1. INTERNATIONAL GENERAL PRESENTATION
February 14

2. 2
New York
London & Paris
Hong Kong
3 HUBS 3 EDITIONS 28 INT`L WEEKLIES
3 ONLINE EDITIONS
GLOBAL JOURNALISM
46 NEWS BUREAUX
Chinese (News + T)
EMEA ASIA
17 DIGITAL PLATFORMS
US
English

3. UNDER A SINGLE GLOBAL MEDIA BRAND

4. 4
THE WORLD AND WHAT TO MAKE OF IT

5. READERS USE MULTIPLE PLATFORMS THROUGHOUT THE DAY
5
Sources: New York Times Platform Study, February 2013; Webtrends, Localytics, January 2013

6. USER EXPERIENCE THAT TRANSLATES ACROSS PLATFORMS
6
PRINT ONLINE iPAD
NEWS APP
IPHONE
NEWS APP
NYTIMES
MOBILE
ANDROID NEWS
APP
Detailed circulation
THOUGHT
LEADER
CONFERENCES
Global Forums
Luxury
Conference
Luxury
Hospitality…
6
5.3 million
readers
globally
45 million
unique visitors
1.5 million
unique visitors
82.8 million
monthly page
views
3.2 million
unique visitors
71.7 million
monthly page views
36.3 million unique
visitors*
128 million
monthly page
views*
440,614
unique visitors
13.3 million
monthly page
views
Sources: MRI Doublebase 2013; INYT Reader Survey 2012, Comscore Sept 2013; Localytics and iTunes Connect September 13
610 million
monthly page
views

7. 7
Unique Users (000)
MOBILE EVERYWHERE ON ANY DEVICE
20 MOBILE / TABLET
+
3 DESKTOP
=
23 DIGITAL PLATFORMS
Flipboard
NYT
Kindle
Fire Google
Glass App
Leap Motion
App
iPhone
News App
Mobile
Web
The Scoop
iPhone App
Real Estate
iPhone App
iPad
News App
iPad
Safari
Browser
T Chinese
iPad App
The
Collection
iPad App
Windows 7.5
News App
Windows 8
News App
Android
News App
BlackBerry10
App
Chinese iPad
News App
NYT
NowOpinion
iPad
Cooking App

8. 8
A LEADING ONLINE NEWS PROVIDER INSIDE AND OUTSIDE THE U.S.
Source: ComScore September 2013 .
*Global includes Canada – ***EMEA Total excludes UK where BBC.com cannot receive advertising-
***WSJ.com APAC total excludes Chinese, Japanese website editions.
Unique Users (000)
See Primary Markets audience
Unique Users (000) Global* US EMEA** APAC*** Latin America
The New York Times 44,593 28,717 7,951 4,312 1,541
CNN 46,471 40,539 1,518 1,130 396
BBC 26,280 10,760 7,545 5,255 794
Wall Street Journal 21,520 15,240 2,383 2,665 353
USA Today 31,390 26,128 2,259 1,431 378
Washington Post 23,327 18,485 2,401 1,238 347
Time 17,347 11,351 2,605 2,042 350
Businessweek 10,057 6,281 1,525 1,562 159
Economist 4,448 1,916 1,125 930 212
Financial Times 9,109 5,116 2,881 523 80

9. A LARGE AUDIENCE HIGHLY ENGAGED ONLINE
Source : Comscore Sept 2013
* BBC news excludes UK as BBC.com cannot receive advertising
Total Unique
Audience
(million)
Total Web pages
views
(million)
Average web
pages per
person
Average pages
per visitor
Average minutes
per person per
month
The NYTimes 44.6 610 14 14 21.4
Dailies
FT 9.1 38 4 4 5.8
WSJ 21.5 216 9 9 11.4
Washington Post 23.3 187 8 8 8.3
USAToday 31.3 407 13 13 15.1
Economist 4.4 20 4 4 4
Businessweek 10 31 3 3 3
Forbes 26 173 7 7 7
CNN 46 1.067 23 23 23
BBC News* 26.2 579 16 8 16
CNNMoney 12.7 117 9 9 9
9

10. EMEA/ASIA Weekday US
The New York
Times MagazineP
NYTimes.com
Total Audience (000) 440 2,632 2,507 4,358
Men 76% 60% 60% 64%
Women 24% 40% 40% 36%
Median Age 55 51 53 46
College Graduate+ 91% 89% 81% 87%
Professional/Managerial 64% 68% 66% 71%
Median HHI $ 247,865 $160,324 $166,391 $159,874
10Source: 2013 Ipsos Affluent Survey- Opinion matter 2012- OJD 2013 for total audience
DEMOGRAPHIC OF THE AUDIENCE
The NYT audience is very affluent

11. • September 2013: a total of 1,206,214 paid subscribers
• 803,772 are digital only subscribers
• Our premium print and digital subscription pricing policy
generates good results on both platforms, shaping a new
model for the NYTG that is focusing on subscribers
Source: **September 2013 NY Times internal data, *AAM Publisher’s - media owner websites, July 2013 (FT Print: US cost). All publications: reference market for Europe is France.
FT premium digital : unlimited access + Personalized email briefings + Portfolio tools + Exclusive access to The Lex Column + ePaper access + Exclusive weekly emails
Print
Digital
A LARGE AUDIENCE HIGHLY ENGAGED
11

12. Sources: Twitter, Cascade, Facebook, Flipboard, Google, Pinterest, February 2014
OUR CONTENT IS SHARED THROUGH SOCIAL PLATFORMS
12
10.9 million followers
(main account)
tweeted
3 times every
4 seconds
5.4 million fans
(main page)
2.2 million users include
NYTimes.com
in their Google+ circles
and “like” the main page
over 1.3 million
monthly uniques
over 25 million flips
of our content on a
monthly basis
67 boards and over 75,414
followers

13. TIMES VIDEO
•Continuous Evolution
13
Continuous Evolution

14. 14
2014: AN EVEN BETTER WEB EXPERIENCE

15. 15
The Ribbon
Ad unit is built into the navigation of the site. When user clicks on Ad, it expands to fill the page. Allows
for Swiping Motion, Keyboard swipe or use of mouse.
ARTICLE REDESIGN NEW AD UNITS: THE RIBBON

16. 16
Ad unit is built into the navigation of the site. When user clicks on Ad, it expands to fill the page. Allows
for Swiping Motion, Keyboard swipe or use of mouse.
ARTICLE REDESIGN NEW AD UNITS: IN LINE SCREEN

17. 17
The main component of the Escalator kicks off as a persistent footer ad, and then expands mid-page
into an immersive, rich media unit
ARTICLE REDESIGN NEW AD UNITS: THE ESCALATOR

18. EVOLVING DIGITAL STORYTELLING: E-SINGLES
18
Second multimedia story featuring a
subatomic particle said to be key to
the workings of the universe
CHASING HIGGS BOSONSNOW FALL
First-ever New York Times E-Single
and winner of the 2013 Pulitzer Prize
for Feature Writing
ARIZONA FIREFIGHTERS
An interactive map showcasing the
territory of Yarnell, Arizona, and the
wildfire that claimed the lives of an
elite group of firefighters
A SHORT HISTORY OF
THE HIGHRISE
Interactive documentary exploring the
identity, social class and global change
through the history of the highrise
By Pulitzer Prize-winning journalist
Barry Bearak, features legendary
jockey Russell Baze in this
multimedia story
THE JOCKEY
INVISIBLE CHILD:
DASANI’S HOMELESS LIFE
5-part series about a child and her
family – eight kids and two parents –
living in a homeless shelter in
Brooklyn, New York

19. A UNIQUE STORYTELLING CAPABILITY
For the Olympics, The New York times revolutionized the way
we look at winter sports through infographics, slideshows,
and interactive videos…and the world took notice.
Winter Olympics Coverage included:
• Real-time updates
• In-depth analysis of the games, the athletes and the
dynamics of their settings
• Rich photography, video and interactive visualizations
• Social media engagement via a dedicated Olympics
handle on Twitter
• Live multimedia posts on Facebook
• Multi-platform print, mobile, tablet and web coverage
19

20. BRAND CONTENT: THE PAID POST CONCEPT
Paid Post launched on NYTimes.com in January 2014, and we have already
run campaigns from Dell, Intel , United and Goldman Sachs
Branded Content pages offer
 Custom, branded long-form content in a format consistent with Times-
inspired storytelling techniques and visual presentation
 Enable target audience to remain within the NYTimes.com, navigating easily
from branded messaging to editorial content throughout the site
 Optional inclusion of integrated social media elements
 Branded offerings are promoted through contextually relevant and high-
traffic environments
 Our creative solutions team in Paris and New York will work closely with you
to create new content. You may also supply your own content.
 Sponsored content can include text, photos, interactive graphics, interactive
multimedia and videos
 Integration of NYT archive material relevant to your chosen topic
 A unique url id provided eg: paid/post/nytimes/campaign/brand
Click image to view live demo

21. PAID POST TRAFFIC DRIVERS
The Ribbon
TARGETING • Contextual • Data • Geo
21
Home Page C-Column
Launch mid March
MOTH (Middle of the Home Page)

22. PAID POST: ART & SCIENCE
22
Native Advertising & Social Distribution
New York Times Storytelling Technology
Goldman Sachs’ Data Visualization, developed
by The New York Times Brand Content Studio
The New York Times’ data visualization, developed
by The New York Times Newsroom
Click image to view live demo

23. UNITED AIRLINES PAID POST

24. PROGRAMMATIC OPPORTUNITIES AT THE NEW YORK TIMES
24
We’re working with key agencies, trading desks and advertisers to bring the engaged New York Times audience and context to you
with all the benefits of speed and targeting that programmatic offers.
Our inventory is currently available
globally in
display, mobile, video, search and
e-mail with these active channel
partners.
...
We have made our section targeting
available programmatically, the same
way we offer it through an insertion
order.
We offer audience extensions to
leverage our first-party data with Krux
and extend your campaigns by
continuing the conversation with our
audience, both on NYTimes.com and
outside our digital space.

25. AUDIENCE EXTENSION
• An advertiser can extend their reach and drive purchase conversions
through programmatic opportunities
• Programmatic opportunities identify readers on NYTimes.com that
exhibit an advertiser’s desired behavior
• An advertiser’s ad(s) is served to the target audience when readers
consume content, both on NYTimes.com and through channel partners
that align with the client’s profile requests
• We can assist with sequencing ads and/or optimize an advertiser’s
creative based on the contextual and audience targeting capabilities of
NYTimes.com
25
NYTimes.com/Real Estate
NYTimes.com Real Estate
Audience Extension
NYT Network Real Estate
Audience Extension

26. LAUNCHED IN APRIL 2014: NYTNOW
26
NEED TO KNOW
and FUN TO KNOW
The NYT Now app
contains mobile-first
summaries of the most
important news of the
day, with links to full-
text articles
TELL ME WHAT’S CHANGED
NYT Now updates you each
time you check in. The app
guides you and helps connect
the dots whenever possible
KEEP ME PREPARED
NYT Now keeps you
abreast of what is
currently happening:
news events, expected
results and other top
features
INTEGRATE INTO
MY LIFE
NYT Now can connect
with your iPhone.
Making it easy to take
advantage of the
information the NYT Now
app provides to you
Mock ups For conceptual purposes only.

27. TIMES PREMIER: ONLY FOR THE PRIVILEGED
• Launched on April 2, Times Premier will deliver a premium
experience for The New York Times’s most loyal and engaged
audience.
• A subscription opportunity of the highest tier, providing a
golden ticket for all of the ―behind the scenes‖ content, telling
the story behind the story and granting exclusive access to
content like special reports, video, and events.
• Users will also receive bonus content such as additional
Crosswords, curated from The New York Times archives and
other unique puzzles created exclusively for this insatiable
audience.
• Co-branded marketing opportunities
 The exclusive launch partner will enjoy high-profile co-
branded marketing opportunities, including a press
release and subscriber e-mail announcing this anticipated
new product
 The launch sponsor may also have the opportunity to
provide co-branded access to Times Premier to a limited
number of the Times’s most engaged users and as a
value to their own customers

28. CAPTURING NEW AUDIENCES IN CHINA
Our range of platforms aimed at one of the world’s biggest internet
markets takes a localized approach to reach an educated, affluent
audience of global citizens.
• CN.NYTimes.com + News Digest - Launched in June 2012:
• Providing a Native Chinese audience that presents translations of the
best of NYT’s English-language reporting alongside original work from
Chinese journalists and columnists. The News Digest Email Blast is
sent to opt-in subscribers in Chinese Mondays-Fridays.
• T China + Style Digest – Launched in October 2013:
• The site carries much of the same world-class content that has made T
magazine a global success, but the Chinese T site goes
further, expanding the T footprint with coverage of
health, education, technology and real estate. Our weekly email blast
reaches a dedicated Chinese-reading audience.
• iPad Apps:
• The New York Times Chinese News app
• Launched March 2014
• T Chinese iPad app
• Launched February 2014
• iPhone App: The New York Times Chinese News app
• Launched March 2014

29. TIMES VIDEO
•Mobile & Tablet Opportunities
29
Mobile & Tablet Opportunities

30. GROWTH ON MOBILE & TABLET
UNIQUE DEVICES 103 million 3.2 million 441,000 34,000 33,000 35,000 12,000
SESSIONS 20.6 million 37 million 7 million 538,000 369,000 99,000 94,000
PAGE VIEWS 36.2 million 71.7
million
13.3 million 1.2 million 606,000 475,000 1 million
UNIQUE DEVICES 84 million 1.5 million 112,000 35,000 21,000 101,000 1.4 million
SESSIONS 18.3 million 18.3 million 1.3 million 464,000 68,000 319,000 n/a
PAGE VIEWS 56.4 million 82.9 million 2.5 million 918,000 767,000 906,000 28.9 million
Sources: Localytics, Flurry, iTunes Connect, Webtrends, Conmio, Pentaho, Ad Ops, Flipboard. September 2013. Web users are based on cookies. ―Unique Device‖
app users derive from device-based IDs.

31. TABLET: IPAD OVERVIEW
• The New York Times iPad App Features:
 More than 25 sections of Times content
 More than 50 blogs
 World class video and slideshows
 Interactive news features
• With the launch of iOS7, The New York Times continues to
unify our cross-platform user experiences. Our redesigned
iPad App will feature a number of enhancements, including:
 Infinite-scroll functionality without pagination, making
content easier to discover
 All sections will be accessible via the home screen.
 Users can expand sections to explore the full content
within each
 Premium new ad positions
• Geo targeting : US and Ex US
• Section targeting

32. TABLET: ANDROID TABLET APP
• With the launch of iOS7 The New York Times has redesigned the
iPhone News App. New features include:
 Improved navigation with the ability to swipe from section to
section and article to article to scan and discover content
 A cleaner, more engaging design that includes custom layouts
and full-bleed images specifically designed for each section
 Richer integration of photography, video and interactive story
elements, including more images and multimedia on section
fronts
• These new elements will build on existing features of the New York
Times iPhone App that include
 On-the-go reading capability enabling users the freedom to
enjoy the New York Times without wireless connection
 Customizable navigation bar and font size
 Article saving and e-mailing
 In-article slideshows and videos
 Video, blog and user-created favorites section
 Cross-platform save
• Geo targeting : US and Ex US
• Section targeting
32

33. SMARTPHONE: IPHONE NEWS APP
• With the launch of iOS7 The New York Times has redesigned the
iPhone News App. New features include:
 Improved navigation with the ability to swipe from section to
section and article to article to scan and discover content
 A cleaner, more engaging design that includes custom layouts
and full-bleed images specifically designed for each section
 Richer integration of photography, video and interactive story
elements, including more images and multimedia on section
fronts
• These new elements will build on existing features of the New York
Times iPhone App that include
 On-the-go reading capability enabling users the freedom to
enjoy the New York Times without wireless connection
 Customizable navigation bar and font size
 Article saving and e-mailing
 In-article slideshows and videos
 Video, blog and user-created favorites section
 Cross-platform save
• Geo targeting : US and Ex US
• Section targeting
33
Top News/Home
Page
Section Front

34. TIMES VIDEO
34

35. Features accompany an article’s
text, integrating sight, sound and
motion into the storytelling
VIDEO: GROWING CONTENT AND AUDIENCE
35Sources: Internal Data, January 2013; YouTube, October 2012; YouTube, November 2012; YouTube, December 2012 - January 2013
First Presidential debate
garnered over 2 million views in
one day; President’s acceptance
speech garnered over
4.6 million in one day
FRANCHISES
DISTRIBUTION
PARTNERSHIPS LIVE COVERAGEFEATURES
On YouTube, NYTimes.com was
the first to post a full video of
the debates
Popular regular series and
programs resonate with
readers
Live coverage of breaking and
scheduled news events, shot in
the newsroom or on location
Average of 1 million live streams
of the 2012 Election debates
Documentary-style segments
are among
our Most-Shared and
Most Emailed clips
Wright’s Law garnered over 1
million views on NYTimes.com
and YouTube within the first
week of its post

36. AN APPETITE FOR VIDEOS
36
TIMES VIDEOS ARE EASILY ACCESSED WHEREVER THE VIEWER IS BROWSING.
Home page Article page
Video section Mobile Youtube
94 million video
streams 2013
45 million video streams
2012
+109%
11 Emmy awards
11 Webby awards
30 minutes average
spent time watching
videos
streams in one year

37. SCALABLE IMPRESSION-BASED BUY
• Run of Video:
 Pre-roll may appear before any video, on any page
of NYTimes.com
• Content-targeted:
 Pre-roll may appear before videos in selected
content channels (for example, Style, Travel,
Opinion, etc.) on any page of NYTimes.com
• Formats:
 :15 or :30-second pre-roll accepted (user can skip
after :15 seconds)
 300x60 companion ad where applicable
37
Mock-up for concept purposes.

38. THE NEW YORK TIMES MINUTE
• The New York Times Minute video series features the top three
need-to-know stories in one minute. Delivered in the
authoritative voice of The Times, it will be a way for busy people
to catch up on the news quickly and enjoyably
• A new ―Minute‖ video is posted three times each weekday (6
A.M., noon and 6 P.M. ET). The video is accessible from the
home page of NYTimes.com (desktop and mobile browsers) and
via social media
• One advertiser has the opportunity to surround this new 3x daily
video program on NYTimes.com and Twitter, reinforcing its
brand message throughout the day
• Sponsorship (worldwide only) includes:
 Custom ―presented by‖ bumper or pre-roll up to :06
seconds
 Leaderboard on the video view page
 Alignment with NYT Minute video on Twitter (program
includes 20 promoted Tweets)
38
Mock-ups for concept purposes. All placements subject to change and newsroom approval.

39. THE NEW YORK TIMES MINUTE ON TWITTER
• The New York Times Minute is promoted via Twitter to reach an
audience interested in up-to-the-minute news and information
• For the first time, the advertising sponsor has the opportunity to
align with valuable New York Times content on the Twitter platform
through promoted Tweets
• Promoted Tweets are distributed in 4 ways:
1. New York Times followers
2. Followers of other quality news media
3. Targeted audience aligned with the sponsor’s campaign
objectives
4. Search: Promoted tweets will organically reach users
seeking related content
• Sponsorship elements include:
 ―Promoted by‖ treatment
 Logo overlay on video
 Bumper ad (up to :06) pre-roll
39
Mock-ups for concept purposes. All placements subject to change and newsroom approval.
Presented by

40. ADVERTISER BRANDED PLAYLIST
• Benefits
 Aligns brand with relevant content
 Tell the brand’s story in an entertaining way
 Leverage assets; brands are content creators
 Integrated within TimesVideo
• Details
 Advertiser provides video content; if they don’t
have assets, we can create the videos
 Advertiser playlist accessible from
TimesVideo section front, advertiser webpage
and/or Series page
40
Mock-up for concept purposes.

41. VIDEO SERIES SPONSORSHIPS
• Benefits
 Ownership
 Content alignment
 Cross-platform opportunities
• Details
 100% SOV pre-roll and companion ad
 Logo alignment with show promo in TimesVideo
 Co-branded house marketing
41
Mock-up for concept purposes.

42. TIMES VIDEO
•Events
42
Conferences

43. THOUGHT-LEADERSHIP CONFERENCES
Conference Event Date Location
Sports Business Summit
October 21-22,
2014
Singapore
Oil & Money
October 29-30,
2014
London
Food for Tomorrow
November 11-12,
2014
Tarrytown, NY
Energy for Tomorrow
November 18-19,
2014
Kuala Lumpur
Art at the Heart of Luxury
Vanessa Friedman
December 1-3,
2014
Miami
Opportunities for Tomorrow
DealBook
December 8-9,
2014
NYC
Arts for Tomorrow Early 2015 Doha
Conference Event Date Location
Cities for Tomorrow: Smart. Resilient.
Sustainable
Building Sustainable Cities
April 21-22, 2014 NYC
Luxury Law Summit May 22, 2014 London
Health for Tomorrow
May 28-29, 2014 San Francisco
Global Forum: The Next New World
Thomas L. Friedman
June 12, 2014 San Francisco
Global Conversation Democracy September 15, 2014 Athens
Schools for Tomorrow:
The Online Revolution
September 15-16,
2014
NYC
Luxury Hospitality Conference Sept 25, 2014 Bangkok
Next new World
Thomas L. Friedman October 15, 2014 Singapore

44. • Miami, December 2 & 3, 2014
• The International New York Times’ luxury conference is the must-
attend annual forum for business and creative leaders from across
the global luxury goods industry.
• For the first time in its 14-year history the conference will take
place in the U.S.A, timed to coincide with Art Basel Miami Beach.
The event, to be entitled, Art at the Heart of Luxury, will be held at
the Mandarin Oriental in Miami on December 2 & 3.
• The program for the two days will examine how the businesses of
luxury and art are inextricably linked. The conference will give
attendees the opportunity to examine the trends of established
North American markets as well as the developing luxury market in
South America.
• Chaired by the world renowned International New York Times
fashion team, the conference in Miami will, as with the previous
events, be attended by CEOs and directors of luxury brands,
creative directors, designers and suppliers to the industry.
• The conference annually offers 500 participants from as many as
45 countries an unparalleled networking opportunity with peers
from around the world.
2014: ART AT THE HEART OF LUXURY

45. • The content for the 2014 Luxury conference will be driven
by the International New York Times’s powerful, influential
and informed new fashion line up.
• Playing a key role in the two day event will be Vanessa
Friedman, Fashion Director and Chief Fashion Critic, The
New York Times. Before joining The New York Times in
2014, Ms. Friedman was the first Fashion Editor at the
Financial Times, a position she held since 2003.
Previously, she was the features/fashion director for the
launch of UK InStyle and she contributed regularly to The
Economist, The New Yorker, Vogue and
Entertainment Weekly.
• Alexandra Jacobs, Fashion Critic, will join Vanessa in
shaping the conference agenda along with Deborah
Needleman, Editor of T Magazine, and Stuart Emmrich,
Styles Editor of The New York Times. The new fashion
team members are The New York Times's leading voices
on global fashion and luxury, each bringing with them their
unique insights into the industry.
THE INTERNATIONAL NEW YORK TIMES'S FASHION LINE UP
Vanessa Friedman Stuart Emmerich
Deborah Needleman Alexandra Jacobs

46. TIMES VIDEO
46
Additional Opportunities

47. Euro Reach
EuroReach +
AsiaReach
LatinReach
North America
THE NYTIMES INT’L WEEKLY
Click here to view packages and detailed circulation

48. TACTICAL OPPORTUNITIES
• Our worldwide network has allowed us to build a very strong logistic platform at the service
of custom made special operations throughout the globe. We handle the entire process from
the creation of high end folders/wraps to the micro marketing operation on the ground
covering 5 Star hotels, airport lounge, airlines, as well as specific events.
• We will work with you to create a customized cover wrap (folders, stickers, wraparounds)
that will bring your campaign alive and allow you to spread your message directly with a
top level audience
• Global Opinion Leaders Package: covering top decision makers events such as Davos,
IMF and World Bank meetings,…
• International Traveler Packages: From London to Beijing and Dubai to Moscow, our Airport
lounge and inflight distribution package covers the world most important hubs globally.
Regional Packages include
• China / Middle East / Europe / South East Asia
• Business Traveler Package: target European capitals Eurostar, Thalys and Pendolino
commuters with distribution of copies in Business Premier Coaches and business lounges of
the departure city.
• Packages in China:
 Very high Net Worth Individuals: distribution in top end restaurants, residences and
serviced apartments
 Business decision makers: C-suite corporate distribution as well as business &
leisure clubs
 Special operations opportunities: Street sampling, store opening etc.
48

49. TIMES VIDEO
•APPENDIX
49

50. GLOBAL DISTRIBUTION
The NY Times journalism is significantly present on all continents
Americas EMEA Asia/Pacific Total
Newspapers
The NYTimes - wd
691,676 122,163 98,309 912,148
The NYTimes – sund 1,225,914 n/a n/a 1,225,914
Click here for detailed comparative circulation
Weeklies
International Weeklies 1,450,169 2,488,697 1,175,000 5,113,866
Magazines
NYTimes Sunday 1,225,914 - - 1,225,914
T Style 1,225,914 140,550 50,700 1,417,164
Online
Unique users 32.3 million 7.9 million 4.3 million 44.6 million
Page views 539 million 47 million 24 million 610 million
Click here for detailed comparative audience
Tablets / Mobile
Ipad 8.2 Million downloads 1.5 Million unique visitors 82.8 Million pages views
Android 4.3Million downloads 440,614 unique visitors 13.3 Million pages views
Iphone 19.7 Million downloads 3.2 Million unique visitors 71.7 Million pages views
Back to presentation
Sources: NYT AAM Sept 2013 (print & replicata); INYT—OJD 2013 *Euroreach 2013 (Includes UK, Fr, Sp, It, Ger) . **Latin and Asia Reach : 2013 publisher statements. Online : ComScore Sept 2013 – Localytics and
iTunes Connect* Sept 2013. * Downloads are cumulative 50

51. GLOBAL BALANCE IN PRINT
The NY Times has a more balanced distribution across regions and markets than its direct competition
Back to Global DistributionSee Primary Markets distribution
Source: 2012 f/2013 figures
NYT AAM Sept 2013 (print & replicata); - The Economist (Print & replica) ABC July-Dec 2013, Time (print only) FAsFax Sept 2012,. INYT - OJD 2013, WSJ Asia 1st semester ABC + Europe ABC 2nd semester 12; WSJ
US AAM March 2013 (print only), USA Today 2010 ABC Audit Report, Time ABC 2011,, FT internal figures based on ABC 1st semester 2012. IW : 2013 publisher statements - Euroreach : Paid circulation 2013 –
IW 2013 publisher statement
Total Circulation
North
America
EMEA Asia Pacific
Latin
America
TOTAL
Dailies
The NY Times *
Daily 691,676 122,163 98,309 912,148
Sunday 1,225,914 - - - 1,225,914
Financial Times 122,226 203,839 35,032 NA 379,947
The WSJ (M-F) 1,480,725 66,510 82,736 NA 1,629,971
USA Today 1,545,774 NA NA NA 1,545,774
Weeklies
The Economist* 883,871 492,889 150,844 18,907 1,546,511
Time 3,240,033 630,626 NA NA 3,907,448
Nytimes International Weeklies* 160,958 2,488,697 1,175,000 1,289,211 5,113,866
51

52. GLOBAL BALANCE IN PRIMARY PRINT MARKETS
Back to Global Distribution
Total Circulation
Europe Asia
UK France Germany Italy Spain Switzerland Japan
S.
Korea
Hong
Kong
China Singapore
Dailies
The NY Times * 7,080 22,857 24,912 7,094 3,159 8,098 16,987 12,233 8,573 3,543 11,776
Financial Times 106,264 13,048 24,538 5,274 4,869 8,831 6,979 4,641 10,107 1,626 7,101
The Wall Street
Journal 16,433 6,870 20,022 2,697 1,453 3,070 12,217 5,958 14,783 5,806 9,186
Weeklies
The Economist* 221,080 50,274 58,415 12,187 8,905 18,907 9,394 5,525 21,715 5,202 20,110
Time 128,373 76,282 94,008 22,142 10,853 8,651 NA NA NA NA NA
Nytimes
International
Weeklies* 253,000 400,000 419,000 330,000 365,117 173,877 - - - - 300,000
52
Source: NYT AAM sept 2013 (print & replicata); - The Economist (Print & replica) ABC July-Dec 2013 ; USA Today + WSJ + Time (print only) FAsFax Sept 2012,. INYT - OJD 2013, WSJ Asia + Europe ABC 2nd semester 12; WSJ US 2011 ABC Audit
report (print only), USA Today 2010 ABC Audit Report, Time ABC 2011, FT ABC 2011; W 2013 publisher statement

53. GLOBAL BALANCE ONLINE
Back to Global DistributionSee Primary Markets audience
Source: ComScore Sept 2013.
*Total includes Canada –
**Please note that WSJ.com APAC total excludes Chinese, Japanese website editions
***BBC: Excludes UK where BBC.com cannot receive advertising
Total Unique Visitors (000) US Europe
Middle
East Africa
Asia Pacific Latin America
Total
WW*
NYTimes.com 28.717 6.405 1.546 4.312 1.541 44.593
Dailies
Financial Times 5.116 2.638 242 523 80 9.109
Wall Street Journal** 15.240 1.940 443 2.665 353 21.520
Washington Post 18.485 1.869 533 1.238 347 23.327
USA Today 26.128 1.805 454 1.431 378 31.390
Weeklies
The Economist 1.916 957 168 930 212 4.448
Business Week 6.281 1.144 380 1.562 159 10.057
Time 11.351 2.048 557 2.042 350 17.347
TV Channel Websites
CNN 40.539 953 565 1.130 396 46.471
BBC*** 10.760 5.487 2.058 5.255 794 26.280
53

54. GLOBAL BALANCE IN PRIMARY ONLINE MARKETS
* Access to NYTimes.com is restricted in mainland China until further notice
** Only for South Korea source is Comscore January 2013 because South Korea is no longer followed by Comscore studies
*** Do not Includes Traffic from Local language websites (China, Japan and South Korea)
**** BBC: Excludes UK where BBC.com cannot receive advertising
Source: ComScore Sept 2013.
Total Unique
Visitors (000)
Europe Asia
UK France Germany Italy Spain Switzerland China
Hong
Kong
Japan Singapore
South
Korea**
The NYTimes 1.779 565 654 284 281 168 15* 152 308 219 40
Dailies
Financial Times 1.942 163 128 103 63 3 24 9 0 17 29
The Wall Street
Journal 630 182 250 112 143 7 166*** 191 144*** 143 212**
Washington Post 579 198 206 79 104 6 102 49 21 59 18
USA Today 663 142 161 65 94 10 11 42 102 68 5
Weeklies
The Economist 420 129 13 11 61 3 164 40 17 54 6
Business Week 548 34 144 22 20 N/A N/A 81 19 137 17
Time 757 164 178 90 74 3 184 63 31 122 18
TV Channel Websites
CNN 344 65 125 70 8 4 15 62 16 125 74
BBC**** - 844 734 385 405 155 239 180 355 233 74
54
Back to Global Distribution

55. Publication Country Circulation
LATINAMERICA
Mexico 56,797
Mexico 35,000
Mexico 74,725
Mexico 21,188
Brazil 37,000
Brazil 29,000
Brazil 205,000
Brazil 47,000
Brazil 41,837
Panama 36,000
Guatemala 135,000
Mexico 33,422
Chile 40,000
Dominican Rep. 91,200
Argentina 250,000
Colombia 80,000
Bolivia 42,000
Nicaragua 40,042
Total Latin Reach 1,289,211
LARGE DISTRIBUTION ACROSS THE REGIONS
Back to presentation
Source : INYT- OJD 2013–- Other weeklies : 2013 publisher statements
UK : partial run London, SE, Wales and midlands; Spain: Partial run Madrid, Cataluna (Barcelona) and
Valencia; Italy: Partial run Rome central Italy and Milan Lombardi region + 45,000 Ipad subscriptions
Publication Country Circulation
EUROPE
Atlantic 122,163
Germany 419,000
Italy 330,000
France 400,000
UK 253,000
Spain 365,117
Total EuroReach 1,889,280
Turkey 326,000
Austria 100,000
Switzerland 173,417
Total EuroReach+ 599,417
ASIA
Taiwan 500,000
Philippines 375,000
Singapore 300,000
Total Asia Reach 1,175,000
N.AMERICA
Canada 16,000
Canada 85,000
Canada 10,516
Canada 49,442
Total North America Reach 160,958
Total International Weeklies Reach 5,113,866

56.  London Collections: Men, London, UK, Jan 6-8, 2014 & Jun. 15-17, 2014 (tbc): 8,700 copies/day in hotels, Eurostar
Business Premier and airport lounges
 PITTI Imagine Men’s, Florence, Italy, Jan. 7-10 , 2014 & Jun. 17-20, 2014 (tbc): 5,000 copies/day
 Men’s Fashion Week, Milan, Italy, Jan. 11-14, 2014 & Jun. 21-24, 2014 (tbc): 6,000 copies/day
 Men’s Fashion Week, Paris, France, Jan. 15-19, 2014 & Jun. 25-29, 2014 (tbc): 12,500 copies/day in hotels and
onboard Eurostar Business Premier and Air France
 Women’s Haute Couture, Paris, France, Jan. 20-23, 2014 & July 7-10, 2014 (tbc): 12,500 copies/day in hotels and
onboard Eurostar Business Premier and Air France
 Women’s Ready To Wear, New York, US, Feb. 6-13, 2014 & Sept. 4-11, 2014 (tbc): 2,500 copies/day
 Women’s Ready To Wear, London, UK, Feb. 14-18,, 2014 & Sept 12-16, 2014 (tbc): 8,700 copies/day in hotels,
Eurostar Business Premier and airport lounges
 Women’s Ready To Wear, Milan, Italy, Feb. 19-25, 2014 & Sept. 17-23, 2014 (tbc): 6,000 copies/day
 Women’s Ready To Wear, Paris, France, Feb 25 – March 5, 2014 & Sept. 23 – Oct. 1, 2014 (tbc): 12,500 copies/day
in hotels and onboard Eurostar Business Premier and Air France
56
FASHION WEEK
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57. GLOBAL OPINION LEADERS PACKAGE
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57
 Davos (World Economic Forum) Jan 22-26, 2014: 6,000 copies/day in hotels, limousines, helicopter, bus service to Davos
For more than four decades, the Davos Annual Meeting has provided leaders from industry, government, academia, civil society
and the media with an unrivalled platform to shape the global agenda and catalyse solutions at the start of each year.
 IMF Spring meeting, Washington, Apr 11-13, 2014: 1,000 copies/day
At the heart of this gathering are meetings of the joint World Bank-IMF Development Committee and the IMF’s International
Monetary and Financial Committee, which discuss progress on the work of the World Bank and IMF.
 World Economic Forum on Europe, MENA and Eurasia, Istanbul, April 27-29, 2014: 3,000 copies/day
Building on a cross-regional platform introduced in Istanbul in 2012, the 2014 meeting will bring together over 1,000 of the
foremost leaders from across Europe, the Middle East, North Africa and Central Asia.
 European Business Summit, Brussels, May 14-15, 2014: 1,500 copies/day (1000 in hotels – 500 at the event tbc)
The EBS is Europe’s key meeting place for business leaders and decision makers in the EU.
 The Annual Meeting of the International Monetary Fund , Washington, Oct 10-12, 2014: 1,000 copies/day
IMF and the World Bank Group each year bring together central bankers, Ministers of finance and development, private sector
executives and academics to discuss issues of global concern.
 Eurofinance, (date and location tbc): 1,000 copies/day (tbc)
International Cash and Treasury Management Conference.
 COP 20, Dec 3-14, 2014: location to be confirmed
The United Nations Framework Convention on Climate Change location will be confirmed soon.

58. INTERNATIONAL TRAVELER PACKAGE
Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board airlines
and lounges worldwide.
Country City Quantity
France Paris: Air France inflight + lounges 6,500
Germany Munich: Lufthansa inflight + lounges 2,800
UK London Airport lounges 2,000
Denmark Copenhagen: SAS inflight + lounges 2,000
Norway Oslo: SAS inflight + lounges 550
Sweden Stockholm: SAS inflight + lounges 900
Switzerland Geneva, Zurich, Basel: Swiss inflight + lounges 2,000
UAE Abu Dhabi Airport lounges + Onboard Etihad Airways 1,000
Singapore Singapore Airlines inflight + lounges 2,000
Hong Kong Cathay Pacific inflight + lounges 1,800
China* Airport lounges in Beijing & Shanghai 1,200
TOTAL 22,750
Subject to airline approval *Operation in China airport lounges over 3-days minimum - Please check for rates & distribution possibilities in other cities 58
Back to presentation

59. TRAVELERS PACKAGE > Europe
Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board
airlines and lounges targeting European travelers.
Back to presentation
Airport Lounges
Country Distribution Detail Quantity
France 1,000 copies/day – excluding Air France lounges 1,000
UK 2,000 copies/day 2,000
Italy 1,730 copies/day 1,730
Denmark 1,000 copies/day (airport sampling in Copenhagen) 1,000
Inflight
Airline Distribution Detail Qty/day
Air France
Delivered in Paris & dispatched according to airline’s wish on
outbound flights & in lounges to various destinations 6,500
KLM
Delivered in Amsterdam & dispatched according to airline’s wish on
outbound flights to various destinations 4,000
Lufthansa
Delivered in Germany & dispatched according to airline’s wish on
outbound flights from Berlin & Munich to various destinations 3,550
SAS
Copies delivered in Sweden, Norway & Denmark & dispatched
according to airline’s wish on outbound flights to various
destinations 3,450
Swiss
Copies delivered in Geneva, Basel & Zurich & dispatched according
to airline’s wish on outbound flights to various destinations 2,000
Subject to airline approval, quantities may vary depending on airline order – Minimum package order: 5,000 copies. 59

60. TRAVELERS PACKAGE > China
Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board
airlines and lounges targeting Chinese travelers.
Airport Lounges
City Distribution Detail Quantity
Singapore 650 copies/day x 3 days minimum 1,950
Hong Kong 800 copies/day x 3 days minimum 2,400
Shanghai 300 copies/day x 3 days minimum 900
Beijing 100 copies/day x 3 days minimum 300
Taipei 150 copies/day x 3 days minimum 450
Seoul 100 copies/day x 3 days minimum 300
Inflight
Airline Distribution Detail Quantity
Singapore
Airlines
Delivered in Singapore & dispatched according to airline’s wish on
outbound flights to various destinations. 3,000/day x 2 days min
6,000
Cathay
Pacific
Delivered in Hong Kong & dispatched according to airline’s wish on
outbound flights to various destinations. 1,800/day x 2 days min
3,600
Dragon Air
Distributed on outbound flights from Hong Kong to Beijing,
Shanghai, Xiamen, Hangzhou, Tsing Dao, Nan Jing, Guanzhou
and on return flights from Hong Kong 500/day x 3 days minimum
1,500
Subject to airline approval, quantities may vary depending on airline order - Minimum order: 5,000 copies. 60
Back to presentation

61. TRAVELERS PACKAGE > Middle east
Reach frequent international travelers through high quality 4-page glossy wraparound or stickers distributed on-board airlines
and lounges targeting middle Eastern Travelers:
Back to presentation
Airport Lounges
City Distribution Detail Quantity
Abu Dhabi 500 copies/day x 3 days minimum 1,500
Beirut 250 copies/day x 3 days minimum 750
Doha 500 copies/day x 3 days minimum 1,500
Dubai 500 copies/day x 3 days minimum 1,500
Istanbul 500 copies/day x 3 days minimum 1,500
Inflight
Airline Distribution Detail Quantity
Etihad Airways
(inflight &
lounge)
Delivered in Abu Dhabi and dispatched according to airline’s wish
on outbound flights to various destinations. 500/day x 3 days min
1,500
Middle East
Airlines
Delivered in Beirut and dispatched according to airline’s wish on
outbound flights to various destinations. 250/day x 3 days min
750
Qatar Airways
(inflight &
lounge)
Delivered in Qatar and dispatched according to airline’s wish on
outbound flights to various destinations. 1,000/day x 3 days min
3,000
Turkish
Airlines
Delivered in Dubai and dispatched according to airline’s wish on
outbound flights to various destinations. 1,500/day x 3 days min
4,500
Subject to airline approval, quantities may vary depending on airline order - Minimum order: 5,000 copies. 61

62. TRAVELERS PACKAGE > South East Asia
Reach frequent international travelers in Asia through high quality 4-page glossy wraparound or stickers distributed on-board
airlines and lounges:
Back to presentation
Airport Lounges
City Distribution Detail Quantity
Bali 50 copies/day x 3 days minimum 150
Bangkok 100 copies/day x 3 days minimum 300
Jakarta 100 copies/day x 3 days minimum 300
Kuala
Lumpur
600 copies/day x 3 days minimum 1,800
Manila 300 copies/day x 3 days minimum 100
Singapore 650 copies/day x 3 days minimum 1,950
Inflight
City Distribution Detail Quantity
Bangkok
Delivered onboard outbound flights from Singapore Airlines, Cathay
Pacific, Malaysia Airlines & Bangkok Airways to various
destinations
900
Manila
Delivered onboard outbound flights from Singapore Airlines,
Philippines Airlines and Northwest Airlines to various destinations
900
Singapore
Delivered onboard outbound flights from Singapore Airlines, Thai
Airways, Emirates, Chjina Eastern Airlines & japan Airlines to
various destinations. Quantity depends on number of airlines targeted
500 to
3,000
Or delivered in Singapore and dispatched according to airline’s wish
on outbound flights to various destinations. 3,000/day x 2 days min
6,000
Subject to airline approval, quantities may vary depending on airline order - Minimum order: 5,000 copies 62

63. BUSINESS TRAVELERS TRAIN PACKAGE
EUROSTAR
Acceptable formats: Wraps, bellybands, stickers, folders
Copies are distributed in Business Premier Coaches and in the lounge of the city where the train
departs from:
• Paris : 5,000 copies over 5 days (recommended) or, 1,000 copies/day
• Brussels : 2,500 copies over 5 days (recommended) or, 500 copies/day
• London 5,000 copies over 5 days (recommended) or, 1000 copies/day
THALYS
Acceptable formats: Wraps, stickers
Copies are distributed in First Class Coaches of the city where the train departs from:
• Paris : 4,800 copies over 5 days (recommended)
• Brussels : 4,800 copies over 5 days (recommended)
NTV ITALO
A new and upscale train that departs from Venice and Torino to Salerno via Milan, Bologna, Florence,
Rome & Napoli. The copies are distributed to 1st class passengers who are made up of business travelers
and tourists that book into the 4 and 5 star hotels
• 980 copies over 7 days (140 copies/day)
63
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64. PACKAGES IN CHINA
Wraps only - Maximum quantities/day
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* Minimum 3 days 64
Beijing Shanghai Hong Kong Singapore Taipei TOTAL
Targeting
Chinese
Travelers
Inflight & Airport
Lounge copies*
100 300 2,600 2,650 150 5,800
Hotels 3,000 3,000 10,000 10,000 5,000 31,000
Targeting Chinese Decision Makers
(C-Suite Corporates & Biz & Leisure
Clubs)
500 500 1,000 1,000 500 3,500
Targeting Chinese Very high Net
Worth Individuals
(Top End Restaurants, Residences and
Apartments)
200 200 500 1,000 400 2,300
Special Operations opportunities
(Street Sampling) - - 1,000 1,000 1,000 3,000
TOTAL 3,800 4,000 15,100 15,650 7,050