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Customer Interviews

What I learned from the user experience community & others.

Recommended readings:
http://www.slideshare.net/johannakollmann/how-to-get-more-than-opinions-interview-techniques-and-advice
http://giffconstable.com/2011/07/12-tips-for-customer-development-interviews-revised/
http://www.slideshare.net/cindyalvarez/m-6065975

Customer Interviews

  1. 1. What I learned aboutcustomer interviews in the last 6 months Lukas Fittl lukas@fittl.com
  2. 2. About Me• Entrepreneur (Efficient Cloud, Soup.io)• Member of Spark59 (Lean Canvas, Running Lean)• http://founderswiki.com/
  3. 3. What is aCustomer Interview?
  4. 4. “What are you trying to learn?”Don’t learn for learning’s sake!
  5. 5. Take Notes Using Index Cards
  6. 6. Topic Maps
  7. 7. Card Sorting
  8. 8. Price changesthe conversation
  9. 9. Thanks! Keep learning:founderswiki.com Lukas Fittl lukas@fittl.com

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