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ANALYSING DIGIPAKS
PLASTIC BEACH - GORILLAZ
                    (2010)
     CGI IMAGE OF AN
     ISLAND RISING                                                INTERTEXTUAL
     OUT OF THE SEA,                                         REFERENCES - DISTINCTLY
     IN VIBRANT                                              SIMILAR TO TRACY ISLAND
     COLOURS -                                                 FROM THUNDERBIRDS
     FUTURISTIC                                                       (1960S)
     APOCALYPTIC.

BAND NAME AND ALBUM TITLE
                                                             IT IS MYSTERIOUS AT FIRST
    PRESENTED AS IF IT IS
                                                           GLANCE WHICH ENCOURAGES A
  FLOATING ON THE WAVES.
                                                           POTENTIAL BUYER TO PICK IT UP
  GRAFFITI STYLE WRITING
                                                                 AND LOOK CLOSER. IT,
    COMPLEMENTING THE
                                                           THEREFORE, ENCOURAGES THE
   CARTOON STYLE OF THE
                                                            READER TO LOOK FOR MORE
 VIRTUAL BAND. THE IMAGE
                                                           ARTWORK INSIDE THE DIGIPAK.
REFLECTS THE ALUM NAME OF
 AN UNNATURAL SEASCAPE.

  THE WHOLE CONCEPT OF GORILLAZ IS A FICTIONAL UNIVERSE, INHABITED BY A VIRTUAL BAND OF
 CARTOON CHARACTERS. THE ARTWORK IS DRAWN BY JAMIE HEWLETT, A VISUAL DIRECTOR OF THE
BAND, WITH THE MUSIC WRITTEN BY DAMON ALBARN. THE CHARACTERS HAVE BEEN GIVEN DISTINCT
                           PERSONALITIES AS IF THEY WERE REAL.
 GORILLAZ APPEALS TO A WIDE AUDIENCE WORLDWIDE. THE SUGGESTION OF TRACY ISLAND MIGHT
               APPEAL TO PEOPLE WHO WATCHED THE PROGRAMME IN THE 1960S.
FURTHER ARTWORK -
                                              GORILLAZ ARTWORK
                                                  HAS BECOME
                                              COLLECTIBLE AND THE
                                                 STYLE IS VERY
                                                RECOGNISABLE.
                                              CONTINUITY APPEALS
                                                 TO FANS AND,
                                               ESPECIALLY IN THIS
   THE INSIDE OF AN ABSTRACT DEPICTION OF     CASE, THE GORILLAZ.
  WHAT LOOKS LIKE A SHIPWRECK, IT SPANS
BOTH LEFT AND RIGHT. THE DISC’S ARTWORK IS
THE TELESCOPE OF THE SUBMARINE FEATURED
ON THE INSIDE, IN BLACK AND WHITE. THE DISC
 FEATURES IN THE RIGHT SLEEVE OF THE PACK,
  IN THE LEFT SIDE IS A LEAFLET WITH OTHER
    ARTWORK OF THE VIRTUAL BAND, TRACK                   THE BACK COVER HAS A
LISTING AND CREDITS TO THE REAL MUSICIANS.              BARCODE, TRACK LISTING,
                                                       RECORD LABEL INFORMATION,
                                                       AND ANOTHER IMAGE OF THE
                                                                 BAND.


 THE DISC ARTWORK HAS
   THE SAME THEME OF
    THREAT AND SEA.
IS THIS IT - THE STROKES

                                                         THE GLOVE FURTHER
  MONOCHROME - MAKES IT                               SUGGESTS THE EROTIC AND
  SEEM TIMELESS. THE                                  SEDUCTIVE NATURE OF THE
  ONLY COLOUR IS THE RED                              PERSON. THE SHINE OF THE
  ALBUM TITLE. RED                                   GLOVE ALSO ADDS TEXTURE TO
  SYMBOLISES DANGER AND                                      THE COVER.
  POSSIBLY SEXUALITY SO
  APPROPRIATE FOR THIS                               THE TITLE AND BAND NAME ARE
  VOYEUIRISTIC ALBUM                                  IN A RELATIVELY SMALL, FINE
  COVER.                                             PRINT. IS THIS IT’ DOESN’T HAVE
                                                       A QUESTION MARK WHICH IS
                                                         UNCONVENTIONAL AND
                                                      JUXTAPOSED WITH THE IMAGE,
                                                        MAKES US ASK WHAT THE
                                                           QUESTION IS ABOUT.

    THE IMAGE IS A HIGH QUALITY MONOCHROME IMAGE OF AN
EXPLICIT NATURE, SUGGESTING AN EDGY, DARING ELEMENT TO THE
BAND. THE IMAGE SUGGESTS THY ARE DISMISSING CONVENTIONS.
  THE ARTIST IMAGE IS ON THE BACK - AND ARE NOT SCARED OF
                  PUSHING THE BOUNDARIES.
BACK COVER
               SMALL PRINT FOR TRACK LISTING,
               THE ONLY COLOUR BEING THE RED
                OF THE NUMBERS AND FURTHER
                  DOWN WITH RECORD LABEL
                        INFORMATION.
               UNCONVENTIONALLY, MOST F THE
                BAND ARE NOT LOOKING AT THE
                 CAMERA. THE SHADOWS FLOW
                   FURTHER OFF THE COVER,
                   SUGGESTING CONTINUITY.

ON THE INSIDE, THERE IS A FOLDOUT POSTER OF
 MEMBERS OF THE BAND AND IMAGES OF OTHER
BAND AND IMAGES OF OTHER PEOPLE INVOLVED.        CASUAL POSING, TAKEN WITH A
THESE PICTURES ALMOST PRISON-LIKE, FACE ON       WIDE ANGLE LENS FROM A LOW
    SHOTS (BREAKS CONVENTION AS IT IS             ANGLE WHICH IS EFFECTIVE IN
   FEATURED ON INSIDE IS AN IMAGE NOT IN        CREATING TRAIN TRACK STYLING
     MONOCHROME OF TWO CHAIRS AND A               ON THE WALLS AT THE SIDES.
 COLLECTION OF VINTAGE CARS, ADDING TO THE
            FEEL OF BEING RETRO.

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Digipaks

  • 2. PLASTIC BEACH - GORILLAZ (2010) CGI IMAGE OF AN ISLAND RISING INTERTEXTUAL OUT OF THE SEA, REFERENCES - DISTINCTLY IN VIBRANT SIMILAR TO TRACY ISLAND COLOURS - FROM THUNDERBIRDS FUTURISTIC (1960S) APOCALYPTIC. BAND NAME AND ALBUM TITLE IT IS MYSTERIOUS AT FIRST PRESENTED AS IF IT IS GLANCE WHICH ENCOURAGES A FLOATING ON THE WAVES. POTENTIAL BUYER TO PICK IT UP GRAFFITI STYLE WRITING AND LOOK CLOSER. IT, COMPLEMENTING THE THEREFORE, ENCOURAGES THE CARTOON STYLE OF THE READER TO LOOK FOR MORE VIRTUAL BAND. THE IMAGE ARTWORK INSIDE THE DIGIPAK. REFLECTS THE ALUM NAME OF AN UNNATURAL SEASCAPE. THE WHOLE CONCEPT OF GORILLAZ IS A FICTIONAL UNIVERSE, INHABITED BY A VIRTUAL BAND OF CARTOON CHARACTERS. THE ARTWORK IS DRAWN BY JAMIE HEWLETT, A VISUAL DIRECTOR OF THE BAND, WITH THE MUSIC WRITTEN BY DAMON ALBARN. THE CHARACTERS HAVE BEEN GIVEN DISTINCT PERSONALITIES AS IF THEY WERE REAL. GORILLAZ APPEALS TO A WIDE AUDIENCE WORLDWIDE. THE SUGGESTION OF TRACY ISLAND MIGHT APPEAL TO PEOPLE WHO WATCHED THE PROGRAMME IN THE 1960S.
  • 3. FURTHER ARTWORK - GORILLAZ ARTWORK HAS BECOME COLLECTIBLE AND THE STYLE IS VERY RECOGNISABLE. CONTINUITY APPEALS TO FANS AND, ESPECIALLY IN THIS THE INSIDE OF AN ABSTRACT DEPICTION OF CASE, THE GORILLAZ. WHAT LOOKS LIKE A SHIPWRECK, IT SPANS BOTH LEFT AND RIGHT. THE DISC’S ARTWORK IS THE TELESCOPE OF THE SUBMARINE FEATURED ON THE INSIDE, IN BLACK AND WHITE. THE DISC FEATURES IN THE RIGHT SLEEVE OF THE PACK, IN THE LEFT SIDE IS A LEAFLET WITH OTHER ARTWORK OF THE VIRTUAL BAND, TRACK THE BACK COVER HAS A LISTING AND CREDITS TO THE REAL MUSICIANS. BARCODE, TRACK LISTING, RECORD LABEL INFORMATION, AND ANOTHER IMAGE OF THE BAND. THE DISC ARTWORK HAS THE SAME THEME OF THREAT AND SEA.
  • 4. IS THIS IT - THE STROKES THE GLOVE FURTHER MONOCHROME - MAKES IT SUGGESTS THE EROTIC AND SEEM TIMELESS. THE SEDUCTIVE NATURE OF THE ONLY COLOUR IS THE RED PERSON. THE SHINE OF THE ALBUM TITLE. RED GLOVE ALSO ADDS TEXTURE TO SYMBOLISES DANGER AND THE COVER. POSSIBLY SEXUALITY SO APPROPRIATE FOR THIS THE TITLE AND BAND NAME ARE VOYEUIRISTIC ALBUM IN A RELATIVELY SMALL, FINE COVER. PRINT. IS THIS IT’ DOESN’T HAVE A QUESTION MARK WHICH IS UNCONVENTIONAL AND JUXTAPOSED WITH THE IMAGE, MAKES US ASK WHAT THE QUESTION IS ABOUT. THE IMAGE IS A HIGH QUALITY MONOCHROME IMAGE OF AN EXPLICIT NATURE, SUGGESTING AN EDGY, DARING ELEMENT TO THE BAND. THE IMAGE SUGGESTS THY ARE DISMISSING CONVENTIONS. THE ARTIST IMAGE IS ON THE BACK - AND ARE NOT SCARED OF PUSHING THE BOUNDARIES.
  • 5. BACK COVER SMALL PRINT FOR TRACK LISTING, THE ONLY COLOUR BEING THE RED OF THE NUMBERS AND FURTHER DOWN WITH RECORD LABEL INFORMATION. UNCONVENTIONALLY, MOST F THE BAND ARE NOT LOOKING AT THE CAMERA. THE SHADOWS FLOW FURTHER OFF THE COVER, SUGGESTING CONTINUITY. ON THE INSIDE, THERE IS A FOLDOUT POSTER OF MEMBERS OF THE BAND AND IMAGES OF OTHER BAND AND IMAGES OF OTHER PEOPLE INVOLVED. CASUAL POSING, TAKEN WITH A THESE PICTURES ALMOST PRISON-LIKE, FACE ON WIDE ANGLE LENS FROM A LOW SHOTS (BREAKS CONVENTION AS IT IS ANGLE WHICH IS EFFECTIVE IN FEATURED ON INSIDE IS AN IMAGE NOT IN CREATING TRAIN TRACK STYLING MONOCHROME OF TWO CHAIRS AND A ON THE WALLS AT THE SIDES. COLLECTION OF VINTAGE CARS, ADDING TO THE FEEL OF BEING RETRO.