2. Today I started to research into other films and see how they attracted
their audiences. I looked into other films such as Insidious and although
the film's plot is rather different, the techniques the film uses for
distribution and popularity is very similar to what i have done. I therefore
started by looking to see what their front page of their website looked
like and how they enticed their audiences.
3. As i looked at the website for Insidious, i notices they
presented the genre very clearly. For example, in the
picture to the right you can notice that the genre of
horror/thriller is being conveyed which is shown by the
sinister facial expression of the boy and the dark
colours used as a whole. The creators made people
attracted to their production from the use of iTunes and
Facebook allowing them to keep the public aware of a
film status and progression of the production. Cleverly,
they have included 'actual' paranormal sightings/
encounters to almost make the genre become reality.
4. On the left is my homepage to my website for my film,
Out of Sight. Rather differently, i opted for a trailer
because viewers are automatically drawn into a visual
representation of the film as they click on the website.
Similar to the Insidious website, i have attracted and
addressed my audience by using social media such as
Facebook and Twitter as the popularity and use of these
media groups are expanding at a rapid scale. I had also
come up with the idea of creating tabs at the bottom of
the website such as 'About' and 'Media' where the
audience can become informed of the plot and media,
such as screenshots and more trailers, is available to
view. If the viewer clicked on more, then he/she could
enter a competition in which 5 tickets to see Q&A at
Curzon Cinemas lead by Director Lewis Harland would
randomly be won.
5. Another way in which film makers address their audience is
promotion through Facebook.
As of February 2012, Facebook has more than 845 million
active users.
Film makers therefore see this as an opportunity to expand
their ways of distributing their productions.
As a result, i used the same technique by creating my own
Facebook page based on the movie.
I found out that creating a page on Facebook allows the
creator to find new members and to create adverts
further promoting the film.
