of radio station and of Inter-
net with great ROI opportunities. Increase
of subscribers amount in all communication
channels.
10. CHALLENGE: STRATEGY:
Develop a multimedia presentation for EvereST-S sales house to The main idea of presentation is based on philosophy of TV channels and audience attitude: STS – is an amusement park, Domashny – park,
use it for presentation of holding’s projects. Peretz – cabare. We developed Full-Flash presentation using photographic images of STS-Media projects’ main characters. The presentation
has an administrative system, STS manager can instantly update it
11. CHALLENGE: STRATEGY:
Create materials to support new Myako- Development of product Key-Visual
vAshberry with cognac product launch. Development of product based cocktails
Photosession, cocktails retouch for POS-materials
12. CHALLENGE: STRATEGY: RESULTS:
Conduct a joint Moto season opening for Harley- First stage of campaign was a video invitation from CEO of Harley-Davidson Thousands of views of invitation video, new likes at
Davidson and Jim Beam, moreoverwe had to Moscow that let us to attract brand’s fans attention to the event. In Jim Beam Jim Beam page, 250 invitations and 15 prizes won by
support the event in social networks and raffle Facebook page, that already had loyal brand audience, we launched a Harley-Da- brand fans.
off the prizes and invitations. vidson application. By means of simple competitions awards winners quite easy
won their prizes and invitations to the event. During the event we shooted a
video about Moto season opening, that was seeded in social networks for brand
fans.
13. CHALLENGE: STRATEGY: RESULTS:
Develop brand site for Myagkov Vodka We created a project with unique implementation technique and HTML, JS, CSS usage that work much more effective The site has become the main brand communication plat-
according to new brand communication on download speed, on operation stability, on reflection and on functionality. Site’s design is an interactive environment, form and it was highly appreciated by the audience that can
strategy. something like Myagkov’s inside world that site visitors can discover. Bright, vivid, in dynamics and effective – all that be proved by time spent on site – 4.5 minutes - and by low
thanks to special 3D design forms and details. Myagkov World is multifaceted, and that design and technological decision bounce rate – 25%.
helped us to solve that problem.
14. CHALLENGE:
Create promo site for a new Sony tablet
STRATEGY:
New Android tablet is a company’s revolution-
ary product from both form factor and design.
We created the same revolutionary site. As the
main visual object we put the tablet itself that
was recreated in 3D format. The tablet can be
examined in details by means of control ele-
ments, that also lets users to find out about all
functional solutions and possibilities. The site
itself is made as an interactive presentation
with content in dynamics, and in spite of all this
we didn’t use the Flash technology, which let us
increase the downloading speed and view atall
mobile platforms.
RESULTS:
The site has become the main digital platform
of new product presentation. It was highly
evaluated by bloggers who in their independent
reports were referring to the promo site. During
the campaign it was visited by tens of thou-
sands of Russian internet users with minimal
bounce rate around 15%. Average time spent
on site was up to 7 minutes. Such results are
reached due to new site usability approach and
modern technologies in site layout and pro-
gramming.
15. CHALLENGE: RESULTS:
Develop promo site for new summer Lipton campaign
More than 1.5 mio of visitors, more than 80 000 of users
STRATEGY: who registered their dance floors to struggle for the prize.
Main idea is based on crowdsourcing philosophy where it’s possible to create one’s own dance floor and to invite their friends. The dance floor with the maxi- The special site protection let us make the competition
mum amount of dancers wins. Every week the best dance floor is chosen and its founder gets a prize. We integrated the maximum quantity of instruments fare.
for social interaction and sharing as to invite friends at the dance floor it has to be customized (the environment, the music, illumination, etc.).
16. CHALLENGE:
Develop a creative competition for all social net-
works where Sportmaster has its official brand
pages.
STRATEGY:
We developed an application for popular Russian social networks – Odnoklassniki, Vkontakte, Facebook. The com-
petition gave users three options: to make their own “sports” video, draw a “sport” picture inside the application or
send us their “sports” photo. All competition were synchronized into one data basewhich let us manage and moder-
ate thecompetitionusing one administrative system.
During 2 competition’s stages we managed to involve more than 300000
RESULTS: participants.
17. CHALLENGE: STRATEGY: RESULTS:
Develop promo site for Spanish wine We developed a site disclosing the action’s mechanic, that also was used as the maininformation source for the More than 5000 site visitors
brand promo campaign with participa- participants. Brand fans had to buy a bottle of wine, to save the cork, to register on the promo site and later More than 1500 filled forms to participate in
tion of the famous football team Man- apply for a guaranteed prize. It was important for us to synthesize 2 energetic brands: Spanish casiliero diablo and company’s further actions
chester United. English MANUTD. Our decision let us to create the new design in within the brands guidelines, that was approved
in both head offices.
18. CHALLENGE: STRATEGY:
Develop a promo site for new We created a site with megalopolis panorama shooted by the new Cyber-shot camera that let us demonstrate its advantages such
Cyber-shot camera line-up as high definition, mechanical and digital zoom of new generation and a unique hand shaking stabilizing system . As brand’s TA is
young active people,with every mouse pointing at panorama users were suggested to look through the camera’s advantages and
every explanationhad its own unique interactive function.
RESULTS:
Active media support let us attract tens of thousands of users on site and disclose the values of the new product. These conclusions are proved by
the long time spent on site - up to 6 minutes. And high sharing index (Facebook, Vkontake, Twitter) let us judge about high users interest.
19. CHALLENGE: STRATEGY:
Develop a unique marketing instrument for product Collaborating with famous Russian bar tenders we de-
realization in various channels: Digital,BTL, On-trade, Off- veloped 100 unique cocktails’ recipes based on Myagkov
trade. vodka. All recipes, photos, stories were transformed into
one Flash-presentation called “Cocktail Expert by Myag-
kov”.
KEY-VISUAL FLASH-presentatoin
20. 100
of unique Coctails
RESULTS:
We created unique cocktails based on the Myagkov vodka and a preparation guide.
All that can be distributed in various communication channels.
21. CHALLENGE: STRATEGY: RESULTS:
Create a new format of TV-watching iPhone and iPad applications with unique interactive opportunity Objective is reached.
to check-in while watching off-line TV programs. The more check-
ССЫЛКА ДЛЯ УСТАНОВКИ APP: in s are made, the higher are the chances to become a program’s
http://itunes.apple.com/ru/app/id424573894?mt=8 producer and to see your name in the final title.
22. CHALLENGE:
Carry on a summer campaign to support season discounts on Maserati
Quattroporte model.
STRATEGY:
- Audience analytics;
- Media planning;
- Creation of POS-materials;
- Online analytics of campaign results and campaign correcting
RESULTS:
15% bounce rate
Average time spent on site - 5-6 minutes
10% salesincrease
23. For Myagkov vodka we created a TV commercial demonstrating the updated brand and new unique product qualitites
24. “The Penthouse Club Moscow” is the first club of “The Penthouse Club” network CHALLENGE:
Create Russian site the American strip-club network
opened beyond the USA. The club has an area more than 2000 square meters. Create a conversion model: SEO + SMM >> site >> club visitor
STRATEGY:
Create a non-Flash site based on modern technologies
Adapt site for mobile
Optimize site for search engine machines
Optimize club’s digital assets for online search
Site active promotion in Yandex, Google
Promotion of site’s photo content
Create a Facebook account to announce club’s parties
Put links to Penthouse in themes sites
RESULTS:
Average time spent on site – 3 minutes
Bounce rate just 26%
Depth of view – 4.24 from 5 pages
25. CHALLENGE:
Develop a digital strategy for the project
Train bar tenders and consumers how to make cocktails
Create a long terms marketing instrument to increase bourbon
brand loyalty
IDEA:
In USA they collected the cocktailes that had their unique history at time
of gangsters and prohibition. All recipes and legends of cocktails’ creation
are completely restored. We suggest you to touch the history and feel
the taste of America at time of 30’s.
СТРАТЕГИЯ:
Develop a catalogue of legendary bourbon cocktails
Create the catalogue in a form ease of access for users
Create catalogue application for iPhone and Android
Place special navigation disk on the bourbon bottles
PR publications in themes magazines with links to the application
Accounts in social media (YouTube & Facebook)
RESULTS:
30% increase of bars suggesting bourbon cocktails
26. RESULTS:
CHALLENGE: 16 days
Develop a digital campaign to support the new Renault Fluence launch at 51 Russian cities
dealerscenters 88 Renault dealer centers
in collaboration with «Most Creative Club» 160 people in organization team
255 promoters
STRATEGY: 8069 competition participants
Live broadcast to the site www.bigfluence.ru 14267 potential Renault Fluence purchasers
Streaming video from 88 show rooms in 51 cities in real time 25 081 contacts with potential consumers in auto salons
542 535BigFluence.ru visitors
28. CHALLENGE:
Create material for presentation of new product to regional dealers
STRATEGY:
Create flash-presentation on CD
Create print version of presentation in A4 format
30. CHALLENGE:
Become №1 brand in American whisky segment, taking the
lead over competitor
STRATEGY:
Make a real whisky battle between the competitors
RESULTS:
According to Nielsen research bourbon Jim Beam became №1
by sales in December, 2011 taking the lead over its main com-
petitorJack Daniels.
TASTECHALLENGE.RU
31. According to RESULTS:
Launch Spanishwhisky DYC in Russian market Objective is reached.
STRATEGY: Russian DYC website:
Integrated campaign based on key Spanish values (the whisky http://www.dycwhisky.ru/
origin country)
32. CHALLENGE:
Create an integrated campaign for Sauza tequila
Create an information resource about Nustro tequila project
STRATEGY:
Develop a project site with next content:
- Recipe of the huge cocktail “Sauzarita” making
- Use the code from Sauza bottle to download the music
- Find their photos from Tanuki restaurant
- -Find out more information about the tequila
33. We are always open to new collaboration!
Vladimir Levochkin, CFO : Russia, MOSCOW
NEW BUSINESS
+ 7 495 545 45 86
+ 7 903 158 13 84 HELLO@accorddigital.ru Accorddigital.COM
vlevochkin@accorddigital.ru Moscow, Perevedenevsky side-street, 18, bld. 3
