Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Regional Digital Director, MEA at L'Oréal
Industry
Advertising / Marketing / PR
Website
www.lexbz.me
About
Before joining Facebook, Lex was the Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. In this role he oversaw the digital, direct and CRM competencies for the region. He successfully managed the merger of Arc Worldwide and Leo Burnett into a full-service integrated agency and played a lead role in the acquisition of Flip Media into the group. Prior to this he was a Business Director for JWT & RMG Connect in Paris, and the WPP France Lead for the HSBC account.
He has also worked for the relationship marketing group FullSIX, where he was responsible for US development, and Island Global Yachting part of the Island Capital real estate merchant bank group. In these r...
- Presentations
- Documents
- Infographics
Digital in 2017: Western Asia
We Are Social Singapore
•
7 years ago
Transformation & Disruption Digitale - 5 tendances pour 2016 - HUBFORUM Paris
HUB INSTITUTE
•
8 years ago
Tendances digitales 2015
Vanksen
•
9 years ago
[Slides] Digital Transformation, with Brian Solis
Altimeter, a Prophet Company
•
9 years ago
Internet Trends 2014 - Redesigned
Emiland
•
9 years ago
Digital Transformation: What it is and how to get there
Econsultancy
•
10 years ago
Social Media Stats 2014
Social Strand Media
•
10 years ago
The SoDA Report (Volume 2, 2013)
Society of Digital Agencies
•
10 years ago
What's Your Perception Strategy? (Why It's NOT All About Content)
Stephen Anderson
•
12 years ago
Mobile Abilities Map
Helge Tennø
•
14 years ago
Ad Agencies Need to Get Mobile (includes notes)
edward boches
•
12 years ago
Tim Malbon How to Actually Make Something | MDW August 2011
Boulder Digital Works at CU
•
12 years ago
Creating Start-Up Success
Alexander Osterwalder
•
13 years ago
The Planner Survey 2011
Heather LeFevre
•
12 years ago
Social media around the world 2011
Steven Van Belleghem
•
12 years ago
Startup Metrics for Pirates
Dave McClure
•
16 years ago
The Brand Gap
coolstuff
•
17 years ago
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer
•
12 years ago
Social Media is Dead. Long Live Social Media ROI
Stefanos Karagos
•
13 years ago
Voir QR: The History, Use & Abuse of QR Codes
Tactica Interactive
•
13 years ago