Sewell Automotive, a luxury car dealership in Dallas, partnered with the airport and AMI to sponsor the valet parking program at Dallas Love Field airport. Through branding on uniforms, signage, and activations, the sponsorship helped distinguish Sewell's brand while providing a premium experience for customers. After two years, valet parking activity had increased 150% and Sewell was driving more consumers to their showrooms. The airport and Sewell both found the partnership to be an effective way to promote their brands.

1. Airport Parking Sponsorship
Program
Case Study
Sewell Automotive

2. Sewell Automotive & AMI
Valet Parking Sponsorship
Situation
Sewell Automotive, a premier luxury auto dealership based in Dallas, Texas, sets the standard for developing innovative ways to distinguish their brand from the
crowd. Dallas Love Field is going through unprecedented passenger growth due to expiration of the Wright Amendment. The objective was to design a VIP level
of travel experience for Sewell customers that begins with the valet parking.
Tactics
AMI worked with the marketing team at Sewell to identify key non-traditional media assets and unique customer activations to make a significant impact on local
consumers. In partnership with airport management we set out to integrate the Sewell brand with the very popular Valet Parking Program. Entitlements and
inventory include:
Results
Sewell just began their 3rd year as the official sponsor of valet parking at Love Field. During the first two years the Valet Parking served just under 160,000
passengers, and valet activity has increased 150%. Sewell is driving consumers to their showrooms with strategically placed branding combined with creative
surprise and delight elements. “The Sewell Sponsorship has been very effective for all parties and AMI has done an excellent job managing all aspects of the
program and consistently delivers upon commitments that were made to the airport and this important client.” Ross McKillip – Dallas Love Field
• Sewell branded attendant uniforms
• Branded drop off/pick up locations
• Valet Parking – Brought to you by Sewell
• Surprise and delight activations
• Social media Integration
• Special benefits for Sewell Customers
• Automobile Display – Cadillac, GMC, Lexus
• Text to retrieve Capabilities
• Sewell branding integration within the Love Field website and all valet
signage